MRA Revamps Contractor Membership Program, Strengthening Local Market Support and Benefits

As the metal roofing market in the U.S. and Canada continues to grow, the Metal Roofing Alliance (MRA) has revamped its contractor membership program to provide more member support and greater benefit for its participating metal roofing contractors.

Effective Jan. 1, 2021, the MRA will offer a new co-op marketing program for its Silver and Gold level contractor members, giving them the opportunity to earn up to 100 percent of their annual membership dues by pursuing a wide variety of qualified marketing and promotional options in their local market.

“Our efforts to educate and inform homeowners about the many advantages of quality metal roofing have helped grow the overall market,” said Renee Ramey, MRA Executive Director. “However, for our contractors, it’s clear that the biggest impact we can have is to help support them right in their own local market. Our new membership program is designed to do just that, while also allowing them to tap into the power and leading industry resources available through the MRA.”

In addition to new co-op opportunities available for Silver and Gold contractor members, MRA will eliminate its Bronze level membership option beginning Jan. 31, 2021. Current Bronze level contractor members can upgrade to a Silver or Gold membership immediately or take advantage of a free six-month Silver-level trial option. More details and information can be found by contacting the MRA at

The latest changes to MRA’s contractor membership program come on the heels of other benefits announced earlier in the fall, which include greater digital exposure, lead and prospect support and expanded promotional opportunities for Silver and Gold contractor members.

“From our manufacturer members to our contractors, the MRA represents and stands for quality residential metal roofing,” said Ramey. “We believe these new membership benefits are a win-win to help our dedicated contractors build their business locally, while also collectively contributing to the industry’s overall growth and future success.”

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MRA Announces Most Popular Exterior Home Colors for 2021

Color trend predictions reflect the current mood of consumers and it’s clear that for 2021, homeowners are in a more serious state of mind.

For the exterior of the home, colors that are subtle and subdued will be particularly popular in 2021, according to the Metal Roofing Alliance (MRA), a nonprofit industry trade group that represents leading metal roofing manufacturers and installers in the U.S. and Canada. With more color options available than any other roofing type, metal roofing color trends set the tone for the latest in homeowner style preferences and MRA members report that modern takes on natural earth tones will be in vogue among homeowners for the coming year.

“We’re definitely seeing a desire for serene, calming colors that reflect a sense of peace, security and grounding. After the turmoil of 2020, it’s no wonder homeowners are gravitating toward harmonious, warm and soothing earth tone colors that feel both solid and natural,” said Renee Ramey, MRA executive director.

For example, MRA member and leading paint manufacturer AkzoNobel announced “Brave Ground” as its 2021 color of the year, a warm natural neutral earth tone that is “all about bringing balance and stability” and can work together with other colors beautifully. Other members have selected palettes of beige that, far from boring, offer tranquility and reflection. MRA member and leading metal coil paint manufacturer Sherwin Williams recently unveiled its new Fluropon Metal Trends Color Collection featuring eight curated color families created to mimic the classic aesthetic of natural and anodized metals: Gold and Brass, Bronze, Silver and Nickel, Blackened Steel, Copper, Steel, Zinc and Anodized. These high-performance coatings achieve the desired look of natural metal roofing materials while delivering a long-lasting, consistent appearance and high performance, low maintenance benefits.

Stamped, stone-coated and patterned metal roofing designed to look like shake, shingles, slate and tile in natural tones of dark gray, bronze, clay and loam are booming in popularity and represent another trend stemming from a turbulent 2020. Unprecedented hurricane and wildfire seasons in the past year have homeowners clambering for more protective, longer lasting materials that reflect a traditional looks but are much more durable, sustainable and strong. MRA members such as Ideal Roofing in Canada report huge interest in metal roofing slate look-alike styles that can add tremendous curb appeal while withstanding severe storms in regions that experience extreme climate conditions.

“The importance of the natural world and the idea of home as a safe and secure sanctuary were some of the essential truths in 2020. In many ways, this year’s residential exterior color trends are a beautiful reflection of the priorities homeowners hold most dear,” said Ramey.

