ROXUL Is Now ROCKWOOL in North America

ROXUL Inc. announced that the company will be known as ROCKWOOL in North America. Effective January 1, the company officially adopted the name of its global parent company, ROCKWOOL, the world’s largest manufacturer of stone wool products. Now, with a truly unified global presence, ROCKWOOL plans to build on its 80-year history by leveraging its broad portfolio of capabilities to enrich modern living by releasing the natural power of stone.

The rebrand to ROCKWOOL applies to all segments and product lines of the company’s North American stone wool insulation business: residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts and communications.

Customers in all segments will notice a transition to the ROCKWOOL branding on all packaging. At retail home improvement and building centers, DIY consumers, builders and contractors will find a familiar look to the wrapping on ROCKWOOL COMFORTBATT, SAFE ‘n’ SOUND and COMFORTBOARD products. The primary difference will be the new ROCKWOOL logo, which includes a graphic representation of a volcano – symbolically the source of the core material: volcanic rock, from which all ROCKWOOL products are made.

Customers will also notice the new branding on all marketing materials, including hard-copy materials like sales literature, technical data sheets, and more, to ROCKWOOL’s new digital site and social channels throughout North America. ROCKWOOL has adopted new social media handles on all North American platforms, and invites its customers, partners, and stakeholders to connect.

  • Twitter: https://twitter.com/rockwoolna
  • Facebook: https://www.facebook.com/rockwoolna
  • Instagram: https://www.instagram.com/rockwoolna/
  • LinkedIn: https://www.linkedin.com/company/rockwool-north-america/
  • “The rebrand bolsters our position in the North American marketplace and internationally, as well,” said Trent Ogilvie, President, ROCKWOOL (North America). “It allows us to leverage our collective strengths to better serve both new and existing customers, while driving growth and investment across all regions.”

    According to the company, the ROCKWOOL commitment to progress is evident through investments in capacity, workforce and infrastructure. On the digital side, January marks the launch of ROCKWOOL’s new website in North America, www.rockwool.com, while the ROCKWOOL Group corporate site has transitioned to www.rockwoolgroup.com. The new websites provide a stronger digital presence intended to revolutionize how ROCKWOOL engages with its stakeholders.

    Significant investment in its manufacturing operations continue to support strong and growing demand for ROCKWOOL stone wool products in the United States and Canada. Since 2014, the ROCKWOOL Group has invested some $350 million in three new North American manufacturing facilities, including a recently announced stone wool insulation plant in Ranson, West Virginia.

    “The North American rebrand is meaningful beyond its impact to our company,” said Mirella Vitale, ROCKWOOL Group SVP of Marketing, Communications, and Public Affairs. “Under one, unified identity, ROCKWOOL is able to mobilize more effectively to address the challenges affecting modern society. As we look to the future, ROCKWOOL stone wool products will play an increasingly important role, providing effective solutions to the critical issues of modern living such increased levels of urbanization, climate change, sustainability, water scarcity, flooding, energy consumption and noise pollution. Our commitment to people and the planet is written in stone.”

    For more information, visit www.rockwoolgroup.com.

    ROXUL Introduces Its Energy Design Center

    Insulation manufacturer ROXUL Inc. has introduced its Energy Design Center (EDC) on its website. The EDC will serve as a one-stop hub for building industry professionals to access a wealth of resources, high-quality tools, training and tailored advisory services to unlock the energy savings potential of their buildings. Relevant to the North American market, the Energy Design Center is supported by a panel of international building science and energy-efficiency experts from industry and educational institutions.

    In addition to providing direct and customized support to commercial building professionals, the Energy Design Center will provide comprehensive access to the latest third-party building science research, presentations, multi-media, case studies, product and service solutions, specification and application guides, technical and data sheets, industry news, events and more.

    “The ROXUL EDC was created in direct consultation with architects, designers and specifiers to meet their real-world needs in an environment of ever-increasing energy targets, tighter building codes and legislation,” says Rockford Boyer, B. Arch. Sc., BSSO, North American manager, Energy Design Center, ROXUL Inc. “It is specifically aimed at helping them achieve the highest energy efficiency requirements without sacrificing other design and performance priorities, all while taking into account sustainability, durability and resiliency. The ROXUL EDC is rooted in science and innovation.”

