University of Wisconsin-Madison Offers Comprehensive Metal Roofing Course

To help support the booming demand for qualified metal roofing installers and providers, the University of Wisconsin-Madison is offering an extension course this winter entitled “Metal Roofing from A (Aluminum) to Z (Zinc).”  

Held Dec. 5-6, 2019, early registration is now open at https://epd.wisc.edu/course/metal-roofing-systems/. A special $150 discount off of tuition for members of the Metal Roofing Alliance (MRA) also is available using code S-5DIS.

For contractors, construction and renovation businesses, and others looking to build their expertise in the metal roofing industry, this course is designed to be among the most comprehensive available. It covers fundamental principles and advanced topics in both low-slope and steep-slope metal roofing systems and focuses on a wide breadth of essential topics, such as commonly-specified materials and coatings, typical seam profiles, attachment techniques, sealants, flashings, underlayment, snow retention, re-roofing concerns, and design details.

“Demand for metal roofing is outstripping the supply of experienced, qualified installers and providers. That makes it an excellent time to capitalize on the metal roofing business opportunity,” said Renee Ramey, MRA executive director, the leading nonprofit trade association representing the industry in the U.S. and Canada. “Comprehensive educational resources like these are key for the industry’s continued growth and expansion.”

“Metal Roofing from A (Aluminum) to Z (Zinc)” is suitable for anyone involved in metal roofing design, manufacturing, construction, maintenance, repair and re-roofing, or those looking to enter the field. Course participants can earn Continuing Education Units (CEU), Professional Development Hours (PDH) and AIA Learning Unit Health, Safety and Welfare (LU/HSW) credits.

For more information and to register for “Metal Roofing from A (Aluminum) to Z (Zinc)”, visit https://epd.wisc.edu/course/metal-roofing-systems/. To learn more about the MRA and membership benefits for trades involved in the metal roofing industry, visit www.metalroofing.com

Underlayment Designed Metal Roofing Is Suitable For Any Roof Material, Climate

Boral Roofing offers its MetalSeal Underlayment, a high-temperature self-adhered underlayment designed especially for metal roofing but suitable for any roof material in any climate. A high-performance waterproofing material, Boral MetalSeal underlayment provides all-season durable protection, protecting the structure against wind, rain, snow and ice dams by bonding to the base sheet or directly to the roof deck and self-sealing around every fastener penetration. According to the company, Boral MetalSeal is easy to install and eliminates the need for an excessive number of nails, reducing installation time and cost. Great surface traction also enables safer, faster and easier installation for the entire roof. The high-strength woven polyester surface remains intact under high foot traffic and provides UV resistance up to six months.

According to the manufacturer, Boral MetalSeal offers a 30-year limited warranty and may be installed in freezing or hot summer temperatures alike, ensuring the job is completed without weather-induced delay. MetalSeal meets or exceeds all National and Florida building code requirements and is rated up to 260 degrees Fahrenheit. It comes in 216-square-foot rolls for a net two squares.

LEARN MORE

Visit: www.boralroof.com

Call: (800) 669-8453

Sheffield Metals Offers New Color Visualizer

Sheffield Metals International (SMI) announced the launch of its new and improved Color Visualizer. The user-friendly tool allows home or property owners, contractors, architects, manufacturers, and other members of the industry to create detailed digital mock-ups of their projects. 

Users can choose from one of the sample pictures provided in the tool, or they can upload a photo of their actual home or property. From there, they can select between a wide variety of Sheffield Metals’ product options, including seam types, profiles, thicknesses, and colors, and apply each one to the defined metal roof, wall, and trim areas of the photo. 

Not only does the Color Visualizer protect a consumer’s investment, but it provides a realistic representation of the finished project. “We heard feedback from customers and others within the industry that they wanted a more advanced and interactive styling tool beyond small paint samples and color cards,” said Adam Mazzella, Vice President of Sheffield Metals. “With the new Color Visualizer, you can get a much clearer idea of what the roof, wall, or trim will look like as a specific color, rather than just imagining the result.” 