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MRA Calls for Strong Residential Resiliency Standards in Western States to Help Protect Against Wildfire Threats

The 2020 wildfire season came with a terrible awakening for many West Coast homeowners: Areas in Oregon, Washington and California that were not considered to be in the path of wildfire danger were under extreme threat, resulting in evacuations and unprecedented destruction.

As fires still rage in many areas, home resiliency experts say the priority moving forward needs to be on being better prepared. Except for California, which updated its residential fire codes for new construction in 2008, very few western states have considered mandates for wildfire resilient housing in wildland-urban interface zones. Now leading trade organizations such as the Metal Roofing Alliance (MRA) are calling for the adoption of standards and potential incentives that could help homeowners better withstand the growing threat of wildfire in states and regions that currently have no such initiatives.

Because of the behavior of wildland fires, how a home or building is designed and constructed is the most important factor in providing fire safety. Smart mandates have the potential to help homes survive a wildfire unscathed, as proven by the California codes that require homes built in wildfire vulnerable areas to be built with fire resistant roofs and siding, interior sprinklers, decks and patios made of non-flammable materials, heat resistant windows and more. Research shows that homes built to these codes have sustained far less damage from wildfire than homes built prior to 2008.

“Gulf Coast states devastated by hurricane destruction have learned hard lessons about the need to build more resilient homes that can stand up to severe climate impacts and have established standards designed to help reduce the damage and danger to homes, such as those set by Miami Dade,” said Renee Ramey, MRA Executive Director. “The West Coast now needs to adopt that mindset when it comes to the regional climate conditions that will increasingly impact homeowners in wildfire-prone areas.”

With a home’s roof being the single most vulnerable area for ignition in the event of a wildfire, materials such as quality metal roofing systems that carry a Class A rating for fire resistance are essential, yet their adoption in the west isn’t nearly as high as it is in other places. Fire-resistant building materials also aren’t particularly expensive, especially when considering a metal roof will last decades longer than other types of roofing materials. In fact, a study by Headwater Economics found that “a new home built to wildfire resistant codes can be constructed for roughly the same cost” as a typical home and certainly is much less costly than the potential damage to a home that a wildfire can cause.

As this year’s wildfire season damage on the west coast is still being assessed, the MRA is urging the housing trade, builders and local officials to help homeowners be better prepared for future wildfire seasons by considering the following:

Institute fire-resistant building mandates

Like California, the population in wildland-urban interface areas has grown tremendously in recent years. That’s where homes meet or intermingle with flammable vegetation such as near or in forested areas, raising the threat of wildfire damage to homes. New standards that call for Class A roofs and discourage highly flammable materials such as wood shake roofs, in addition to other fire prevention and safety measures, should be evaluated and adopted in locations subject to greater wildfire risks.

Offer incentives to boost fire safety

In some cases, owners of older homes that live in areas increasingly threatened by wildfire are unable to pursue renovations or upgrades necessary to boost the protection of their homes due to costs. Tax credits, low-interest loans, local grants and other incentives or assistance programs may be necessary to help them make the necessary retrofits. Case in point is Big Bear Lake, a community in San Bernardino County, Calif., which passed an ordinance in 2008 declaring wood shake shingle roofs “a severe fire hazard and danger,” and armed with state and federal grants, offered cash incentives of up to $4,500 for homeowners to replace their roofs with ignition resistant versions. Now it’s rare to see a wood shake roof in the area, which also helps protect not only individual homes, but the entire community.

Provide education, resources and information

There are many ways to help increase the odds that a home will survive a wildfire. Local communities that face wildfire threats would be well served to better educate citizens about the latest resilient home improvement/maintenance practices, and provide safety, preparation and emergency planning information not just during wildfire season, but well in advance. Free resources from the Insurance Institute of Business & Home Safety (IBHS) and local communities such as San Mateo, Calif., contain excellent information, lists of resources and links to wildfire safety education that can assist homeowners. Trade industry experts such as Green Builder also have in-depth information about resilient home best practices available for free.

“As we witness the horrible destruction wildfires have and are causing, the more we can do as an industry and community to help homeowners protect themselves against these increasing threats, the better,” said Ramey. “Investing in preventative measures now that help decrease risks is essential to guarding against costly devastation and suffering in the future.”

