National Women in Roofing Names North American Roofing CEO Kelly Wade as Keynote Speaker

National Women in Roofing (NWIR), a national organization focused on the empowerment of women within the roofing industry, has announced that Kelly Wade, CEO of Tampa, Florida-based North American Roofing will be the keynote speaker at its networking and mentoring reception.

The reception is scheduled for February 5, 2018 from 5:00 p.m. – 7:00 p.m. at the Ernest N. Morial Convention Center, Great Hall C. Registration is not required.

“We are thrilled to have Kelly share her story of her career path in the roofing industry that eventually led her to become CEO of this large roofing company,” said Mallory Payne, chair of NWIR’s Mentoring Committee. “Her advice and experience are sure to encourage and inspire everyone attending the event. The NWIR Mentoring Committee works hard to find speakers that are not only influential, but also have powerful stories and passion for this industry.”

The event will feature an interactive question and answer session with Wade following her presentation. NWIR is encouraging those planning to attend to submit their questions to info@nationalwomeninroofing.org by January 31.

Wade joined North American Roofing in 2009 as the Director of Marketing, and moved to the position of Director of Sales and Marketing in her first year. She became VP of Strategy, Executive Vice President, and then in 2015, Chief Operating Officer. In August 2017, she became the CEO and is responsible for the strategic vision and overall operations of the company. Since 2009, the company has grown top line revenue by 300 percent.

Wade grew up in Ohio with a small business entrepreneur father influence, and graduated from Miami University with a B.A. in English Journalism, and built a 20-year plus career of sales, marketing, business development and strategic planning. Wade earned her Green Belt in Six Sigma from Villanova University in 2014 and is currently obtaining her MBA, scheduled for completion in 2018. She has two teenage boys and enjoys running, travelling, hiking, volunteering, sports, food and wine, family, reading, boating and anything outdoors.

For more information, visit http://nationalwomeninroofing.org.

National Women in Roofing Announces Association Staff

National Women in Roofing (NWIR), a national organization focused on the empowerment of women within the roofing industry, announced that is now fully staffed to handle all management functions of the organization.

“This is a significant milestone for our organization,” stated Heidi J. Ellsworth, NWIR chair. “It’s only been 18 months since the organization began, and we’ve grown to over 600 members and now have the support of a team of contracted staffers to ensure the success of the organization.”

NWIR has put together a talented team of consulting contractors that includes:
• Ellen Thorp, principal of Meridian Consulting, as executive director
• Sarah Harwerth‐De Marco, owner of 6 Sides Marketing, as graphic designer and
communications consultant
• Julie Massaro, owner of JBM Business Solutions, as member services consultant
• Michelle Schulp, owner of Marktime Media, as web designer
• Jessica Schaller, principal, The Accounting Resource, LLC, as bookkeeper
• Barb Ilyes, president, Go Figure Inc., as accountant
• Hilary Morgan, senior associate, Trent Cotney Construction Law Group, as general counsel

“We’ve been successful getting started because of the amazing support provided by our volunteer members, who serve on various committees and give their time to keep the organization moving and growing,” explained Ellsworth. “We will continue to have working committees who contribute to the growth and success of NWIR and should see even more positive traction now that we have this strong team of staff members to support us.”

For more information, visit www.nationalwomeninroofing.com.