OMG Roofing Products Launches New Phone App

OMG Roofing Products has introduced a new mobile app that puts virtually all company product and technical information at your fingertips. The app, available for both Apple and Android phones and tablets, features easy navigation to company products, documents, videos and, calculators. In addition, the app enables users to quickly find OMG field sales representatives and distributors based on location, as well as contact OMG for assistance.

“Our goal was to make it as easy as possible for contractors, distributors and specifiers to get the content they need as quickly as possible, wherever they are,” said Geoff Medeiros, vice president of sales and marketing for OMG Roofing Products.  “The new app is very easy to use, and simple to navigate for easily accessing everything OMG offers.”

As an example of the easy navigation, when searching for product documents, users simply pick the product line (i.e., RhinoBond), then they are provided with choices as to the type of documents they want from data sheets and marketing brochures, to CSI specifications and installation instructions. This eliminates the need for users to scroll through hundreds of files looking for the right item. Once the content is selected, users can not only read the content on their device but they also have the choice of sharing it into their favorite apps including email, storage sites like Dropbox and more. 

The app is free and available in the Apple App Store and in Google Play Store by searching “OMG Roofing” or by visiting www.omgroof.com/app.

Adhesive Carts Updated to Enable 6- and 12-Inch O.C. Bead Spacing

OMG Roofing Products announces that OMG BeadPro Carts, which apply canister based OlyBond500 Insulation Adhesive, now offer roofing contractors a choice of 6- or 12-inch on center bead application. OMG BeadPro Carts offer a stable platform for holding adhesive canisters and allows contractors to apply four adhesive beads spaced perfectly at 6- or 12-inches on center. Contactors simply load the cart with the canisters, secure the hoses, and apply straight line beads of OlyBond500 Insulation Adhesives. 

“Applying adhesive in straight-lines is the most efficient method for installing canister-based OlyBond500, and helps contractors achieve published coverage rates,” said Jim Lavallee, adhesives product manager for OMG Roofing Products. “While 12-inch on center bead spacing is common, we’ve seen a greater number of specifications requiring 6-inch on center bead spacing, so we updated the OMG BeadPro Cart to accommodate that application.”

OMG BeadPro Carts do not have pumps or other mechanical equipment that require maintenance, and come with solid tires that won’t go flat. In addition, each OMG BeadPro has a nozzle holder, hose hook for storage and a lifting ring for hoisting the cart to the roof easily. Disposable hose assemblies come with a secondary in-line static mixer for higher rise and better yield and connect directly to the applicator assembly supplied with the OlyBond500 Canister set.

“With the continuing labor shortage in the roofing industry, the diverse OMG BeadPro Cart provides a one-man solution for applying perfectly spaces adhesives from canisters,” said Lavallee. “ Not only is it simple and easy-to-use, but it also eliminates the need to bring wagons, wheelbarrow or other miscellaneous equipment to the roof.” 

For more information, visit www.OMGBeadPro.com.

OMG Roofing Products Names Vice President of Sales & Marketing

As part of the previously announced organizational changes by OMG, Inc. to accelerate growth, the company has named Geoff Medeiros as vice president of sales and marketing for the Roofing Products Division. 

In this role, Medeiros is responsible for developing and executing the division’s overall sales and marketing strategy to support its three business units – Fasteners, Adhesives & Solar, and Metal Accessories, which includes Edge Metal. In addition, Medeiros is responsible for overseeing the company’s marketing communications, and customer service departments. He reports to Peter Coyne, senior vice president and general manager of OMG Roofing Products.

“Geoff is a great fit for the company and this position,” said Coyne. “He is a strong leader with a proven track-record of helping companies create long-term customer value.” 

Medeiros joins OMG from Welch’s, where he was general manager, responsible for strategic growth and marketing for the company’s core product lines. Prior to joining Welch’s, Geoff was vice president of brand management and product development with the Yankee Candle Company. He started his career at Nestle, before becoming a brand manager for Hasbro. 

Geoff holds a bachelor’s degree in economics from Providence College and an MBA in international business from the Weatherhead School of Management at Case Western Reserve University.  

For more information, visit www.OMGInc.com.

Insulated Box Heaters Extend the Season for Temperature-Sensitive Adhesives

OMG Roofing Products now offers Powerblanket foam box heaters to extend the season for using OlyBond500 Canister Adhesives. Insulated Powerblanket foam box heaters are designed to provide uniform heat to minimize waste with temperature-sensitive insulation adhesives such as OlyBond500 during cold temperature applications. Powerblankets operate on standard 120 volt current and come with a 6-foot cord.  Each black vinyl foam blanket is 16 inches square, heats 2.37 cubic feet of space and accommodates one carton containing an OlyBond500 Canister.

