Construction of Additional SOPREMA Facility Enables Increased Roofing and Waterproofing Resin Production

SOPREMA breaks ground for a new construction project.

SOPREMA breaks ground for a new construction project.

SOPREMA, a roofing and waterproofing resin manufacturer, breaks ground for a construction project to expand its Wadsworth, Ohio, campus. The additional facility is anticipated to add jobs to the Wadsworth community.

The building will encompass approximately 25,000 square feet of space and allow for additional roofing and waterproofing resin production in the United States, offering shorter lead times and manufacturing operations for customers across North America.

“The addition of our Wadsworth manufacturing facility affirms our commitment to growing within our community,” says Sara Jonas, marketing manager, SOPREMA. “The Wadsworth facility will continue SOPREMA’s focus to advance and provide our industry with performance roofing and waterproofing resin systems, while also enhancing our innovation capabilities, says Tim Kersey, VP/GM.”

Arkema Celebrates 50 Years of Kynar 500 Weatherable Resin

Kynar 500 resin is used in long-life coatings that protect some of the world's iconic buildings, including The Pyramid of Louvre in Paris.

Kynar 500 resin is used in long-life coatings that protect some of the world’s iconic buildings, including The Pyramid of Louvre in Paris.

Arkema Inc. has launched an integrated marketing campaign to commemorate 50 years of Kynar 500 resin-based coatings.

Introduced in 1965, Kynar 500 is a weatherable resin for creating long-life coatings with the capability to retain color and gloss. Today, coatings formulated with this pioneering fluoropolymer chemistry provide billions of square feet of protection against weathering, aging and pollution on commercial, industrial, institutional and residential buildings around the globe.

The integrated marketing program, “Kynar 500—The Best Get It,” includes a commemorative 50th anniversary logo, an email campaign, promotions at industry trade shows, public relations, and advertisements in print and online media outlets. Central to the 50th anniversary celebration is an anniversary microsite on kynar500.com that greets visitors with a series of videos showcasing iconic buildings around the world that, with the help of Kynar 500 architectural coatings, have stood the test of time. On the microsite’s landing page, users can download the augmented reality app Aurasma to stay connected to the celebration all year long by scanning the Kynar 500 50th anniversary logo wherever it appears. The anniversary celebration also includes a social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google+ that will allow followers to engage with the brand in new and exciting ways.
Kynar 500