Roofinox Expands Sales and Distribution of Products in the U.S.

Roofinox International, a European-based, 30-year-old manufacturer of metal roofing materials, has announced plans to expand sales and distribution of three key products in the U.S. through its subsidiary, Roofinox America Inc.

Products include Roofinox Classic, a brush-rolled material designed for roofing and wall cladding, Roofinox Plus .0157, a ribbed surface material for smoother roofing results and economy and Roofinox Terne-Coated with a tin-plated surface that develops a matt grey patina finish over time.

The announcement comes in response to an increasing demand for Roofinox products since 2012 when the only domestic manufacturer of terne-coated steel products went out of business.

“From then on we supplied to various projects all over the U.S. with increasing quantities every year,” notes Pascal Metzler, who with his brother, Marc, own the company. “In 2014 we decided to move to the U.S. by opening an office and warehouse from where we could service the increasing demand,” he notes. Meanwhile, sales in Europe were also continuing to grow with marketing and distribution to Poland, Russia, Slovenia and Sweden. The company also regularly supplied its unique products to various commercial projects in strong markets like Australia, New Zealand, Malaysia and Singapore. Last year, the company started selling the Roofinox product range in Turkey as well. And while Roofinox is currently examining business relations in several more countries, Metzler emphasizes the main efforts are now to grow market share in the U.S.

He notes the technology for his products date back to 1995 with the development of inoxidable (stainless) steel as a roofing material. The idea behind the product was to create a stainless steel specifically designed for roofing and roll-forming. “We found two major features that made it ideal for the application—mechanical properties and surface design with an architecturally distinctive matt finish for rollformed roofing panels. The product features within these two areas differentiated Roofinox from any other product in the roofing market, he contends and the success of Roofinox Classic and Roofinox tin-plated led to the development of several more products available today.

Architectural demand for Roofinox as a natural metal is very high, notes Metzler. “Aging is no problem for Roofinox because the surface is all natural and typically does not change over time.” In addition, he notes that Roofinox products achieve superior results for LEED-related construction and the sustainability of building products. “More and more building owners are looking into long-lasting and environmentally friendly products,” he notes. And there’s the issue of durability.

“Increasing weather extremes require more durable solutions for roofing and Roofinox stainless steel is the best solution for these environments because it was originally developed for Switzerland and Austria in a region known for challenging weather conditions.”

The current goal is to develop nationwide relationships with metal fabricators and installers who need a reliable source for quality architectural grade stainless steel and tin-plated materials the company offers.

Roofinox materials also offer growth potential to contractors who can now differentiate through specializing into more sophisticated work. “Some of the largest institutional building owners, such as the armed forces, school and education authorities, hospitals and churches, are specifying stainless steel for these reasons—it simply is a very high-quality roofing material,” Metzler notes.

One of the brothers’ first steps toward expansion has been the recruitment of David Rowe, a 28-year veteran of the metal roofing and wall panel industry, who has been named vice president-sales of Roofinox America Inc. Rowe joined Roofinox from Englert Inc., an American manufacturer of metal and aluminum roofing and wall panel coil, where he was director of product management responsible for the planning, development and introduction of all new products.

Heaton to Oversee Atlas Roofing’s Polyiso Division

Atlas Roofing Corp. has announced Steve Heaton will oversee product sales and marketing for the polyiso division, including Atlas Roof Insulation and the Wall CI Board. He will succeed Tom Rowe, vice president—Polyiso Division—who will retire from Atlas Roofing in early 2015 after spending more than 21 years with the company.

“We are pleased to welcome Steve back to the Atlas organization as his expertise in branding and sales management will help further our momentum leading into 2015,” says Ken Farrish, president of Atlas. “We know he will be a great addition to our company with his more than twenty five years in the building products industry, his exceptional leadership and history of working with the Atlas team.”

