Wyoming Roofing Named Small Employer of the Year by Wyoming Department of Workforce Services

Wyoming Roofing, LLC, an Owens Corning Contractor Network (OCCN) Platinum contractor, was named Small Employer of the Year by the Wyoming Department of Workforce Services (DWS). The award recognizes small businesses for their hiring and safety practices. 

The Wyoming Department of Workforce Services is committed to ensuring that all Wyoming businesses are safe places to work. Wyoming Roofing’s mission is to build the best company in the industry by putting their communities and employees first. The company hires most of its candidates from Wyoming Workforce Services, with a preference for hiring veterans. Wyoming Roofing provides safety training, personal development and other education that support its values of “Riding for the Brand, Being a Servant, Being Accountable, and Exhibiting Care, as they serve customers, employees, and communities.”

The Roofers Show Podcast Talks Leads, Conversions and Margins With Owens Corning Roofing

Owens Corning Roofing stepped into the podcast-space on August 23, as National Training Leader Jon Gardner joined Dave Sullivan, host of The Roofer Show, for a podcast conversation about critical challenges contractors face, including generating more leads, converting leads into sales, and achieving margins.

In Edpisode 125 of The Roofer Show, “Why You Should Develop Strategic Partnerships With Your Suppliers,” Sullivan discuss topics includingdifferentiate their business in a highly competitive marketplace through on-demand education, field training and networking with other contractors across the country. 

For more information or to listen to the episode, click here

Owens Corning University Brings Virtual Training to Roofing Education

While August is back to school season for students and teachers, education is always a timely topic for contractors who want to stay on top of the latest in roofing technology. And just as virtual learning is transforming classroom education, digital technology is also changing the game for roofing contractors. Case in point: Owens Corning University’s (OCU’s) expanded Learning Management System (LMS) recently rolled out to all members of the Owens Corning Roofing Contractor Network (OCCN). The platform features easy-to-digest learning modules of 15 minutes or less that make it easy for roofing professionals to grab information anytime and anywhere – from their truck, on the jobsite, or between appointments.

Free to all OCCN members and offering an unlimited number of users, OCU is an on-demand education platform accessible from mobile and computer devices. Featuring multiple learning modules, sub-modules and educational videos, the platform compliments Owens Corning’s in-field courses and allows contractors to efficiently access information about Owens Corning products, warranties, business services, and more. 

Because contractors enjoy “getting their game on”, future phases will include a gaming element featuring leaderboards that allow contractors to track education points, award badges for completed educational tasks, and see how they rank compared to their peers. 

From helping onboard new employees to learning the fundamentals of roofing application, unlocking the mystery of warranties and more, the Owens Corning University platform builds on a portfolio of digital resources available to OCCN members. Additional  resources on OCU include product and system content such as the Duration Series shingles, SureNail Technology information, an overview of the Total Protection Roofing System, roofing fundamentals, business service offerings and access to the entire Owens Corning video library.  

Owens Corning Roofing’s Imagine.Style.Win. Contest Helps Consumers Get Inspired With Shingle Color

Some roofing conversations are more challenging than others. Color is a good example. While roof warranties, wind resistance and ventilation are topics most contractors can talk about with ease, few roofing contractors look forward to venturing into the color selection discussion. After all, color is personal. Thus, it can become easy for roofing contractors to “play it safe” and suggest a neutral shingle color when a homeowner asks for a color recommendation, missing out on the opportunity to utilize shingle color as a design element.

In 2016, Owens Corning Roofing launched the Shingle Color of the Year initiative, highlighting shingle color as a way to express a homeowner’s personal style. The Toledo-based manufacturer also introduced online inspiration and visualization tools to help homeowners virtually experiment with different colors on their home’s roof. 

Now, Owens Corning Roofing is encouraging homeowners to share their color inspirations in the Imagine.Style.Win. contest. Through August 15, 2019, consumers can submit a mood board and enter to win an all-expense paid trip for two to Indianapolis that includes a color consultation with home renovation and design experts, Karen E Laine and Mina Starsiak of the HGTV series, “Good Bones” and owners of Two Chicks and a Hammer. Along with the color consultation, the grand prize winner will receive a behind-the-scenes tour of the historic Indianapolis Bates-Hendricks neighborhood conducted by a member of the Two Chicks and a Hammer team. The neighborhood is featured in many of the Good Bones episodes. Karen and Mina previously teamed up with Owens Corning Roofing to help promote roofing color and developed an online videooffering practical tips for building mood boards.

