Tropical Roofing Products Announces New Regional, District, Territory Sales Managers

Tropical Roofing Products announces the addition of two new regional sales managers to cover the Central and West Coast regions. Steve Del’ Nero, appointed as West Coast regional sales manager, comes to Tropical Roofing Products with over 15 years of experience in the building and roofing industry, having previously worked as a regional sales manager for InterWrap Inc., and a territory manager for ACH Foam Technologies. Covering the Central Region as new regional sales manager is Christopher Arriaga. Christopher has spent the last decade in the roofing industry as regional and territory manager as well.

In addition, the West Coast Region has brought onboard three new sales managers to cover Southern and Northern California territories. Gabriel Gonzalez, district sales manager for Southern California, comes to Tropical Roofing Products with 14 plus years in the building and roofing industry, several as an outside sales rep for Allied Building Products. Matt DiSantis, district sales manager for Northern California, brings over 10 years of experience in the roofing industry primarily with Roofing Supply Group to Tropical Roofing Products. Jordan Stones, comes to Tropical Roofing Products with several years of experience in the building and roofing industry as well, having previously worked as a contractor sales specialist for InterWrap Inc. is covering Southern California as territory manager.

“We are excited about the new additions of Steve, Christopher, Gabriel, Matt and Jordan who bring a combined 60 plus years of roofing industry experience to allow Tropical Roofing Products to better service these regions,” said Michael King, vice president of sales.

“Tropical Roofing Products views these appointments as a sign of our supplier commitment to the industry. The growth of our Fluid Applied Restoration Systems and the demands of our customers led us to look for additions to our team who will fit in with our ethos of innovation and service.”

For more information on Tropical Roofing Products, or to find your closest representative, call (800)432-2855 or visit the website. Download the Tropical Roofing Products mobile app by texting “ROOFING” to 94502 or visit the app store for your mobile device.

Ashland Reveals New Corporate Identity and Organizational Culture

Ashland took another step in its plan for the future, revealing its “Always Solving” corporate identity and unveiling the organizational culture that will continue to differentiate the company as it continues its mission.

“We’ve been on a journey since announcing plans to separate Valvoline and Ashland into two standalone companies,” says Bill Wulfsohn, Ashland chairman and chief executive officer. “Today, both companies are positioned for bright futures.”

Along with his leadership team, Wulfsohn developed a strategy which empowers each of Ashland’s chemical businesses to develop its own strategic approach as to where to compete and how to win in their marketplace. Each will employ its own core competencies in problem-solving that brings value to customers. Together as one global team, Ashland will build an organization focused on innovation, operations, and capital deployment. Its foundation will continue to be built on operations. Ashland will continue fostering growth through innovations and sales opportunities, and continue capturing value delivered to customers while driving cost competitiveness.

The most public facing element of the evolution of Ashland, is its new corporate identity – Always Solving – which reflects the company’s positioning and people across diverse industries as broad as pharmaceuticals to automotive, personal care to paints, adhesives to biofunctionals, and more.

“Now is the time for Ashland to communicate the nature of who we are and what sets our employees apart. We’re a company of solvers who develop solutions to complex problems in applied chemistry, pushing the boundaries of what’s possible, and advancing the competitiveness of our customers across industries,” states Carolmarie Brown, Ashland director global marketing and business communications.

The positioning illustrates how Ashland acts as a partner to its customers, providing solutions that bring value to its business partners. In particular, the company is focused on innovations for growing market positions in segments such as pharmaceuticals, personal care and paints and coatings.

Today and moving forward, Ashland embodies how its people are distinguished by their ability to apply specialized chemistry with a disciplined approach that increases the efficacy, refines the usability, adds to the allure, ensures the integrity, and improves the profitability of their customers’ products and applications. Each of these qualities are manifested in different ways for different industries, and together, its people around the globe are always solving, to improve customers’ products. “In Ashland we bring together different backgrounds, different disciplines, different points of view, and we operate as one team with a sense of purpose,” said Luis Fernandez-Moreno, senior vice president of Ashland and president of the Chemicals Group.

Along with its strategy and identity is the articulation and implementation of a collective Ashland Way, its corporate culture, which is “to respect, protect, and advance the people we work with, companies we serve, shareholders who invest in our future, communities we’re a part of, and the planet we share.”

The Ashland Way will drive business growth and shape an organization of which employees will want to be a part. Values of safety, integrity, partnership and passion will guide behavior each day.

“We have a common understanding of how we operate, think, manage, encourage and act in order to build an organization and improve the world through solutions based on the application of specialty ingredients and materials,” Wulfsohn says.

Ashland has a focus on operations and has been committed to doing business with integrity and respect for all people and the world. The company has made formal commitments to improve the environmental, health, safety and security performance for facilities, processes and products throughout the entire operating system. Forty-six Ashland sites have received Responsible Care certification, including three facilities earlier this year.

