MRA Predicts Bold Colors Will Be Popular in 2018

According to the Metal Roofing Alliance (MRA), homeowners will look to bold colors in an effort to stand out from the crowd in 2018.

The MRA predicts the most popular shades this year will include bright reds, brilliant whites and moody deep blues. Multi-tones and raw organic hues such as copper, titanium and bright stainless steel also are attracting homeowners for their one-of-a-kind appeal.

With Ultra Violet being Pantone’s Color of the Year for 2018, dramatic color influences are all the rage for homeowners. Although MRA does not predict many homeowners will choose to install purple roofs, intriguing tones and bold color options including cardinal red, deep sea blue and copper penny are captivating imaginations.

“In years past, the tendency has been towards earth tones and subtle colors that blend in. This year, homeowners are seeking out bolder shades that draw attention and make their home distinctive,” said Renee Ramey, executive director of the MRA. “People are getting creative and they are finding that the latest shades of metal roofing options allow them to do just that.”

Whatever the latest trends, experts remind homeowners to take extra care when it comes to selecting a roofing color that may be beautifully unique, but that they could tire of after a few years. As the longest-lasting roofing material on the market, the fact is that homeowners will be living with their metal roofing color choice for 50-plus years, notes the MRA.

“While there are plenty of beautiful, new colors out there, many homeowners find that traditional colors that stand the test of time are more prudent, especially if they plan to stay in their house for the long run,” said Ramey. “It’s also very important to pay attention to performance factors and what might work best with a home’s overall style and design.”

Tips for Homeowners

To help homeowners make the right choice from the dizzying array of colors available, MRA offers 5 key tips:

  1. View it in all lights. Recognize that colors will look different on cloudy days versus bright sunshine, in the morning and as the evening turns dark.
  2. Make sure pretty is practical. A white metal roof is considered a “cool roof” and can be 50 to 60 degrees cooler than a dark color asphalt shingle roof. Choose a lighter shade if you live in a sunny, hot climate region for maximum energy efficiency.
  3. Consider your surroundings. Paint colors tend to change, but metal roofs will last for more than a half century. The best bet is to ensure the color you choose fits with the style of your home and neighborhood.
  4. Stand up to the test of time. Homeowners who want to ensure their roof’s color stays the same tomorrow as it is today should select material with high quality paint finishes, such as PVDF coatings. For those who prefer natural variances, some bare metals like copper will patina and naturally change color over time.
  5. Try it on. The MRA offers a free online visualizer on its website where homeowners can upload a photo and see how their home might look with different types of roofing color and style options—a good way to try before buying.

For more information, visit https://www.metalroofing.com.

MRA Adds Two New Manufacturer Members

The Metal Roofing Alliance (MRA) has announced the addition of two new manufacturer members to the organization.  CertainTeed joins the MRA to promote a line of architectural metal roofing products.  Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market.

After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled the roofing market share, from three percent in 1998 to 11 percent today.

“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” says Dale Walton, product manager for CertainTeed Roofing.  “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal roofing sector.”

The MRA was formed to educate both homeowners and roofing contractors on the many benefits of metal roofing.  For the past 18 years, the MRA has been able to more than triple metal roofing’s market share by offering investment grade product that provides decades of protection for homes

“In 2017, DECRA will celebrate its 60th anniversary and as the original stone coated metal roof tile manufacturer, it is critical that we have a voice in the industry. We are happy to be re-joining the MRA and look forward to assisting the market and industry in the years ahead,” states Bobby Bloom, president, DECRA Americas.

 “The addition of CertainTeed and DECRA is an important development for the MRA, as it adds two manufacturers of building and roofing materials to our organization,” states Bill Hippard, executive director of the Metal Roofing Alliance.  “Our goal is to reach 20 percent market share by 2020 and manufacturers such as CertainTeed and DECRA are going to help us reach that milestone.  All segments of the metal roofing supply chain can benefit from additional growth, from raw materials suppliers and coil coaters to manufacturers and contractors.”

As new manufacturer members, CertainTeed and DECRA will participate in the MRA’s national consumer and contractor education campaigns. In addition, CertainTeed and DECRA’s metal roofing contractors are now able to join the MRA and begin benefitting from the leads generated by the alliance’s national consumer marketing campaign.

Drexel Metals Signs on as a Member of the Metal Roofing Alliance

Drexel Metals has joined marketing forces with other metal roofing manufacturers by signing on as a member of the Metal Roofing Alliance.

The MRA was formed with the goal of educating residential consumers about the styles and benefits of metal roofing. The membership is made up of metal roofing manufacturers and installers who are eligible to receive customer leads from MRA website.

“The Metal Roofing Alliance has done great work, getting the word out about metal roofing for residential applications,” says Brian Partyka, executive vice president of business development at Drexel Metals. “The MRA marketing plan has been very effective in helping metal become a more acceptable choice for homeowners when they need to replace their failing asphalt shingles. When people are educated on the benefits, it’s easy for them to see that metal is the better choice.”

Partyka, who was also voted to the MRA board of directors, says Drexel Metals’ DM-ARM (Drexel Metals Association of Regional Manufacturers) members will benefit from the MRA lead program.

“We’re excited Drexel Metals has joined the Metal Roofing Alliance,” says Bill Hippard, MRA’s executive director. “The MRA can certainly benefit from the input of the experts at Drexel Metals in guiding the MRA moving forward. Drexel Metals is now a part of our multi-million dollar campaign to increase the residential metal roofing market in 2015 and beyond. We currently have 15 manufacturer members and I hope to bring that to 20 by the end of the year.”