    ROXUL EDC services and resources are offered at no cost and focus on five core competencies:

    • Building Science Expertise: Building enclosure analysis, detailing and material specifications.
    • WUFI Modeling: 1-D transient hygrothermal analysis, heat, air and moisture analysis, roofing heat transfer models (climate-driven R-value).
    • Thermal Bridging: THERM models (2-D) / HEAT 3 Models (3-D), overall U-value analysis, insulation detailing analysis.
    • R-value Calculations: Code and standards compliance, overall effective R-value calculations, dew point analysis.
    • Full Building Modeling: DesignBuilder and IES-VE energy modeling, included HVAC and electricity (default) and building envelope sensitivity analysis.

    Plans are in place for the EDC to support a fully integrated education center, offering American Institute of Architects (AIA) accredited training courses that qualify for continuing education credits.

    In the meantime, visitors to the ROXUL EDC can find advanced learnings on commercial building construction and building science topics, such as climate-driven R-value, continuous insulation, hybrid roofing systems, the implications of temperature-dependent thermal conductivity for exterior walls and insulated sheathing, draining balance testing and wall comparison, deflection testing of exterior wall attachments, hygrothermal simulations and analysis of solar-driven inward water vapor, the implications of temperature-dependent thermal conductivity for commercial roofing systems, the impact and benefits of membrane colour and roofing strategy on the performance of conventional roofing assemblies, and much more.

    Insulation Offers Acoustic Properties

    ROXUL TOPROCK DD Plus

    ROXUL TOPROCK DD Plus

    Designed for commercial and industrial roof insulation applications, ROXUL TOPROCK DD Plus is a dual-density mineral wool board insulation with a rigid upper layer for durability and enhanced strength. The product, which is suitable for new construction and reroofing applications, is impregnated with a bitumen layer compatible with torch- or mop-applied membrane. The dimensionally stable insulation is non-combustible, will not warp or cup, features high impact resistance and low moisture absorption, offers acoustic properties, and is made of natural and recycled materials.

    Best Roofing Projects of the Carolinas

    We celebrate the best roofs installed in North and South Carolina with our final issue of Carolinas Roofing. From metal to shingles to single ply and coatings, these roof coverings protect newly built and reroofed schools, homes, manufacturing facilities, city-service buildings and more.

    Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

    Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

    Judy W. Rose Football Center-Fieldhouse and the McColl-Richardson Field Press Box, University of North Carolina, Charlotte

    Team

    Roofing contractor: Baker Roofing Co., Charlotte, www.bakerroofing.com
    Designers: Jenkins-Peer Architects, Charlotte, www.jenkinspeer.com, and DLR Group, www.dlrgroup.com
    Construction manager: Rogers PCL Russell, a joint venture of Rodgers Builders Inc., Charlotte, www.rodgersbuilders.com; PCL Constructors Inc., Charlotte, www.pcl.com; and H.J. Russell & Co., Atlanta, www.hjrussell.com
    Metal roofing manufacturer: McElroy Metal, Bossier City, La., www.mcelroymetal.com

    Roof Materials

    New metal roofing matches the campus scheme on many other buildings. It also offers overall longevity, durability and low-maintenance features.

    The field house and press box are covered with 11,000 square feet of Maxima 216, 24-gauge Kynar in Slate Gray and 4,000 square feet of 24-gauge flat stock metal roofing and low-slope roofing trim.

    Roof Report

    2013-14 is the first year for Charlotte 49ers football. This new 15,000-seat stadium was built for the new team and is designed to be expanded to 40,000 seats. The main building, the Judy W. Rose Football Center-Fieldhouse, located in the south end zone, has been named after the university’s longtime athletic director.

    The stadium includes several other buildings, including the McColl-Richardson Field Press Box, named in honor of Hugh McColl, former Bank of America CEO, and Jerry Richardson, owner of the NFL’s Carolina Panthers.

    Photo courtesy of McElroy Metal, Bossier City, La.

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