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Latest MRA Industry Research Show Jump in Metal Roofing Demand for U.S. New Home Construction

The latest industry report for the U.S. residential roofing sector shows that growth for metal roofing for new home construction has doubled in the past year, and continues to enjoy an ongoing steady demand among the repair/remodel market segment.

According to the recent 2019 Dodge Report data commissioned by the Metal Roofing Alliance (MRA), metal roofing is the second most popular type of residential roofing in the U.S. For new construction, market share doubled from four percent in 2018 to eight percent in 2019. The repair/remodel market share for metal roofing held steady at 12 percent for 2019.

The MRA attributes the increased demand for metal roofing among U.S. home builders to the adoption of more resilient building products that deliver better, long-lasting performance in climate extremes. The Mid-Atlantic region, where severe storms and hurricanes are common, saw the greatest increased use of metal roofing. Other factors that have helped boost the popularity of metal roofing include the desire among consumers for more environmentally-friendly choices and greater familiarity and knowledge of metal roofing.

“Home builders have their finger on the pulse of what today’s homeowners want and the latest trends in the market,” said Renee Ramey, MRA executive director. “As consumers become more educated about their options and gravitate towards building materials and practices that are resilient, sustainable and long-lasting, we’re seeing that reflected in what builders are choosing to use.”

Other factors driving demand for metal roofing include the increased adoption of residential solar systems and rising popularity of net zero homes. As a stronger, durable and lighter-weight material that lasts for decades, metal is an ideal platform to outlast residential rooftop solar panels, and can help maximize a home’s energy efficiency to lower utility bills.

Design and style also play a major role in driving the demand for metal roofing. Overall, metal roofing offers more styles, colors and design options than any other type of roofing material. Since 2015, the annual Dodge report has showed an increase in the popularity of metal roofing styles—including those that mimic shingles, shake, tile and slate—from 22 percent to 34 percent for 2019 in the repair/remodel market. The use of higher end materials such as copper also has increased from five percent in 2015 to nine percent in 2019.

The research indicates that today’s homeowners also understand the benefits of high-tech metal roofing coatings to boost energy efficiency and deliver low maintenance benefits. While even bare metal roofs are more energy efficient than asphalt, their use decreased from 32 percent in 2015 to 23 percent in 2019, while the adoption of pre-painted metal roofs jumped from 53 to 61 percent during the same time period for the repair/remodel market. As the industry’s leading resource for driving metal roofing education and awareness, Ramey says homeowners are increasingly savvy about options that will improve their home’s long-term performance, as well as maximize curb appeal and resell value.

Yet there is still room for improvement. While the 2019 Dodge Report shows the rising popularity of metal roofing, many regions prone to dangers such as wildfire, have been slower to adopt metal roofing even though metal roofs offer a Class A fire rating and are ignition-resistant to flying embers and sparks. According to the MRA, as knowledge of metal roofing benefits continue to grow, so too will its market share, especially in regions grappling with severe climate threats.

“The need to re-evaluate and do things differently in light of a changing climate will continue to lead homeowners and builders to construct more resilient homes in every region,” said Dick Bus, President of ATAS International and the MRA.  “As an MRA member, our goal is to make sure all homeowners, whether they are replacing their roof or building a new home, have the resources and information they need to make the best choice possible.”

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MRA Announces Updates, New Benefits Available Through Its Contractor Membership Program

Metal Roofing Alliance (MRA), the nonprofit organization supporting the residential metal roofing industry in the United States and Canada, has announced updates and changes to its contractor membership program, giving contractors more benefits and ways to build and promote their business than ever before.

“The U.S. and Canadian residential metal roofing business is growing, and our goal is to help members maximize the opportunity while showcasing the outstanding work being done in the industry to help drive that demand,” said Renee Ramey, MRA executive director. “MRA stands for quality metal roofing, and that is well represented by our members’ participation and commitment.”

With Gold, Silver and Bronze level memberships available, MRA’s contractor member benefits now include:

Greater digital exposure: With thousands of visitors to its site every year, the MRA website ( is a leading source for homeowners to learn, compare and search for metal roofing. Gold and Silver MRA contractor members can now feature their own personalized homeowner testimonials, including images, and upload an unlimited number of residential project images to their company profile on MRA’s member pages (Bronze members may upload a limit of five images). Gold level members also can now feature honors, achievements and awards received. 

