FiberTite Roofing Systems Launches Redesigned Website

FiberTite Roofing Systems, manufactured by Seaman Corp., launches its newly redesigned website.

“The overhaul of the FiberTite website allows for increased functionality and capability,” says Nick Kesslering, director of FiberTite sales. “Seaman Corp. is focused first and foremost on the needs of our customers. This new site will position us for future growth, giving our customers and salesforce the tools they need to access information on their time.”

The new website is designed to be user friendly, and to attract, engage, and inform customers.

“The launch of the FiberTite site is part of a grander plan of improving our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “People rely on the internet more than ever to access documents and information instantaneously. As we continue to focus on our customers’needs, it became apparent that we strengthen our online presence.”

Seaman Corp. selected SyncShow Interactive, a Cleveland-based digital marketing firm, as a partner in the redesign and launch. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

The companies started their partnership in early 2015 and launched a new corporate website in June. They will continue their partnership as they work to redevelop two additional sites that showcase Seaman Corp.’s additional main product lines, including XR Geomembranes and Shelter-Rite fabrics for architectural structure applications. Both sites are scheduled to launch yet this year.

Seaman Corp., manufacturer of FiberTite Roofing Systems, has been a worldwide manufacturer of innovative, high-performance coated fabrics since 1949. Using a unique, four-layer technology providing puncture, UV, chemical and ponding water resistance, FiberTite is the original Elvaloy KEE membrane with a 35-plus year history of performance.

Major Industries Redesigns Its Website for Easier Access to Staff and Independent Representatives

Major Industries, manufacturer of energy-saving skylights and translucent wall systems, redesigns its website to make it easier for architects, designers, specifiers and contractors to find the information they need while incorporating new features that allow for easier access to the staff, as well as its network of independent representatives.

“The new website was developed in response to a changing market,” states Mark Mitchell, marketing manager for Major Industries. “New and current customers want access to materials and information quickly, whether it’s a spec or contact information for their local representative. Finding that information should be as simple as possible.”

The new site features a searchable map to make locating Major’s independent representatives simpler, an “About Us” page with staff pictures and links to members of Major’s team, and a revamped image gallery. The site also features a Rep Portal, designed to allow our outside representatives easy access to training materials, quick sample and promotional item ordering and more.

Air Vent Redesigns Website for Improved Functionality

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality.

Air Vent Inc. redesigns website featuring a new look and improved functionality. The user-friendly aspects of the website allow for easier and faster navigation. The content has been re-positioned in an easier-to-find format. Examples include:

  • Click on “Installation” to find product Install Sheets along with access to the convenient Contractor Locator that puts homeowners in touch with roofing pros.
  • Click on “Resources” to find an extensive library of product brochures, educational tools, videos and the Online Calculator.
  • Click on “Support” to find a dedicated email for warranty items and product warranty questions.

Located on the website is an annual schedule of free Ask the Expert seminars offered to the industry each first quarter. The 18th season begins in January.

Coated Metals Group Launches New Website

Madison, Wis.,-based Coated Metals Group has launched a new website, featuring tools and resources to aid both the contractor and the end consumer in the process of selecting metal building products. The new website can be found at www.CMGMetals.com.

By utilizing feedback from staff members across all company departments, along with customer input and requests, CMG focused on building a website to reach three target markets: architects and specifiers, fabricators and installers, and end-use consumers.

For contractors, CMG’s website focused on providing product information for CMG’s expanding product lines. Products, such as standing-seam panel systems, include information about colors and availability, along with brochures contractors can share with their customers, as well as resources helpful in the process of project submittal preparation. Additionally, tools, such as the Coil Calculator, allow a contractor with an excess coil to determine how many square feet of metal are left on the roll. Online request forms for Warranty Requests and Applications for Credit will allow users to submit and receive requested warranties and information faster and more efficiently than previously available.

CMG has provided a website where contractors can not only access vital product information, but similarly direct their customers to see finished projects utilizing CMG products. The Project Gallery will be updated regularly to showcase new projects and the excellent completed work of CMG customers. CMG’s website also features a tool called “Paint the Panel”, which allows customers to choose between different styles of buildings and view the selected roofing in any of CMG’s standard colors.