As contest entrants create their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization toolsto explore shingle colors, coordinate shingles with other exterior accents and express their personal style. In addition to the Grand Prize trip to Indianapolis, Owens Corning Roofing will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. Owens Corning Roofing will award 100 Second Prizewinners an exclusive tote filled with Two Chicks and a Hammer swag. 

Owens Corning online design tools help consumers coordinate their home’s exteriors.

“We developed the Shingle Color of the Year initiative to inspire homeowners to think about roof color as way to tie a home’s exterior together,” said Sue Burkett, strategic marketing manager at Owens Corning. She notes the initiative is particularly targeted toward women. “We know that women are key influencers when it comes to color and style inside and outside the home,” says Burkett. “We are particularly honored to have received the Women’s Choice Award for Most Recommended Roofing Products for the second consecutive year. We are the #1 choice in America for roofing products by women—and that’s really saying something with a design savvy audience.”

The Imagine. Style. Win. Competition is open through August 15. Contest details and information on entering are available at www.imaginestylewin.com.

2019 Owens Corning Roofing Platinum Conference Pays Tribute to America’s Defenders

Nearly 600 contractors and their guests came together in Scottsdale, Arizona, for the 2019 Owens Corning Roofing Platinum Conference, March 25-27, at the Westin Kierland Resort & Spa. Featuring the theme “Next Level,” the conference included intensive educational sessions, panel discussions,an awards ceremony, networking opportunities and inspiring keynote presentations.

Highlighting an expanded educational track, the 2019 Owens Corning Roofing Platinum Conference delivered a breadth of learning sessions led by contractors as well as content masters in areas such as scaling operations, marketing and systems to help drive business performance and profitability. “Supporting the technical and business knowledge of contractors is fundamental to Owens Corning’s relationship with our Platinum roofing contractors,” said Jason Lewinski, Owens Corning Roofing Contractor Network Leader. “Contractor education and business development continue to lie at the heart of the Platinum Conference.”

Beyond education, conference highlights included presentations from celebrities, leaders and design authorities, including award winning actor Gary Sinise, decorated retired Navy Seal veteran Jocko Willink and HGTV Good Bones personality Karen E. Laine.

Gary Sinise, founder of the Gary Sinise Foundation, spoke about his gratitude to America’s defenders and shared how his foundation’s R.I.S.E. (Restoring Independence Supporting Empowerment) program is helping injured and disabled service members and their families through the gift of a mortgage-free home. In an interview following his remarks, Sinise reflected on how small businesses – including roofing contractors – play a role in his Foundation’s mission. “Without their skilled labor, knowledge of the local market, and passion for donating their services, we wouldn’t be able to scale the program the way that we have,” Sinise stated. Remarking on the partners who support the R.I.S.E. program, Sinise added, “Owens Corning understands the importance of serving and honoring the needs of these special individuals. I am one ‘grateful American’ as we work each day to restore independence and support the empowerment of our defenders.”

The hard work and commitment of roofing contractors was also recognized by retired Navy SEAL, author and podcaster Jocko Willink during remarks at the conference. Willink drew on lessons gleaned from the battlefield as well as his work coaching teams, companies and organizations. In an interview following his Platinum Conference remarks, Jocko remarked on the parallels between being a roofing contractor and a Navy SEAL, noting, “It is hard work, but you have to get the mission done.” In a tough labor market, he spoke about the importance of teamwork and relationship building. “If everyone on the team is looking out for one another and putting the team ahead of themselves, the team will be strong and that attitude starts at the top,” he said.

Continuing Owens Corning’s commitment to the Shingle Color of the Year initiative, Karen E. Laine of HGTV’s “Good Bones” and co-owner of Indianapolis-based Two Chicks and a Hammer shared her passion for color with Platinum conference attendees. She offered insights and tips for having the “color conversation” with homeowners including Owens Corning’s online resources for homeowners and noting that Owens Corning shingles have topped off roofs on her guest house as well as her clients’ homes.

While learning and networking dominated the Platinum Conference agenda, contractors and their guests also participated in recreational activities which facilitated networking and the strengthening the bond between this exclusive group of roofers. Jason Lewinski said the Platinum Conference continues to grow as a venue for contractors to exchange best practices, discuss challenges and elevate their business. “The 2019 theme ‘Next Level’ really speaks to the continual improvement and passion for excellence that is at the heart of how Platinum contractors engage with their teams, customers and communities,” he said. “Our goal in planning this year’s conference was to celebrate and honor the work ethic and passion for excellence lived out by Platinum contractors every day.”

For more information, visit www.owenscorning.com/roofing

Actor Gary Sinise shares how his foundation’s R.I.S.E. program is partnering with organizations such as Owens Corning to support America’s defenders.