“It’s important that the canisters are stored and the adhesive is dispensed at about 70°F,” said Jim Lavallee, OlyBond product manager for OMG Roofing Products. “This ensures that there’s adequate pressure in the tanks and that the viscosity of each part is maintained to keep the final mixture on-ratio. The Powerblankets do a great job in keeping OlyBond Canisters at the appropriate temperature for dispensing.”

OlyBond Canisters inside Powerblankets foam boxes easily fit into the OMG BeadPro Cart, as well as into wagons, wheelbarrows or other similar carts which can be easily moved around on the roof. For additional information, contact your local OMG field service representative, call (800) 633-3800 or visit www.OMGRoofing.com.

OMG Roofing Products to Host NRCA Qualified Trainer Conference

OMG Roofing Products will host a two-day NRCA Qualified Trainer Conference on December 10-11, 2019. This ‘train the trainer’ conference is designed to develop NRCA Qualified Trainers to help new roofing contractor employees to become productive and contributing members of the team as quickly as possible.

It’s clear that there is a huge need in the market for roofing contractors to attract new workers into the industry. However, many coming into the industry have little skill or knowledge about roofing or roof installation. At the Qualified Trainer Conference, NRCA will offer a variety of training techniques, and provide participants with a variety of training tools they can take back to their company and use whenever a new hire walks through the door. 

“OMG Roofing Products is honored to be hosting this important industry conference,” said Josh Kelly, vice president of product development & innovation for OMG, and current president of the Roofing Alliance. “Finding and retaining quality workers continues to be a significant issue for our industry, so we are very pleased that NRCA is driving this important industry initiative.” 

The conference will run from 8 a.m. to 5:30 p.m. on both December 10 and December 11 in Agawam, Massachusetts. Participants will learn how to:

  • Give interesting and engaging presentations
  • Ask the right type of questions to foster learning
  • Create a simple and effective hands-on training environment on jobsites
  • Conduct positive one-on-one training sessions
  • Implement NRCA’s Training for Roof Application Careers program for onboarding new hires
  • Write training objectives and stick to them
  • Keep trainees engaged
  • Conduct practical training exercises to get a new hire productive quickly

For additional information and to register, please visit: http://nrca.net/education/course-calendar/qt-conference-agawam.

For more information about OMG Roofing Products, visit https://omgroofing.com/.

OMG Roofing Products Launches Pick Six Promotion for the 2019 Football Season

OMG Roofing Products announced the company will once again sponsor the innovative marketing promotion called OMG Pick Six, which is tied to the upcoming National Football League season. It’s free to play, and participants compete for $175 in weekly prizes and the top season prize of $3,000. In total, there are more than 400 chances to win during the season, and a total of $15,000 in prizes.

According to the company, this year’s program includes several updates, including weekly bonus prizes, a distributor promotional kick-off package, and a text message notification system for participants who sign-up by texting PICKSIX to 33222, or by submitting their mobile phone number during sign-up.

Participants earn and accumulate points by correctly picking the winners of six NFL games each week during the regular, 17 week, NFL season. In addition, players also have an opportunity to earn weekly bonus points for answering questions about various OMG products, including the RhinoBond System, OlyBond500 Adhesives, OMG EdgeSystem products, OlyFlow Drains, Accu-tools, and of course, PowerGrip Roof Mounts.

There is no cost to play and the promotion is open to all commercial roofing contractors, distributors, roof consultants, specifiers, sales representatives, manufacturers, and building owners. Participants can sign up by completing the short registration form at OMGPickSix.com. Participants can jump into the game at any time during the season, but have better chances to win the overall prizes if they start at the beginning of the season. The regular NFL season begins on Thursday, September 5, and OMG Pick Six participants can make their first selections of the season on Tuesday, September 3.  

For additional information and complete rules, visit omgroof.com/picksix, contact your local OMG field sales representative, or call OMG Roofing Products at (800) 633-3800.

Enhanced Adhesive Dispenser Helps Increase Rooftop Productivity

OMG’s PaceCart 3, the exclusive equipment for dispensing OlyBond500 Insulation Adhesives, can help enhance rooftop productivity with the capacity to dispense enough OlyBond500 to apply up to 120 squares of insulation per hour – twice as fast as before.  

“Time studies have shown that the PaceCart 3’s dispensing capacity is among the best in the roofing industry.  We designed the PaceCart with the contractor’s time and resource constraints in mind, and since upgrading the equipment with more robust and faster pumps, we’ve seen great productivity improvements,” said Adam Cincotta, business unit leader of OMG’s adhesive business.