Gary Woodward, president at Coated Metals Group calls the new website a strong reflection of the growing brand. “CMG has grown and evolved dramatically over recent years, expanding its existing lines, adding new products and entering new markets. With such dynamic change, we found that we had outpaced our website and it was no longer fully reflective of who we are and what we do. In an effort to update our site, we made every effort to listen and respond to what our customers’ needs are and are very excited and proud to launch our new website. Not only does the new site provide an updated, fresh look but it is very user-friendly, easy to navigate and is filled with tools, resources and information critical to our customers’ success. We believe the end result speaks to CMG’s key strength—customer support and responsiveness.”

Seaman Corp. Redesigns Website

Seaman Corp., an innovator and manufacturer of high-performance industrial fabrics since 1949, announces the launch of its newly redesigned corporate website.

“This is part of a major endeavor to improve our engagement with our online audience,” reports Michelle Miller, Seaman Corp.’s marketing manager. “Today, buyers are making the majority of their buying decisions online. Before they ever even talk to a human being, they conduct online research and they poll their social networks for advice. It’s imperative that companies like Seaman Corp. have an excellent online presence.”

To accomplish this, the company partnered with SyncShow, a Cleveland-based digital marketing firm to develop the new site. SyncShow specializes in helping business-to-business clients improve their sales and lead generation strategies through digital marketing.

“We picked SyncShow as a partner because they demonstrated cutting edge digital marketing expertise and because they could prove to us how their efforts drive results for their clients,” reports Kim Seaman, who collaborated on the project as a marketing specialist for Seaman.

The new website is designed to be user friendly, and to attract and engage customers, vendors and potential new hires. But, the overall goal is grander. John Crum, Seaman’s president and COO, defined it. “Seaman Corp. makes excellent products. But when someone buys from us, they get a lot more than a great product,” he says. “They get our people, our culture and they get the knowledge we’ve gained from being in this business for more than 65 years. We wanted to capture all of this and bring it to life with this new site.”

Seaman also hired Frank Greiner, a digital video strategist, to help. Owner of HD Werks, a video production company based in Alliance, Ohio, Frank worked closely with Seaman’s marketing team to create 10 new videos for the site. Each short video showcases something unique about Seaman Corp.’s expertise, its approach to customer care, its products, its customers and the people who work there every day.

The companies will continue their partnership as they work to redevelop three additional sites that showcase Seaman Corp.’s main product lines, including FiberTite Roofing Systems, XR Geomembranes and Shelter-Rite fabrics for architecture. All sites are scheduled to launch yet this year.

IMETCO Redesigns Website to Improve Navigation and Functionality

IMETCO redesigned its website, improving navigation and functionality throughout and creating a more user-friendly interface.

IMETCO redesigns website to improve navigation and functionality throughout and create a more user-friendly interface.

Innovative Metals Co. Inc. (IMETCO) redesigns website to improve navigation and functionality throughout and create a more user-friendly interface so customers can quickly and easily access technical product information and architectural details.

The sleek new design features a scrolling homepage with links to specifications and details, warranty and product literature requests as well as a growing library of project photos illustrating IMETCO’s wide range of capabilities as a building envelope solutions provider. There is also a navigation bar across the top of the website with links detailing IMETCO’s expansive line of products, services and additional resources.

“During the design process, we were determined to come up with a layout that highlights the beauty and versatility of metal. Additionally, we improved the functionality of the site so that we can continuously evolve this marketing tool moving forward,” explains Josh Younger, marketing specialist at IMETCO.

Copper Development Association Creates Platform to Provide News and Application Information

The Copper Development Association (CDA) has created a new platform, thinkcopper.org, that provides a forum for industry professionals to discuss copper news and applications with experts and thought leaders. The organization invites professionals in a diverse array of fields—from healthcare and technology to building construction and sustainability—to join the conversation.

“Copper impacts a wide array of industries and is utilized in numerous sectors, and our goal is to bring all of these voices together in one digital platform,” says Kyle Sexton, CDA communications coordinator. “ThinkCopper.org offers a modern, visual venue for the world’s oldest metal, and encourages collaborative, innovative discussion within the industry.”

This new blog covers multiple topics, including architecture, sustainability, plumbing, technology and building construction. It also provides timely updates on news and trends related to copper, such as the use of antimicrobial copper in healthcare settings and the metal’s growing role in sustainable-energy technologies. CDA invites individuals with industry insight or a unique viewpoint on copper to contribute to the blog and engage with other readers.