MBCI Appoints Viechnicki President, Green Vice President of Sales

Joel Viechnicki is appointed president of MBCI.

Joel Viechnicki is appointed president of MBCI.

MBCI has announced that Joel Viechnicki will succeed Bill Coleman as president of NCI Building System’s Components group. In this position, Joel will serve as president of MBCI, in addition to overseeing the commercial organizations of American Building Components, DBCI and Metal Depots.

In an effort to further improve collaboration and operations across the NCI family, Bill Coleman has accepted the position of president of NCI Building System’s Buildings group.

Joel has 25 years of experience in the metal building components industry, and most recently served in dual roles as vice president of MBCI and president of American Building Components (ABC). He began his tenure in 1993 and has worked in various progressive positions across both MBCI and ABC since.

“I have worked side-by-side with Joel for many years and have confidence that he will fulfill our brand promise to our customers and drive the organization,” says Bill Coleman.

Bill Coleman accepts the position of president of the NCI Building System's Buildings group.

Bill Coleman accepts the position of president of the NCI Building System’s Buildings group.

Additionally, Bruce Green has been appointed to the position of vice president of sales for MBCI. Bruce began his career with MBCI in 1989. He has grown within the sales organization, most recently serving as general manager of sales for the South Central Region.

“Bruce has demonstrated our values in his leadership, dedication and commitment to providing quality customer experiences,” says Coleman.

He concludes, “MBCI invests in creating relationships with our customers. Our commitment to serving you is in every aspect of our organization. This is our true differentiator, and while our leaders may change over time, that will remain constant.”

Atlas Roofing’s Roadshow Aims to Strengthen Business Skills

Atlas Roofing is on the road, connecting with contractors in six major markets across the country to help them strengthen business skills.

“We want to help contractors stand out in a crowded market and close more jobs,” Stan Bastek, director of marketing and sales development/shingles and underlayment division, said of the 2016 Roadshow. “We’ve got some differentiating products, some marketing programs and ideas. Most of those ideas came from doing events like this and talking to roofing contractors and listening to what we can do to help their businesses.”

In this year’s sessions, participants can discover:
• How to become a 3M Scotchgard Specialist.
• How HP Shingle Technology saves time and money.
• How Atlas shingles compare to other brands.
• How Atlas Class 4 Impact Resistant Shingles and premium underlayment can benefit any application.
• How Atlas shingles featuring Scotchgard Protector can help land more jobs.
• 10 tips to boost your social impact.

Residential contractors can learn about the latest in shingle and roofing system innovations from Atlas. Rounding out the event are FREE professional headshots and a game show that encourages everyone to get involved – plus great giveaways and roadshow-themed prizes.

Atlas Roadshows are half-day sessions open to contractors, their employees and distributors. Admission is free, but registration is required.

Samco Machinery Announces New Project Manager and Sales Specialist

Samco Machinery hires Gary Sanford as Project Manager in the Project Management Office.

Samco Machinery hires Gary Sanford as Project Manager in the Project Management Office.

Samco Machinery announces the hiring of Gary Sanford as Project Manager in the Project Management Office and Angel Carpio as an Inside Sales Specialist as part of the Business Development Team. Sanford previously worked for Samco and has training and experience in lean manufacturing, production, operations, team management, project management and customer relationship management. Carpio brings to Samco Machinery a background in inside sales and project management with a technical background in engineering. Fluent in Spanish, he will also be the team’s additional resource for current and future opportunities in Latin America.

Angel Carpio joins Samco Machinery as an Inside Sales Specialist.

Angel Carpio joins Samco Machinery as an Inside Sales Specialist.

Samco Machinery provides customers designs and solutions to satisfy any metal roll forming project need. Maintaining ISO 9001 certification, Samco manufactures roll forming machines, uncoilers, roll tooling, presses, and material handling solutions servicing a multitude of customers worldwide in varied industries.

OMG Roofing Products Promotes Two Executives to Manage Sales and Marketing

Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market.

Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market.

With the goal of accelerating growth in international markets, OMG Roofing Products creates market manager positions for both Asia and Europe. Two executives receive promotions into these roles. Kingbill Zhao, Asia market manager, is based in China and will support the greater Asian market. Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market. Both are responsible for all OMG sales and marketing activities in their regions including developing products and services tailored to local market needs.

Kingbill Zhao joined OMG in 2009 as a roofing specialist and was promoted to China sales manager in 2011, where he was responsible for launching the OMG Roofing Products line in China. Since then, Kingbill has built a sales and customer service organization in China to support the company’s rapidly growing business. Prior to joining OMG, Kingbill was the international department manager for the China Waterproofing Association (CWA) where he worked with other international counterparts like National Roofing Contractors Association (NRCA), Germany Roofing Contractors Association (GRCA) to market China Roofing & Waterproofing Show internationally. In addition he organized Chinese company visits in US and Europe, and worked with organizations like FM Global and FLL to introduce approvals and standards to China.

Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market.

Lennard Spirig, Europe market manager, is based in Switzerland servicing the European market.

“Lennard Spirig joined OMG in 2014 as Europe product marketing manager, responsible for marketing OMG products throughout Europe. Since then, Lennard has been a resource for helping to expand OMG’s footprint in Europe by assisting system manufacturer partners and by developing distribution in various European countries. Prior to joining OMG Roofing Products, Lennard spent 10 years as product manager for mechanical attachment with SFS Intec. Earlier he had been an international key account manager based in Mexico.

“OMG’s products are designed to enhance rooftop productivity and improve roof system performance,” said Web Shaffer, vice president of marketing. “Lennard and Kingbill will be focused on developing value-added products and services that meet local market needs in order to accelerate our growth in Europe and Asia respectively. I look forward to continuing to work with these two outstanding individuals.”

Headquartered in Agawam, Massachusetts, U.S.A., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, emergency repair tape as well as productivity tools such as the RhinoBond induction welding system. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance.

EPDM Coatings Announces Addition to Sales Team

EPDM Coatings has announced a new addition to its sales team. Jim Ashbrook will be responsible for developing the company’s sales within the company’s commercial/property division. Ashbrook brings to EPDM coatings more 30 years of strategic sales management, account management and field support experience in a variety of industries. Ashbrook’s experience in consultative sales will provide invaluable to EPDM Coatings’ large commercial customers.

Ashbrook’s specific experience in directing project teams in the planning, design and the implementation of projects will prove invaluable. A portion of his success to date has been in his ability to analyze customers’ business requirements and advised on application of the broad range of available products and technologies to meet these needs. He will be based in the company’s Connecticut office. He earned his bachelor’s degree from the University of Connecticut and has recently completed the manufacturer’s certification training.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.

Union Corrugating Realigns Sales Management Structure

Union Corrugating has aggressively penetrated new markets in the past year, and as a result, has realigned its sales management structure, adding experienced sales resources in several key markets.

Reporting to Jason Thornton, vice president of sales and marketing, are two new sales directors that are responsible for territory reps and for driving growth. Thornton is thrilled at the wealth of market knowledge these two bring to Union Corrugating and is confident in the role they will play in building customer relationships.

  • Paul Delellis, sales director for the Northern Region, came to Union from Fabral where he was Regional Manager of Sales. Paul has 20 years of experience in the metal roofing market.
  • Randall Pritchett, sales director for the Southern Region, came to Union from Central States where he was general manager of sales for its Mt. Airy, N.C., facility. Randall had eight years of experience at Central States.

In addition, Union has added three key territory sales representatives to the sales organization, all of which have extensive knowledge of the metal roofing industry and the geographical markets they will cover.

  • Aaron Ash, commercial sales representative, is focused on growing commercial and architectural business serviced out of the Fayetteville, N.C., facility. Aaron had previous experience with Triad and Metal Sales.
  • Jim Lowe, New York sales representative, has had prior experience with Fabral and most recently with Weatheredge Building Components.
  • Rick Wright, sales representative for portions of the Ohio and Indiana markets, has had prior sales experience with Fabral and Wheeling Corrugating.

“I’m confident that the efforts we’re putting into building a great sales organization will benefit our customers, help drive sales and continue our company’s dramatic growth pattern,” says Keith Medick, Union’s CEO. “The expertise and knowledge these people bring to Union is second to none”.

NRCA Releases Market Survey on Sales Volume Trends

The National Roofing Contractors Association (NRCA) has released its 2014-15 market survey providing information about overall sales volume trends in the roofing industry, roofing experiences, material usage and regional breakdowns. It is an important tool to measure the scope of the U.S. roofing industry, and the data provides a glimpse into which roof systems are trending in the low- and steep-slope roofing markets.

This year’s survey reports sales volumes for 2014 and 2015 projections averaged between $7 million and just more than $8 million, respectively, and revealed a near-steady ratio of low- to steep-slope sales of 72 percent to 28 percent.

For low-slope roofs, TPO remains the market leader with a 31 percent share of the new construction market and 26 percent of the reroofing market for 2014. Asphalt shingles continue to dominate the steep-slope roofing market with a 44 percent market share for new construction and a 58 percent share for reroofing.

Polyisocyanurate insulation continues to lead its sector of the market with 75 percent of new construction and 70 percent of reroofing work.

In addition, roof cover board installation for 2014 was reported as 24 percent in new construction, 46 percent in reroofing tear-offs and 30 percent in re-cover projects.

NRCA’s market survey enables roofing contractors to compare their material usage with contractors in other regions, and provides manufacturers and distributors with data to analyze, which can affect future business decisions.