Owens Corning Earns 2019 Women’s Choice Award For 2nd Consecutive Year

For the second consecutive year, Owens Corning is honored to receive the Women’s Choice Award. The honor recognizes the brand behind America’s Most Recommended Roofing Products and is awarded based on a national survey reflecting responses from thousands of women in the United States asked to select brands they would highly recommend to friends and family.    

“We are humbled to have been awarded the Women’s Choice Award for two consecutive years,” said Sue Burkett, marketing manager, accepting the award on behalf of Owens Corning. “Women are influencers when it comes to the elements that design and inspire their homes’ exteriors and Owens Corning is committed to addressing the factors that matter to women from both an aesthetic and a performance perspective.”

Owens Corning was first awarded the Women’s Choice Award in 2018. The Toledo-based company created its signature Color of the Year initiative with women in mind. Introduced in 2017, the Owens Corning® Shingle Color of the highlights the roof as a design element and offers free inspiration boards and visualization tools to help consumers express their personal style on their homes’ exteriors. The 2019 Shingle Color of the Year is Black Sable.  

Announcing Owens Corning’s receipt of the award, Delia Passi, Chief Executive Officer and Founder of the Women’s Choice Award stated, “By carrying the Women’s Choice Award seal, brands like Owens Corning signify their commitment to empower women to make smart buying choices, which is important because women’s spending power continues to grow. They currently control the majority of the purchasing decisions for consumer goods in the United States.”

“As we accept this award, we are honored that American women have expressed their trust in Owens Corning roofing products as evidenced by the Women’s Choice Award,” said Burkett.

For more information, visitwww.owenscorning.com.

Owens Corning Roofing Introduces ‘Imagine.Style.Win.’ Contest

The Imagine.Style.Win. contest sponsored by Owens Corning Roofing is helping consumers reimagine how an Owens Corning Duration Seriesroof can inspire their home’s exterior. Through August 15, 2019, consumers can enter to win an all-expense paid trip for two to Indianapolis for a color consultation with home renovation and design experts, Karen E. Laine and Mina Starsiak of Two Chicks and a Hammer and HGTV design series, “Good Bones.”

Contest entrants must create and submit online mood boards expressing their personal style through their home’s exterior. One mood board will receive the Grand Prize package, including a one-hour exterior color consultation with Laine and Starsiak at their Indianapolis headquarters. The mother-daughterremodelers and owners of Two Chicks and a Hammer are renowned for their use of exterior color on HGTV’s “Good Bones.” Along with the color consultation, the grand prize includes a behind-the-scenes tour of the Indianapolis Bates-Hendricks neighborhood, featured in many of the Good Bones remodels. 

As contest entrants develop their exterior mood boards, they can use the Owens Corning Roofing online inspiration and visualization tools to explore shingle colors, combine shingles with other exterior accents and express their personal styles. An online video featuring Laine and Starsiak offers practical tips consumers can use to build a mood board and inspire their homes’ exteriors.

In addition to the Grand Prize, Owens Corning will award one First Prize package that includes a $500 cash prize and an exclusive Owens Corning tote bag filled with Two Chicks and a Hammer swag. One hundred Second Prizewinners will receive an exclusive Owens Corning tote filled with Two Chicks and a Hammer swag.

According to Sue Burkett, strategic marketing manager at Owens Corning Roofing, the goal of the contest is to entice homeowners to complete a style board — an exercise that helps homeowners visualize their home’s exterior plan prior to a re-roofing project. “Since color is very personal, it’s difficult for a contractor to successfully dictate roofing colors to their clients.  Having the homeowner complete a style board is a useful tool — not so the contractor can judge it — but because it can help speed the color selection process along,” Burkett said. “This contest helps show homeowners how easy it is to create a style board, and they could win some cool prizes, too. Owens Corning feels this is yet another tool to help contractors sell,” Burkett said. 

Partnering with Two Chicks and a Hammer to offer the Grand Prize color consult was a natural choice, according to Burkett. “Karen and Mina use color as a defining element throughout the neighborhoods they remodel,” she said. Laine and Starsiak previously partnered with Owens Corning to announce the 2018 Shingle Color of the Year, Sand Dune, and the recently introduced 2019 Shingle Color of the Year, Black Sable. 

For more information about the contest, visit www.imaginestylewin.com

Shingles With Proprietary Blend of SBS Offer Enhanced Durability

Owens Corning Roofing introduces TruDefinition Duration FLEX Shingles. Made with a proprietary blend of SBS polymer modified asphalt, Duration FLEX shingles are engineered to deliver pliability and increased flexibility compared to standard shingles, while offering advanced performance in harsh weather conditions. The shingles offer the highest impact rating available: UL 2218 Class 4.