PaceCart 3s feature two highly-reliable and robust pumps specifically designed for use with high viscosity liquid such as OlyBond500, which has had a positive impact on the dispensing capacity. In addition, the PaceCart 3 includes several other features that help improve jobsite productivity including an easy-to-use, ergonomically designed, manifold, which is easy to maintain and does not require greasing, so it simplifies start-up and shut-down procedures for additional time savings.

Other PaceCart 3 enhancements include a simplified electrical system with an easy-to-read voltage meter so contractors know when power is insufficient, color-coded adhesive trays to help prevent cross contamination of Part 1 and Part 2 components, and a built-in generator shelf for improved cord-free mobility on large projects (generator not included). 

“The product upgrades, combined with 120 squares of dispensing output per hour, help make the PaceCart 3 the preferred choice of many professional roofers when applying two component adhesives,” said Cincotta. 

For more information, visit www.OMGRoofing.com.

OMG Roofing Products Launches New Website

OMG Roofing Products has launched a newly reimagined online destination at www.OMGRoofing.com. According to the company, the new website is easier to navigate, includes an improved search function, provides a closer link between OMG field sales and distributors and offers detailed product information, as well as product calculators, specifications and a video library.  

“Using feedback we gathered from users, we redesigned the website to make it much more intuitive and easier for roofing contractors and specifiers to find the right solution,” said Sam Everett, director of marketing communications for OMG Roofing Products. “Now they are never more than a few clicks away from whatever they need, whether it’s specific product information, detail drawings or locating their nearest OMG representative or distributor.”

The new responsive site adapts the user’s experience regardless of the type of equipment – desktop, laptop, tablet or phone – they are using to view the site. In addition, the site has been translated into Spanish, German, Dutch, and Chinese to support OMG sales efforts in Europe and Asia.

For more information, visit www.omgroofing.com.

OMG Roofing Products Names Two to Product Management Roles

OMG Roofing Products has hired Jim Lavallee as product manager for the Adhesives Business Unit, reporting to Adam Cincotta, director of the business unit. In his new role, Lavallee will manage daily product management activities for OMG’s line of OlyBond Insulation Adhesives, including new product development, voice-of-customer feedback as well as work with the marketing team to develop growth strategies for the adhesives business.

Lavallee comes to OMG Roofing from LoyaltyEdge, an American Express divestiture, where he led strategy, created a new product development process and implemented various process improvements that resulted in significant revenue growth and cost reductions. He holds a Bachelor’s degree in chemical engineering from Pennsylvania State University and an MBA from New York University.

In addition, Pat O’Connor, who joined OMG Roofing Products in 2017 as the Edge Metal Product Manager for the company’s Metal Accessories Business Unit, has been named as RhinoBond Product Manager in the company’s Fastener Business Unit. He will report to Peter Coyne, senior vice president and general manager for the OMG Roofing Products Division.

In this role, O’Connor will develop and execute marketing and sales strategies for the RhinoBond product line including product development, and product life cycle management. 

Prior to joining OMG in 2017, O’Connor worked in various roles for Tyco Simplex Grinnell. O’Connor holds a Bachelor’s degree in industrial distribution and an MBA in marketing, both from Clarkson University.

For more information, visit www.omgroofing.com.

Insulation Adhesive Canisters Enhance Rooftop Productivity

Each OlyBond500 canister set is self-contained, and comes with a 25-foot application hose, gun assembly, six mix tips, three extension tubes as well as a disposable wrench for securing the hoses to the canisters. The unique applicator “gun” includes a locking trigger designed to prevent accidental adhesive discharges on the roof. The 17-inch long extension tubes enable contractors to stand upright during application for better ergonomics and less fatigue.

“On almost a daily basis we’re hearing from contractors from across the country that OlyBond500 Canisters provide a highly labor efficient method of installing insulation adhesives,” said Adam Cincotta, adhesives business unit leader for OMG Roofing Products. “They love the fact that these systems do not require any extra or specialized equipment, rooftop power or highly skilled labor. Just connect the hoses and go!”

When compared to other canister based low-rise foaming adhesives, OlyBond500 Canisters can provide up to 20 percent more coverage and up to 35 squares per set, depending on the conditions and insulation used, according to the manufacturer. In addition, OlyBond500 Canisters enable users to spatter the adhesive for use with fleece backed membranes.

“In addition to productivity gains, canisters do not require highly skilled applicators, so contractors can assign skilled labors to work on other things rather than applying adhesive,” said Cincotta. “I expect to see more contractors adopt this strategy as the labor shortage continues.”

For more information, visit www.OMGRoofing.com.