Stronger lead and prospect support: MRA Gold and Silver level members will receive qualified consumer leads and additional detailed information about homeowners searching for metal roofing contractors in their area. Gold members will receive leads real-time, as soon as they are submitted via the MRA website, while Silver level members will be emailed leads within the hour. For future sales opportunities from consumers who indicate they are interested in learning more, but are not yet ready to be contacted for a project quote, Gold members also will be sent a monthly “MRA prospects” list to use for educational outreach and as a potential future sales opportunity. 

Expanded promotional support: Gold members may request customized marketing support of MRA-produced literature and promotional materials, updated with their own company logos and contact information. Silver members can request customizable templates. Gold level members also can promote news and information via MRA’s newsletters and social media posts, and on MRA’s Member News page. Silver members can take advantage of newsletter and Member News page support. Gold members also now have access to regional advertising support through the MRA and both Gold and Silver members can utilize MRA-produced promotional materials, including literature and signage, to support their local home shows.

MRA Gold level contract members also can participate on the MRA Contractor Advisory Board, which helps review and guide the organization’s contractor membership program to support the continued growth of members. All MRA contractor members require nomination by an MRA manufacture member and approval by the MRA board of directors. For more information about MRA membership opportunities, visit

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New England Metal Systems and Drexel Metals Win Top Honors in MRA Best Residential Metal Roofing Project Competition

The Metal Roofing Alliance (MRA) has selected New England Metal Systems and Drexel Metals as the winners of its Best Residential Metal Roofing Project competition for the second quarter of 2020.

The winning project features the installation of a new metal roof on a 1992 contemporary craftsman home located in New Hampshire. The owners chose metal roofing not only for its long-lasting durability, but to highlight the home’s stylish architecture and unique design elements. The new roof also will help better protect the home in New England’s cold winters where heavy snow and ice are common for many decades to come. Installed over the home’s original asphalt roof, the owners selected a 24-gage galvalume snap lock standing seam metal roof, manufactured by MRA member Drexel Metals. Even with the home’s round roof areas, curved facia and custom pie shaped panels, it took the installer New England Metal Systems just under a week to complete the job.

“Our family business has specialized in standing seam metal roofing for over 20 years, and on my initial consultation with this homeowner, I knew this was a project I wanted to do,” said Chris Leighton, owner operator of New England Metal Systems. “I was excited and inspired by the complexity and challenge. I love the end result and am proud to have this project recognized by the Metal Roofing Alliance.”

With the end of the second quarter’s competition, the search is now on for next quarter’s Best Residential Metal Roofing project. Open to U.S. and Canada contractors, installers and manufacturers, MRA officials will select one outstanding metal roofing project based on project appearance, performance and originality/use of materials. Interested participants may upload their project photo along with a 200-word or less description for why their metal roofing project is worthy of top honors online at Next quarter’s winner will be announced in September, and only residential metal roofing projects in the U.S. and Canada will be considered.

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Texas Traditions Roofing and Sheffield Metals Win Top Honors In MRA Best Residential Metal Roofing Project Competition

The Metal Roofing Alliance (MRA) has selected Texas Traditions Roofing and Sheffield Metals as the first winners of its quarterly Best Residential Metal Roofing Project competition. 

As an outstanding example of beautiful metal roofing design and expert installation practices that successfully overcame a multitude of complex and challenging conditions, the winning project features the installation of a new metal roof on a historic Georgetown, Texas, home built in the 1890s that is on the National Register of Historic Places.

Located just outside of Austin, the home’s new metal roof replaced an original section of a soldered, flat panel roof that had been damaged by lightning. With more than 20 roof planes, plenty of intricate details including internal gutter systems, challenging roof penetrations and many low slope transitions, the Texas Traditions crew installed a gorgeous 2.0 Mechanical Standing Seam roof manufactured by Sheffield Metals, prefinished in a red color and style that perfectly maintained the architectural integrity of the home while helping better protect it. That was key, given the historic status of the home. The team worked for eight months with the historical committee to ensure that the new roof met its strict guidelines for historical accuracy. The original 130-year old roof also suffered leaks and rotted decking, and the new metal roof is designed to help ensure long lasting protection for the home for many more years to come.