Users have the option to save, download, share, and print their project choices to help when comparing amongst different styles. Plus, unlike other color visualizing services, the Sheffield Metals Color Visualizer is entirely free to use. 

For more information and a walk-through tutorial, visit https://www.sheffieldmetals.com/Resources/Color-Visualizer.

Boral Roofing Introduces Boral Steel Line

Boral Roofing LLC, announced the introduction of Boral Steel, its rebranded stone-coated steel product line emphasizing durability and performance. According to the company, the launch of Boral Steel adds another key roofing material category to Boral Roofing, a manufacturer of sustainable clay and concrete roof tile systems and retrofit metal roofing solutions as well. 

“The introduction of Boral Steel is significant as it expands Boral Roofing’s product line with a suite of stone-coated steel offerings that are lightweight and ideal for both retrofit and new construction,” said Pete Croft, brand manager – Steel with Boral Roofing. “Boral Roofing is now well-suited to serve the remodel marketplace in addition to the ground-up development sector.”

The launch of Boral Steel is one key culmination of the high-profile 2017 Headwaters acquisition during which Boral Roofing acquired steel roofing market leaders Gerard and Metro (among other roofing entities) and consolidated the companies’ highest-performing and most popular steel roofing system options. With the official launch of Boral Steel, Boral Roofing now offers stone-coated steel roofing systems in five unique profiles including: PINE-CREST Shake, a roofing product engineered to mimic the look of hand-split wood shake while offering the durability that only stone coated steel provides; BARREL-VAULT Tile, resembling the authentic look of Spanish Tile; GRANITE-RIDGE Shingle, a low-profile shingle panel; PACIFIC Tile, offering a Mediterranean tile aesthetic; and COTTAGE Shingle, a double-course high-profile shingle with raised and lower sections that create a classic cottage look.

“With these profile options, customers are able to complement numerous architectural styles while ensuring maximum curb appeal, durability and weather resiliency.” Croft said. “All of Boral Steel’s products are Class 4 rated for Hail Impact Resistance, offer a Class A Fire Rating (when using designated accompanying underlay materials), and are Hurricane Performance Rated with Miami Dade County HVHZ Approval – the most stringent hurricane resistance standard in the country.”

“In addition to energy efficiency, which these systems rate well in, resiliency and storm resistance are top-of-mind among roofing customers,” added Croft. “All of these stone coated steel profiles perform exceptionally well against hail, fire, wind and ice damming, and these attributes are key selling points for this product line.”

Boral Steel is now available to customers across the United States. 

For more information, visit www.BoralRoof.com

MRA Offers Free Resilient Housing Guide for U.S. and Canadian Homeowners

With climate extremes, natural disasters and severe weather affecting homeowners in greater numbers throughout the U.S. and Canada, the Metal Roofing Alliance has partnered with Green Builder Media to offer an extensive Resilient Housing Guide. The free guide includes in-depth tips and information for owners of new and existing properties to help their homes withstand nature’s fury.

With the worst-case scenarios in mind, the 47-page guide covers a listing of flood resistant materials, tips for earthquake readiness, information on wind and wildfire resistance, common building flaws and solutions, structural innovations and considerations, ways to increase a home’s resiliency and more. The Resilient Housing Guide can be downloaded for free at the MRA website.

According to Matt Power, the editor of the Resilient Housing Guide, a key takeaway of the guide is that both materials and process matter. If buildings are designed and assembled with extreme weather vulnerabilities in mind, they inevitably perform better when the crisis strikes.

That includes metal roofing, which offers proven performance as an exceptionally long-lasting, durable and sustainable material choice that can withstand heavy rain, snow and hail, hurricane force winds and resist wildfires, all while being energy efficient and low maintenance. Homes with metal roofs have withstood some of the worst of severe climate conditions affecting the U.S. and Canada. So much so, a proposed mandate in a Florida county hit by hurricanes even considered requiring homes to be built with metal roofs.

“Metal roofing is a big part of the story when it comes to increasing housing resiliency and better protecting homeowners,” said Renee Ramey, MRA executive director. “With the spring and summer remodeling and building season upon us, we’re very pleased to be able to offer this important resource for homeowners.”