Featuring Sure NailTechnology, TruDefiniton Duration FLEX Shingles provide a high level of performance. For example, compared to standard shingles, Duration FLEXShingles offer 42 percent better nail pull-resistance against wind. In addition, built-in flexibility helps the shingles resist cracks and tears in all-weather installation conditions – offering more than 10 percent stronger tear strength compared to traditional shingles.

Duration FLEX shingles are also manufactured for efficient installation and are formulated to lay flat more quickly than standard shingles for a clean, finished look. The rubber-like flexibility that helps the shingle withstand expansion and contraction stresses, also helps minimize loss of granules and protect the shingle against UV.

“Extreme weather events can put your roof to the test,” said Scott Schumacher, Director of Marketing. “As ourmost advanced Duration shingle, Duration FLEX Shinglesprovidecontractors and homeowners with a premium architectural asphalt shingle that offers performance, durability and impressive resistance to help protect their home.” 

Duration FLEX Shingles are available in seven colors.

For more information, please visit https://www.owenscorning.com/roofing.

At The Wharf, Vegetative Roofs Play a Key Role in Storm Water Management

The Wharf is a riverfront community spanning nearly a mile of the Potomac River. The neighborhood features high-end hotels, luxury condominiums, retail shops, commercial offices and a music hall. Photos: The District Wharf

According to the Washington D.C. Department of Energy and the Environment, the District is home to more than 3 million square feet of vegetative roof assemblies (VRAs). A commitment to responsible storm water management has helped the nation’s capital rank first among U.S. cities when it comes to green roofs installed. From the massive 500,000-square-foot VRA atop the Douglas Munro U.S. Coast Guard headquarters (featured in the September/October 2018 issue of Roofing) to elegant boutique cocktail bars, VRAs are helping Washington, D.C., manage storm water runoff and providing unique vantage points for taking in national landmarks. The Wharf, in the District’s Southwest quadrant, represents a “neighborhood” approach to green roofs.

A riverfront community spanning nearly a mile of the Potomac River, The Wharf is a mixed use, public-private development, including high-end hotels, luxury condominiums, retail shops, commercial offices and even a 6,000-seat music hall. While the design and aesthetics of different buildings at The Wharf project a sense of diversity, VRAs are a unifying element. In addition to providing visual interest and elevated spaces for public gatherings, VRAs help The Wharf achieve its sustainability and water management goals.

Managing Storm Water, Supporting Sustainability

Water has long been a defining element of life in the District, whose neighboring waterways include not only the Potomac, but also the Anacostia River, Rock Creek and Chesapeake Bay. To help manage storm water runoff, the District makes use of a massive cistern system, permeable pavements, and extensive use of vegetative bio-retention supported by VRAs. The District of Columbia’s Department of Energy & Environment mandates measures that retain runoff from a 1.2-inch storm event through green infrastructure and capture reuse systems. Specific storm water retention rates are specified relative to a building’s footprint.

The vegetative roofs help tie together the diverse types of buildings in the area. Photos: The District Wharf

In addition to helping manage storm water runoff, protected roof membrane assembly (PRMA) systems at The Wharf also help to support the development’s sustainability performance goals, which started at the master planning stage. Sustainability objectives supported by The Wharf’s VRAs include reducing storm water discharge and improving thermal performance through the cooling and shading properties of soils and plantings — an important consideration in a region renowned for its humid summers. VRAs are also desirable in urban areas for the role vegetation can play in helping filter pollution and providing habitats for birds and other wildlife. Finally, VRAs offer an aesthetically pleasing environment for employees, occupants and visitors.

The Wharf development was designed to achieve LEED Gold, while individual buildings targeted LEED Gold or Silver. Constructed in phases, Phase One opened in 2017 and took nearly 15 years to complete. While the Great Recession slowed construction, an “upside” of the delay was that a proliferation of PRMA assemblies across the District helped inform the assembly of green roofs at The Wharf. Several high-profile buildings that employ similar roofing systems include the MGM Casino, the National Museum of African American History and the National Archives.

A PRMA Approach to Support Performance

More than half of the roofs in The Wharf make use of an Owens Corning PRMA that includes Owens Corning FOAMULAR 404 and 604 extruded polystyrene insulation (XPS) supplied by PPSI Maryland. XPS delivers unique water resistance and strength properties that differentiate it from other insulation products and make it ideal for VRA applications. In fact, the demanding conditions on rooftops helped prompt the National Roofing Contractors Association (NRCA) recommendation to use only XPS insulation for VRA applications. The innate water resistance of XPS helps a roofing system retain its R-value and energy-saving power while retaining its compressive strength to bear a significant amount of overburden. Strength is critical in a PRMA application, as the insulation must be able to withstand the weight of vegetation, rainfall, growing media, pavers and surrounding surface materials.