“Down here in Texas, metal roofing is a real benefit. Shingles age a lot quicker in this climate,” said Michael Pickel from Texas Traditions, in a Sheffield Metal video highlighting the project. “Metal is more durable to withstand the hail we get here as well.”

With the announcement of Texas Traditions and Sheffield Metals as the first quarter winner of MRA’s competition, the search is on for next quarter’s Best Residential Metal Roofing project. Open to U.S. and Canada contractors, installers and manufacturers, MRA officials will select one outstanding metal roofing project based on project appearance, performance and originality/use of materials. The winning entries will be highlighted and featured on MRA’s website and across its digital channels, which attract hundreds of thousands of homeowners interested in metal roofing each year. Interested participants may upload their project photo along with a 200-word or less description for why their metal roofing project is worthy of top honors online at Next quarter’s winner will be announced in June, and only residential metal roofing projects in the U.S. and Canada will be considered. 

Texas Traditions and Sheffield Metals won the Metal Roofing Alliance’s Best Metal Roofing Project competition this quarter for work on this historic home.

 “MRA stands for quality residential metal roofing that not only maximizes a home’s curb appeal, but it can outperform anything else on the market when it comes to durability, low-maintenance and sustainability,” said Renee Ramey, MRA Executive Director. “As winners of our first quarterly competition of the year, the Texas Traditions and Sheffield Metal project certainly set the bar high by showcasing the outstanding work being done out there in the industry.”

For more information about how to enter MRA’s “Best Metal Roofing” competition for the trades, visit

MRA Kicks Off Trade Competition For Best Residential Metal Roofing Projects

The Metal Roofing Alliance (MRA), the nonprofit trade organization representing the industry in the United States and Canada, is kicking off a quarterly competition for roofing contractors, installers and manufacturers to select the best residential metal roofing projects for 2020.

Open to U.S. and Canada contractors, installers and manufacturers, MRA officials will select one outstanding metal roofing project each quarter based on project appearance, performance and originality/use of materials. The winning entries will be highlighted and featured on MRA’s website and across its digital channels, which attract hundreds of thousands of homeowners interested in metal roofing each year. Interested participants may upload their project photo along with a 200-word or less description for why their metal roofing project is worthy of top honors online at MRA’s quarterly honorees for 2020 will be selected in March, June, September and December and only residential metal roofing projects in the United States and Canada will be considered. 

“Our goal is to celebrate and call attention to the outstanding work that is being done out there in the industry. MRA members support quality standards and best practices that help ensure metal roofs deliver exceptional, long-lasting reliability that performs as beautifully as it looks,” said Renee Ramey, MRA Executive Director. “That’s important, because a quality metal roof not only maximizes a home’s curb appeal, but it can outperform anything else on the market when it comes to durability, low-maintenance and sustainability.” 

For more information about how to enter MRA’s “Best Metal Roofing” competition for the trades, visit

Metal Roofing Alliance Announces Two New Regional Members

The Metal Roofing Alliance (MRA) announced the addition of two new regional manufacturer members: Tilcor Roofing Systems and ProVia. A nonprofit trade group representing the metal roofing industry in the United States and Canada, MRA and its members work to generate awareness and educate residential homeowners about the benefits of metal roofing, including its long-lasting performance and durability, superior style and design and key environmental advantages. MRA’s membership is comprised of metal roofing manufacturers, installers and ancillary members who are committed to upholding high industry standards and promoting the long-term value of quality metal roofs. 

Known for manufacturing products that deliver exceptional durability and quality, Tilcor Roofing Systems joins the MRA with a focus on stone coated steel. The company has been involved in roofing for more than five generations since 1942, and through its membership in the MRA, Tilcor will help support the metal roofing market in key regions including Texas, Colorado, Florida, Illinois and Pennsylvania. For more information, visit

Combining the luxury and beauty of slate or cedar shake shingles with the durability and longevity of a galvanized, highly engineered steel roof system, ProVia specializes metal roofs that deliver a lifetime of satisfaction and reliability. With a reputation in the building products industry for offering quality, old-world craftsmanship and personal care for customers, ProVia’s membership in the MRA will focus on supporting the metal roofing market in Ohio and the Midwest. For more information, visit

“Thanks to increased education and awareness, more homeowners are seeking the value, longevity, style and environmental advantages that quality metal roofs deliver,” said Renee Ramey, executive director of the Metal Roofing Alliance. “Our regional members play an essential role in helping expand the metal roofing market and upholding the high standards that will allow the industry continue to grow and thrive in their areas.”