For more information, visit www.metalroofing.com.

MRA Reports Top 5 Regions Driving Demand for Residential Metal Roofing

According to the latest figures from the Metal Roofing Alliance, metal roofing is growing in popularity, especially in states that experience severe climate conditions.

The nonprofit organization, which serves to connect thousands of U.S. and Canadian residential homeowners seeking metal roofing with qualified member installers, says the top five states for interest in metal roofing are Florida, Pennsylvania, California, New York and North Carolina, with Texas close behind.

While these states represent major population hubs, they also have other factors in common: All have experienced increasingly severe weather and extreme climate conditions. From wildfires and hurricanes, to rooftop ice dams caused by polar vortex winter weather, all-season durability and performance have become top priority for homeowners in many states, especially for those looking to repair or rebuild after a climate-related disaster. Because quality metal roofing lasts 50-plus years, carries the highest Class A rating for fire protection and is strong enough to stand up to hurricane winds, hail and heavy snow, it is increasingly popular in regions where better protection against Mother Nature’s unpredictability is essential.

The latest MRA figures also suggest that local demand may be outpacing the supply of qualified metal roofing installers in some regions. In states such as California, New York and North Carolina, the high number of metal roofing leads provided by the MRA are keeping a small handful of member contractors extremely busy.

“It definitely represents a major business opportunity,” said Renee Ramey, executive director of the MRA. “Typically, metal roofing is a more profitable business because these homeowners are interested in durability and ensuring top quality protection versus trying to cut corners or find the lowest price. We are actively recruiting member contractors not only in these regions, but throughout the country who can help meet the growing demand for metal roofing from homeowners.”

The MRA expects metal roofing demand to continue to rise in regions experiencing climate extremes, as well as areas where environmental awareness is high.  These areas are candidates for additional growth, given the advantages metal roofing has for being an energy efficient, recycled/recyclable material and an ideal platform for rooftop solar systems. For these reasons, MRA is forecasting growth in locations such as Colorado, Washington, Oregon, Arizona and a greater swath of southern states. Yet the lack of qualified metal roofing contractors remains an issue when it comes to meeting local demand.

“Frankly, extreme weather and the need for more durable, resilient building materials is an issue that impacts nearly every region,” said Ramey. “That’s driving the need for residential metal roofing into brand new territories. Just as important is making sure there are local contractors ready to meet that demand, which is why the MRA is embarking on a full-court press to recruit more qualified metal roofing contractor members.”

With the popularity of metal increasing, MRA also is helping educate homeowners about how to protect themselves against fly-by-night providers who may use unscrupulous business practices or sub-quality materials to capitalize on the growing demand. This spring, MRA plans to put out a buyers guide for homeowners providing guidance on how to choose a quality metal roof and encouraging homeowners to do their due diligence when selecting a reputable, experienced metal roofing contractor.

“There’s no doubt that choosing a quality metal roof is one of the best long-term investments you can make for your home,” said Ramey. “Our goal is to help homeowners understand the benefits and steps that go into selecting their next roof wisely.”

For more information, visit www.metalroofing.com.

McElroy Metal Publishes E-Book on Economic Benefits of Roof Recover With Metal

When a roof has to be replaced, McElroy Metal is poised to help building owners make the best decision with the company’s new E-book. This valuable reference identifies the many long-term and cost-effective benefits of installing a metal roof. The title of the E-book is Need a New Roof? How Building Owners Reduce Cost with a Metal Roof. McElroy Metal, a family-owned manufacturer of metal roofing and wall panels for a variety of markets, has developed two symmetrical standing seam metal roofing systems that are installed more quickly and provide a long-term, high-performance solution.

The E-book was developed to help building owners understand re-roofing options and present the features and benefits of Metal-Over-Metal and Metal-Over-Shingle Recover Systems. These two symmetrical standing seam metal roofing systems represent the optimal solutions with regard to both long-term performance and cost.