Sustainability objectives supported by The Wharf’s VRAs include reducing storm water runoff, improving thermal performance, and providing habitats for wildlife. Photos: The District Wharf

At the highest levels, the rooftop plants and vegetation help serve as a giant sponge to absorb the rainwater. In a PRMA roof, insulation under the plant layer, growing media and filter/drainage layer is placed above a waterproofing layer which directs water horizontally to a series of overflow vaults. A network of massive 700,000-gallon cisterns throughout the District collect and control the release of water.

In addition to water, wind was another consideration when planning VRAs at The Wharf. Rock curbs from Hanover Architectural Products help mitigate against winds coming in off the riverfront. Other roofing materials that help The Wharf PRMAs achieve performance include waterproofing membrane 790-11 Hot Rubberized Asphalt by the Henry Company, EMSEAL expansion joints to tie together air barriers, and Hanover Architectural Products pavers and sedum mats supplied by Sempergreen.

Contractor Coordination and Communications Are Key

As a community-focused development, The Wharf celebrated its grand opening with several public events. Hometown rock band the Foo Fighters performed for a sellout crowd at the Anthem music center on October 12, 2017. The enormous task of completing multiple buildings against a very tight timeline was a challenge felt by all of the contractor trades on site, according to Brian Davis, general superintendent at James Myers, the roofing contractor charged with installing green roofs at The Wharf. The immensity of the project required careful scheduling and logistics among roofers and other trades. Teams worked throughout the night and seven days a week as Phase One approached completion.

Photos: The District Wharf

As the countdown to the October 12 grand opening approached, construction teams followed tight schedules outlining exactly what team members would be working in what area at a particular time. The logistical demands of building nine buildings over six blocks made traffic bottlenecks an ongoing challenge throughout the project. Scheduling details had to consider not only the District’s notorious rush hour traffic but also events and attractions in the area. For example, the Washington Nationals baseball team played a number of weeknight baseball games at home. Trades working on The Wharf were required to clear the streets three hours before the first pitch of each Nationals home game. While navigating event schedules and a tight construction schedule, contractors also had to maintain high levels of safety and quality.

The public event commemorating the completion of Phase One celebrated a one-of-a-kind public space winding along one of the nation’s most historic riverfronts with an epic rock concert. More quietly, the completion of Phase One celebrated Washington’s role as a leader in the installation of VRAs while helping the District achieve sustainability goals and comply with storm water management mandates.

MATERIALS

Insulation: FOAMULAR 404 and 604 extruded polystyrene, Owens Corning, www.owenscorning.com

Waterproofing Membrane: 790-11 Hot Rubberized Asphalt, Henry Company, www.henry.com

Expansion Joints: EMSEAL, www.emseal.com

Sedum Mats: Sempergreen, www.sempergreen.com

Pavers: Hanover Architectural Products, www.hanoverpavers.com

Owens Corning University Expands Contractor Educational Opportunities

Owens Corning Roofing is expanding its Owens Corning University educational platform with the introduction of Owens Corning University (OCU). Free to all Owens Corning Roofing Contractor Network (OCCN) members on the OCConnectResource Center, OCU is the platform in which all live and online educational opportunities will be offered. OCU’s comprehensive platform will provide members leading edge, 24/7 “on demand” education and resources designed to help contractors build their business.

A gaming element integrated into OCU recognizes the competitive spirit of contractors. Leaderboards on the Learning Management Platform track education points, award badges for completed educational tasks, and allow contractors to see how they rank compared to their competition.     

Offering an unlimited number of users, OCU provides critical content to help contractors throughout their organization – from employee onboarding to installation best practices. OCU is the latest introduction to a portfolio of digital resources Owens Corning offers OCCN members.  “Owens Corning developed OCU to put relevant education directly in the contractor’s hands, regardless of time or location,” said Jon Gardner, Owens Corning’s Roofing Contractor Training and Education Leader. “Because each module is 15 minutes or less, users can easily fit learning into their schedule.”

As a dynamic, “living” resource, OCU will continue to evolve with the addition of new modules. Content included in Phase 1 includes informational courses on Owens Corning, on-boarding resources for new sales representatives, the ABCs of warranties, product and system news including the Duration Seriesshingles, SureNail Technologyinformation, an overview of the Total Protection Roofing System, roofing fundamentals, business service offerings and access to the Owens Corning Roofing video library.

OCU is available on the OCConnectResource Center.

For more information, visit www.owenscorning.com.