Drexel Metals Signs on as a Member of the Metal Roofing Alliance

Drexel Metals has joined marketing forces with other metal roofing manufacturers by signing on as a member of the Metal Roofing Alliance.

The MRA was formed with the goal of educating residential consumers about the styles and benefits of metal roofing. The membership is made up of metal roofing manufacturers and installers who are eligible to receive customer leads from MRA website.

“The Metal Roofing Alliance has done great work, getting the word out about metal roofing for residential applications,” says Brian Partyka, executive vice president of business development at Drexel Metals. “The MRA marketing plan has been very effective in helping metal become a more acceptable choice for homeowners when they need to replace their failing asphalt shingles. When people are educated on the benefits, it’s easy for them to see that metal is the better choice.”

Partyka, who was also voted to the MRA board of directors, says Drexel Metals’ DM-ARM (Drexel Metals Association of Regional Manufacturers) members will benefit from the MRA lead program.

“We’re excited Drexel Metals has joined the Metal Roofing Alliance,” says Bill Hippard, MRA’s executive director. “The MRA can certainly benefit from the input of the experts at Drexel Metals in guiding the MRA moving forward. Drexel Metals is now a part of our multi-million dollar campaign to increase the residential metal roofing market in 2015 and beyond. We currently have 15 manufacturer members and I hope to bring that to 20 by the end of the year.”

Roof Hugger Updates Library of Literature and Technical Tools

Roof Hugger Inc. of Lutz, Fla., has updated its library of literature and technical tools. Included are Roof Hugger’s 12-page “Proven Solutions for Re-Roofing Metal Roofs” brochure; its 108-page “Design and Installation Solutions” manual; and a new CD-ROM that includes an animated installation video, editable performance specifications, ASTM testing results, 65 AutoCAD installation details, various PowerPoint presentations and much more.

All three are now available to anyone interested by contacting Roof Hugger at (800) 771-1711 or by email. The brochure and manual, as well as much of the CD-ROM contents, are also available for download on the Roof Hugger website.

Heaton to Oversee Atlas Roofing’s Polyiso Division

Atlas Roofing Corp. has announced Steve Heaton will oversee product sales and marketing for the polyiso division, including Atlas Roof Insulation and the Wall CI Board. He will succeed Tom Rowe, vice president—Polyiso Division—who will retire from Atlas Roofing in early 2015 after spending more than 21 years with the company.

“We are pleased to welcome Steve back to the Atlas organization as his expertise in branding and sales management will help further our momentum leading into 2015,” says Ken Farrish, president of Atlas. “We know he will be a great addition to our company with his more than twenty five years in the building products industry, his exceptional leadership and history of working with the Atlas team.”

Heaton has been in the building products and materials industry since 1986. He studied Business & Marketing at USC’s Marshall School of Business and Management at The Wharton School, University of Pennsylvania. He has served in a number of sales, marketing and management roles, including working for James Hardie Building Products for 15 years. Most recently he served as the vice president of Sales at Parex USA. Heaton spent five years at Atlas Roofing when he served as the director of Sales & Marketing for the Atlas EPS division.

Heyco Metals Updates Website

Heyco Metals announces the launch of its updated website where visitors will find product information and documentation, description of services, links to industry resources and a U-Quote page for distributors.

“The updated Heyco Metals website will serve as a resource for current and prospective customers in the architectural and commercial communities,” says William Barry, vice president, Sales and Marketing for Heyco Metals. “It complements our CopperPlus microsite, which was launched in May to promote and educate on CopperPlus, our copper-clad roofing and architectural material.”

Headquartered in Reading, Pa., Heyco Metals produces precision-rolled stainless steel and copper coil for the architectural, automotive and electronics markets. The recent installation of more than 100,000 square feet of CopperPlus at the Lambert-St. Louis International Airport was widely covered in the roofing and architectural metal trade media.

GAF Wins Davey Awards for Television Commercials

The Winners of the 2014 Davey Awards were recently announced by the Academy of Interactive and Visual Arts after receiving nearly 4,000 entries from across the U.S. and around the world. GAF is proud to have received a Gold Award and a Silver Award in the categories of “Film and Video” and “Commercials” for its television commercials starring Jesse the Jack Russell Terrier.

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts is dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms, including Condé Nast, Disney, GE, Microsoft, Monster.com, MTV, Publicis, Yahoo!, and many others.

Linda Day, executive director of the Davey Awards, stated, “On behalf of the Davey Awards and the Academy, we applaud this year’s entrants and winners for their dedication and commitment to perfecting their craft. Congratulations once again for a job well done.”

View the winning commercials.

Malarkey Roofing Products Eases Access to Product Resources with New Website Design

Malarkey Roofing Products unveiled a new website design the beginning of November that focuses on ease of use paired with icon based navigation. The new look comes on the heels of multiple product additions from the company this summer, including the new Windsor heavyweight designer shingle as well as an expanded low slope roll roofing product line. These new product additions are now seamlessly integrated into the web design with easy access to product resources.