McElroy Metal’s E-book, Need a New Roof? How Building Owners Reduce Cost with A Metal Roof, can be downloaded at this link: https://info.mcelroymetal.com/building-owners-reduce-cost-with-a-metal-roof.

For more information, visit https://www.mcelroymetal.com.

Boral Roofing Launches New Website

Boral Roofing LLC introduced an all-new website featuring all four core product lines — clay, concrete, steel and composite solutions — as well as roofing components. Designed for ease of use, the site showcases a number of key features designed to engage and inform key audiences within both the residential and commercial real estate sectors who are involved in both new and retrofit design and construction projects.

“This website is the culmination of an effort to consolidate all key Boral Roofing systems under one intuitive, easy-to-use online platform designed specifically for our valued customers across the USA and Canada,” said Ann Iten, director of marketing for Boral Roofing. “Now contractors, builders, architects, remodelers and homeowners alike are able to explore all Boral Roofing options, colors, and profiles in one place with greater ease.”

The new Boral Roofing website contains the company’s complete clay, concrete, steel and composite product lines, as well as roofing system components, within one online tool. With a simple navigation as its cornerstone, the site includes a number of notable features encompassing: a comprehensive Product Selector that allows visitors to explore all material options, as well as an unparalleled range of available colors and profiles; an Inspiration Page featuring a robust selection of photography showcasing real-world applications of all product types across varied architectural styles and structures; Resources which include product literature, technical information and architect-specific resources; a dynamic Blog featuring roofing thought leadership and current news items; and a Where to Buy search tool connecting site users directly with the contact information for professional retailers in their regions.

“The site provides visitors with all key information, product visuals, company news and technical data, while remaining simple in structure, so that everyone can easily and quickly find what they need and, ultimately, enjoys the visit,” added Iten. “This new customer website experience is designed to match the quality and curb appeal of our roofing systems.”

For more information, visit www.BoralRoof.com.

Synthetic and Peel-and-Stick Underlayments for Metal Roofing

HydraShell MAX and HydraShell Supreme SA are McElroy Metal’s new underlayments. HydraShell MAX is the standard synthetic underlayment and HydraShell Supreme SA is a peel-and-stick underlayment. HydraShell MAX has a four-layer construction and can be used under all types of finished roofing materials, including steel roofing and is suitable for roof pitches as low as ½:12. HydraShell MAX requires significantly fewer fasteners than competitive products and provides a durable deck cover. HydraShell Supreme SA is the best choice in high-temperature, self-adhering applications. The SBS modified asphalt provides excellent pliability and the cool gray surface reduces heat build-up. 

For more information, visit www.mcelroymetal.com.

MRA Offers New Marketing Toolkit for Metal Roofing Contractors and Installers

The Metal Roofing Alliance (MRA) has unveiled a new digital marketing toolkit for its contractor and installer members to help them promote and grow their residential metal roofing business.

With the popularity of metal roofs increasing among U.S. and Canadian homeowners, the MRA is putting more resources in the hands of contractors and installers to support the growing demand. The new toolkit, available to members at https://www.metalroofing.com/professionals/contractors/ includes table tents, yard signs, literature, infographics, videos and ads. Many of the toolkit assets are customizable and are available in digital formats or as downloads.

“Contractors and installers are top priority when it comes to market adoption and helping homeowners understand the exceptional durability, value and sustainability benefits of metal roofs,” said Renee Ramey, executive director of the Metal Roofing Alliance. “Making sure our trade members have the right tools to communicate and market their metal roofing business is essential to us.”

The Metal Roofing Alliance also offers training, business development resources and a sophisticated lead-gen platform to help support manufacturers, installers and contractors throughout the U.S. and Canada. Earlier this year, the Alliance unveiled its new website designed to not only educate and inspire homeowners, but to highlight the work of its members and help homeowners connect with qualified metal roofing suppliers and contractors in their area.

For those involved with or who support the metal roofing industry in the U.S. or Canada, MRA offers a variety of partnership and membership opportunities. For more information, visit https://www.metalroofing.com/become-member/

For more information, visit www.metalroofing.com.