Heaton has been in the building products and materials industry since 1986. He studied Business & Marketing at USC’s Marshall School of Business and Management at The Wharton School, University of Pennsylvania. He has served in a number of sales, marketing and management roles, including working for James Hardie Building Products for 15 years. Most recently he served as the vice president of Sales at Parex USA. Heaton spent five years at Atlas Roofing when he served as the director of Sales & Marketing for the Atlas EPS division.

Congress Associates Announces Sales Representative Agreement with Karnak Corp.

Congress Associates announces a new independent sales representative agreement with Karnak Corp. Congress Associates will be responsible for product representation in all of the New England states including Connecticut and the Albany, N.Y., market. The company has represented coating and restoration systems for numerous years and is pleased to align itself with Karnak reflective and fire retardant coatings.

“Karnak has been long known for quality coating products and offers a line of high end restoration and waterproofing systems,” says John Massengill, Congress Associates president. “We are constantly looking to improve our service offerings by aligning ourselves with manufacturers at the forefront of product development. Karnak is the perfect addition to our roofing and waterproofing services offered. Our customers further benefit from innovative solutions provided by trusted sources in the industry to best protect their assets.”

Karnak manufactures a complete line of reflective coatings, cements and sealants for roofing, waterproofing and maintenance. Karnak is the premier manufacturer of Energy Star labeled coatings. All products are tested for fire resistance and wind uplift, approved by UL, FM, certified to comply with ASTM specifications and are CRRC listed. The company’s Energy Star labeled coatings qualify for LEED points as part of LEED Certified buildings.

Moisture, water intrusion and reducing energy consumption are a concern for all building owners and property managers. Karnak Kanopy reflective roof and maintenance coatings reduce roof surface temperature by preventing heat absorption, extend the life of the roof and reduce building operating costs. These coatings lessen the heat island effect, benefiting the environment.

QuickSquares Mobile App Now Available for Android Devices

EagleView Technologies Inc. has made its QuickSquares mobile app available for Android devices. The app provides users with one central place to easily order, receive notifications and review QuickSquares Reports. The report is a sales and marketing tool for contractors providing overall square footage and predominant pitch for up to two residential structures in a professional format in about an hour. The easy-to-use upgrade button for the EagleView PremiumReport makes this app critical for overall sales success in the field. Android users can download the app from the Google Play store. iPhone users running iOS 7.x can download the app from the iTunes App Store.

Malarkey Roofing Products Hires New Sales Team Members

Malarkey Roofing Products is pleased to announce the additions of John Rabung and Virginia Fereday to the Malarkey Sales Team.

John Rabung joined Malarkey as the Regional Manager for the Northern United States. In his new position, Rabung will be based out of the Seattle area and will oversee Malarkey Sales Representatives from the Pacific Northwest to the Great Lakes, as well as his home state of Alaska. Rabung comes to Malarkey with over 25 years of experience in the roofing industry, including leadership positions in both manufacturing and distribution. Prior to joining Malarkey, Rabung contributed to a diverse range of responsibilities throughout the roofing industry, including: sales, operations, purchasing, and supply chain management.

Virginia Fereday will be joining the Commercial Sales Team in November as the Commercial Sales Representative for Northern California. She will be based out of Vallejo, California and will be working closely with Architects, Roofing Consultants, and Roofing Contractors throughout Northern California. Fereday has been a manufacturing representative in the commercial roofing industry for 17 years and brings with her a vast knowledge base of polymer modified roofing.

GAF Wins Awards for Its Sales Support Materials

GAF recently topped its own record, winning 13 American Graphic Design Awards and 9 American InHouse Design Awards for its sales support materials. The competitions—sponsored by Graphic Design USA magazine—honor outstanding creative work of all kinds, including print materials, web sites, TV spots, and videos.

