GAF Wins Women’s Choice Award

GAF has earned the 2016 Women’s Choice Award based on recommendations from its female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company’s customer database.

For a fourth consecutive year, GAF received this award based on excellent survey scores, including the vast majority of customers rating the experience and overall quality of GAF as “extremely satisfied.” In fact, 100 percent of the female customers polled said they would definitely recommend GAF to their family and friends.

“The Women’s Choice Award’s mission is to identify which brands are most recommended by women,” says Delia Passi, CEO and founder. “By carrying the Women’s Choice Award seal, brands like GAF signify their commitment to empower women to make smart buying choices. GAF truly takes ownership of its customer experience.”

“GAF is truly honored to receive the Women’s Choice Award for the fourth year in a row. We are proud that our female customers recognize our ongoing commitment to providing products and tools that women trust and recommend,” states Emily Videtto, vice president of residential marketing and new product development at GAF.

Female consumers represent a driving economic powerhouse, controlling 65 percent, or approximately $20 trillion annually, in global spending and more than 80 percent of U.S. spending, according to the Harvard Business Review and the Continuum’s Women and Children Research Group. Coupling that with a recent Nielsen report on global trust in advertising, which stated that 92 percent of consumers trust recommendations from people they know over any other form of advertising, reveals the significance of being an America’s Most Recommended brand by women.

Passi comments on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace: “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for their efforts and commitment to the No. 1 consumer—women.”

“We are pleased to salute GAF for its focus on excellence, a commitment that is recognized by women consumers nationwide,” says Passi.

GAF Wins Women’s Choice Award for Its Roofing Products

WomenCertified, the Voice of the Female Consumer, announced that for the fourth year in a row, GAF has been awarded the Women’s Choice Award for its roofing products. WomenCertified conducted its annual survey and found that 9 out of 10 of its customers would highly recommend GAF to others.

The Women’s Choice Award represents the extraordinary power and significance of today’s female consumers through their collective voice in determining the most recommended brands, products and services. Those brands with high recommendation scores carry the Women’s Choice Award seal as a symbol of excellence in customer experience.

“Women are responsible for most home improvement purchases and value the recommendations of other women to simplify their choices. We are proud to recognize GAF with the Women’s Choice Award for a fourth consecutive year, which is a testament to superior quality of their product and service,” says Delia Passi, founder of the Women’s Choice Award and author of Winning the Toughest Customer: The Essential Guide to Selling to Women.

As part of the GAF qualifying survey, WomenCertified surveyed more than 100 roofing contractors who verified that GAF met or exceeded the expectations of their female customers. These standards were confirmed through a WomenCertified survey with GAF scoring excellent in several areas, including the likeliness that women consumers would recommend GAF products to their family and friends. In fact, more than 96 percent of contractors polled said they would definitely recommend GAF to female customers as well as their family and friends.

WomenCertified determined that GAF met the high-quality standards and expectations set by women, including excellent customer service, a high level of product satisfaction, and other aspects that women value and trust in a brand.

“We at GAF are so pleased to again be recognized by WomenCertified and to receive the prestigious Women’s Choice Award for a fourth year. We take great pride in our dedication to providing a positive experience to both our female consumers as well as all homeowners who purchase GAF products,” says Bob Tafaro, president and CEO.