For more information, visit  

MRA Declares ‘Love Your Roof’ Week Beginning October 6

The Metal Roofing Alliance (MRA) is declaring the week of October 6–12, 2019 as “Love Your Roof” week in the United States and Canada. The purpose of the designation is to help call attention to the important role roofs play in protecting homes and encourage homeowners to give their roofs some TLC to make sure they are prepared and ready for the coming cold weather season.

“There’s no doubt that roofs have a huge impact on a home’s all-season performance, including lowering energy costs, protecting against threats such as severe storms and keeping occupants safe and more comfortable,” said Renee Ramey, MRA executive director. “With the transition from summer to fall, now is an ideal time to perform rooftop maintenance and consider necessary repairs or replacement before cold weather season starts.”

A good roofing system is essential home protection because roofs take the brunt of the worst that Mother Nature can dish out, shielding homes against ultraviolet radiation, wind, rain, snow, hail and ice. They also are a major investment. Homeowners can protect that investment and maximize rooftop performance with regular care and maintenance, and by choosing quality roofing material and installation methods designed to stand up to regional climate conditions.

For the seven days of Love Your Roof Week, MRA has prepared seven key tips to help all homeowners ensure their roofs are in tiptop shape and ready for the winter season, including:

1. Get an inspection.

Now is a great time to get a professional evaluation of your roof’s condition. An experienced pro can safely identify potential trouble spots, point out needed maintenance and recommend proper repairs for minor problems before they turn into major issues. If hiring a professional is not an option, MRA recommends that at minimum you perform a simple roof inspection yourself.  A guide on what to look for as you inspect your roof can be found in the new MRA Buyer’s Guide, available for free at If a roof replacement is needed, look for worry-free roofing options that will last for decades, hold up to climate extremes and deliver low-maintenance reliability to maximize long-term savings. 

2. Keep gutters clean.

Regular gutter maintenance is essential for helping your roof properly drain water. Year-round contact with wet leaves and dirt build up can not only damage a roof but overflowing gutters can lead to much more serious problems, including foundation issues and the potential for leaks.

3. Trim trees and bushes.

Keep your trees trimmed and away from the roof. Doing so will help keep gutters clean and is a good safety precaution, especially in areas prone to wildfire threats or heavy snow or ice which can lead to broken branches or falling trees that can damage roofs.

4. Deal with dirt and debris.

Dirt and debris, combined with wet, cool weather can lead to rooftop moss and algae. That can cause rot and displaced singles for susceptible roofing material including wood shakes and asphalt. If replacing a roof in climates prone to these issues, choose a smoother, easier to clean material such as metal roofs, which tend to shed debris easily and naturally resists moss and algae without the use of harsh chemicals.

5. Pay attention to what’s underneath.

Adding or replacing attic insulation and ensuring proper venting will keep your home comfortable and protected in any season. Have a professional conduct an energy audit in your attic and make sure it includes adequate venting. Selecting energy efficient roofing materials with proper coatings that help reflect damaging sun rays can lower energy costs.

6. Put your guards up.

Last year, major winter cold snaps led to costly ice dam issues, especially for owners of asphalt roofs. Metal roofs can help prevent ice dams from forming in the first place, but it’s always a good idea to take extra steps to ensure safety in areas that experience heavy snow and ice. For example, snow guards can be installed to help keep frozen precipitation in place and cause it to melt or slid off in small pieces rather than dangerous chunks.

7. Ensure safety above all else. 

Last but certainly not least, safety is the number one top priority for any type of roof maintenance or care. Rooftop falls can be dangerous and even deadly. Never get on a roof without proper safety gear, in inclement weather conditions, or if you feel unsafe, insecure or unsteady. Better yet, leave all rooftop inspection and maintenance to a qualified, experienced pro who is licensed, bonded and insured.

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