The competitions are in their ninth year, with over 8,000 entries submitted to the American Graphic Design Awards from a broad variety of creative professionals in advertising agencies, graphic design firms, corporations, associations, universities, government, publishers, and more. Another 4,000 entries were submitted by inhouse designers to the American InHouse Design Award competition. Only the top 15 percent in each category were recognized with a Certificate of Excellence. GAF collected awards across a variety of categories, including Web, Print Ads, Video, TV Commercials, Brochures, Sales Promotions, Digital Displays, and Direct Mail.

“We are so honored to receive not only this quantity of awards on such a broad range of work, but also awards in both the inhouse and overall categories,” stated Ted Marcopolus, vice president of marketing services at GAF. “Our mission is to create the very best and most effective sales support and lead generation materials for our contractors and distributors, and these awards are independent recognition of the quality of materials we’re producing.”

Report Assists with Gutter Systems

EagleView Technologies Inc.'s GutterReport

EagleView Technologies Inc.’s GutterReport

EagleView Technologies Inc. has introduced the GutterReport, an EagleView measurement report designed specifically to help with the sales, marketing and installation of gutter systems. The report is offered for commercial and residential properties and provides eave measurements, downspout and miter corner count, as well as total number of stories by direction. The customized cover page and color photos of the property turn the report into a professional presentation tool that can lead to increased sales closing rates.

Matt Martino Joins Morin as Vice President of Sales and Marketing

Matt Martino is joining Morin, a Kingspan Group company, in the role of vice president of Sales and Marketing effective June 1. Martino will oversee and manage six Morin regional sales managers and five independent representative groups across the U.S.

“Matt’s most recent experience with Kingspan Benchmark is both strategic and advantageous, bringing with him his keen technical knowledge of our industry and in particular our metal panel systems; the key players and challenges facing the architectural and design communities,” says Ilhan Eser, CEO of Morin.

“As a leader in architectural single component products, we need to make it a priority to support the architectural community,” Martino adds. “That means being a partner with our customers as opposed to simply a supplier. It also means that, with the advent of systems like Karrier Panel, we need to be a design-stage resource for questions regarding not just aesthetics but also things like proper air, water, thermal and vapor barrier design. If we want to be more than just a cladding element, it will be our job to educate and assist the market as such.”

Morin is a versatile manufacturers of single-element metal wall and roof panel systems. With production facilities in Bristol, Conn.; Deland, Fla.; and Fontana, Calif., MORIN has a combined production capacity of over 50 million square feet, fabricating metal panels in more than 75 different profiles. MORIN Single Element panels are 100 percent recyclable and meet the requirements for the U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) Green Building Rating System. Morin’s nationwide sales network and in-house technical service teams are dedicated to providing innovative solutions for today’s progressive architecture. Access profiles, specifications, CAD details, load span charts and technical manuals.

Rigid Global Components Updates Website

Rigid Global Components, a manufacturer of metal roof and metal wall panels and componentized metal buildings, recently launched its new website, which features a complete listing of the company’s metal roof and metal wall profiles, including soffit panels. It also offers an interactive building color selector to allow customers the opportunity to try out different Energy Star-rated roof and wall colors before ordering.

Keeping up with today’s technological advances, the decision was made for the new site to be built on a new responsive platform allowing all users regardless of media platform—computer, tablet or mobile device—to see the same information on the website.

In addition, the site links to Rigid’s social marketing tools, such as Facebook, LinkedIn and Google Plus. Rigid Global Components uses social media as another tool to keep engaged with customers and inform them about new products, specials or changes in building codes.

Rigid Global Components General Manager Royce Schneider says: “It is important to have a website that our customers can go to for information. Our website is another extension of our sales team that works 365 days a year.”

The Bilco Co. Redesigns Website

The Bilco Co. has redesigned its website to provide information about Bilco’s history and detailed information and images for the company’s lines of commercial and residential products. The wider screen format better displays images on the homepage, and a new fixed, right-hand tool bar includes links to most-visited items, such as the sales contact finder and download center, to allow for quicker and easier information access.