“We aim to enrich industry conversation by providing multiple perspectives on our blog, and by encouraging readers to engage with blog authors,” says Sexton. “This distinctive platform offers anyone the chance to connect with top industry leaders and discuss copper applications with the experts.”

Readers can also stay up-to-date on the conversation by following @ThinkCopper on Twitter. Those interested in contributing to the blog may contact Kyle Sexton or visit the ThinkCopper website for more information.

CENTRIA Launches Blog About Metal Building Products

CENTRIA launched its blog, The Reveal. With this new outlet, CENTRIA will utilize its expertise in exterior metal building products and services to provide key audiences—architects, building owners and contractors—with engaging, educational and relevant information.

“We’re very excited about The Reveal. It complements our content-rich website, nicely,” says Julie Pawuk, marketing communications manager. “The Reveal blog provides us an online forum and gives us yet another medium to reach architects and building professionals. Our goal is to elaborate and expound upon our technical expertise on exterior wall technology and building science.”

Posts on The Reveal are separated into several categories. The first section, dedicated to CENTRIA’s projects, includes eye-catching photos and narrative surrounding recent completed projects. Each project will feature a technical challenge or aspect that the build team encountered and overcame utilizing CENTRIA products and personnel. Readers will also find information about which CENTRIA products were used and which companies (architectural firms, contractors, etc.) were involved in the project.

The “Panel Discussion” section, written by CENTRIA’s product and technical experts, offers a behind-the-scenes look at CENTRIA’s product technology and focuses on the technological advancements that are solving today’s exterior building challenges.

The third section provides reader with past articles and expert columns from CENTRIA’s Metalmag magazine and e-newsletter publications, educating building owners, architects and contractors. Posts include product spotlights, in-depth case studies, and the latest industry news and trends.

Web Page Provides Information About Caring for Work Boots

Magnum Boots has created a care and informative Web page for work boots to share with consumers.

Magnum Boots has created a care and informative Web page for work boots to share with consumers.

Magnum Boots has created a care and informative Web page for work boots to share with consumers. The Web page, located on the Magnum Boots website, highlights ways to help extend the life of the boots, to get the most out the long workdays ahead. Magnum Boots has crafted ways to assist in the longevity of boots by explaining the effects of elements on leather, the importance of breaking in boots and general care tips.

Work line

  • Men’s Halifax 8.0 CT CP WP: The Halifax has a full grain leather and textile upper along with a moisture-wicking lining and waterproof bootie membrane. A TPU toe and heel guard, along with a composite safety toe, makes this an option for the working man in all situations. A compression molded, impact absorbing midsole provides all-day comfort. There is a slip- and oil-resistant rubber outsole with toe traction and heel brake zone for different terrains.
  • Men’s Baltimore 8.0 SZ CT WP: A full grain leather and textile upper, moisture-wicking lining and a heavy-duty TPU toe-guard make this boot perfect for all-day wear in rainy weather. A side zip allows for quick on and off option and composite safety toe allows for safety in tough conditions. Slip- and oil-resistant rubber outsole with toe traction and heel brake zone are just some of the features packed into this boot. (Also available in 6.0).

Uniform line

  • Stealthforce Men’s and Women’s 6.0/8.0: The Stealthforce has a full grain leather and denier nylon upper that delivers performance, durability and flexibility. i-shield technology keeps feet dry and clean while Agion anti-microbial treatment gives feet a shield against bacteria. The Stealthforce is airport safe and features a Cambrelle moisture-wicking lining to keep feet dry. Other qualities included along with a side zipper option. MSRP varies depending on style.
  • Men’s Response III 8.0: A lighter boot that is comfortable and supportive, the Response III has a nylon upper that delivers performance, agility and durability. A padded contoured collar adds comfort and flexibility and a fiberglass shank provides support without adding weight. Aggressive slip- and oil-resistant carbon rubber outsole allows maneuvering on any surface. MSRP depends on styles.

Safety Today Websites Offer Safety Training Information

Safety Today's new sites provide overviews of available safety training initiatives.

Safety Today’s new sites provide overviews of available safety training initiatives.

Safety Today Inc. has launched websites for U.S. customers and Canadian customers. Product libraries deliver results in line with relative national standards, including ANSI and CSA International. The new sites provide overviews of available safety training initiatives. The sites’ product libraries are comprised of leading vendor-supported safety products, as well as the company’s own manufactured brands marketed under the Brass Knuckle and Body Armor trade names.