Among the updates to the Malarkey website are the incorporation of icon images with familiar features from the previous website, including areas tailored to both homeowners and roofing professionals. Quick navigation buttons on the homepage allow users one-click access to the shingle design center and purchase locations, as well as recent news and events. Industry professionals will notice low slope product information can be found as both individual product listings as well as system requirements, to allow for easy access to information to fit individual workflows. The warranty center has also seen an update with a streamlined submission process.

“The new website updates are a springboard for our continued growth of the Malarkey online presence in 2015,” says Katherine McConnell, Marketing Manager at Malarkey Roofing Products. “We are excited to offer these updates and look forward to continuing to build our communications with our customers in the year to come.”

Stimpson Translates Website into Spanish

Stimpson proudly announces the launch of its new Spanish language version of its industry website.

With the click of the language link under the Stimpson logo the website is translated.

“This latest update to our website is definitely the result of listening to our customers and trying to implement something to improve their overall customer service experience both in Spanish and English,” states Jennifer Marcroft, Advertising Manager at Stimpson Company. “At Stimpson our emphasis is always on both our products and our Customers.”

Stimpson is a manufacturer and supplier of metal eyelets, grommets, hole plugs, snap fasteners, washers, clamps, as well as many other types of metal fasteners and related attaching machines. Stimpson’s entire metal fasteners product line is unmatched for quality and supported by on-time delivery and attractive pricing.

Proudly celebrating over 160 years in business, Stimpson Company, Inc. is ISO 9001 certified, RoHS, REACH and DFARS compliant, and maintains the largest inventory in the industry, shipping over two billion parts annually from their 260,000 square foot facility in Pompano Beach, Fla.

Residential Section of IKO Industries’ Website Available in Spanish

IKO Industries Ltd., a global manufacturer of residential and commercial roofing products, is now making the residential section of its website available in Spanish.

According to Director of Marketing Carol Perkins, the move was made in response to a rapidly growing need to provide Spanish-speaking homeowners, installers, contractors and others involved in the roofing business with the same level of expertise and product information other site visitors enjoy.

“IKO roofing shingles and accessories, such as underlayment, ice and water protector and other components of our ShieldPRO plus+ roofing system have earned a well-deserved reputation for quality. Homeowners and contractors alike have come to ask for IKO by name.

“There’s a large and fast-growing segment of the population whose mother tongue is Spanish. We wanted a way to help them to feel that same level of confidence and trust in all of our IKO products.

“By ‘speaking their language’, we hope to simplify their buying decision. It’s complicated enough to understand the technical aspects of asphalt roofing shingles. Imagine dealing with a language barrier at the same time!”

She goes on to say that more and more Spanish-speaking contractors are starting up businesses, too.

“Contractors have always told us how much they appreciate IKO’s support, especially in helping them build their businesses. They know they can count on us for accurate, timely information on IKO roofing products as well as sales, service and technical support.

“By extending the product information on the residential side of our website to include Spanish, as well as English and French, we’re confident we will succeed in building trust with them, too. Everything that Spanish-speaking homeowners and contractors need to know about all of our asphalt roofing shingles will be right at their fingertips.”

Ms. Perkins observes that globalization is presenting all companies with unique challenges and opportunities.

“As an international leader and innovator in the roofing industry for over 50 years, IKO is very well positioned to deal with these new realities. We’ve always responded to the changing demands of our contractor and distributor networks as well as to those of their customers. Communicating in their language of choice is in everyone’s best interest.”

She encourages homeowners and professional roofing contractors to check out the residential section of IKO’s corporate website, now in Spanish.

GAF Wins Best in Show and Gold Awards from the Academy of Interactive and Visual Arts

The Winners of the 2014 W3 Awards were recently announced by the Academy of Interactive and Visual Arts after receiving over 4,000 entries in its ninth year. GAF is proud to have won both a Best in Show Award and a Gold Award for its television commercials starring Jesse the Jack Russell Terrier. (View the winning commercials.) The W3 Awards honor outstanding Websites, Online Marketing, Mobile Sites/Apps, Web Video & Social content created by some of the best interactive agencies, designers, and creators worldwide.

Highlighting the diversity of entries and winners in this year’s competition, the 2014 Best in Show winners represent an impressive group of agencies and companies of all sizes. The Academy selects recipients for this highest mark of distinction based on scoring and the judges award Best in Show honors to only the top 1% of all work entered.

“We were once again amazed with the high level of execution and creativity represented within this year’s group of entrants. Our winners continue to find innovative and forward-thinking ways to push the boundaries of creativity in web design,” said Linda Day, the director of the Academy of Interactive and Visual Arts. “On behalf of the entire Academy, a huge congratulations to this year’s winners for their dedication and commitment to excellence on the Web – job well done!” Ted Marcopolus, vice president of marketing services at GAF, said, “To be one of only 30 entries worldwide to receive a Best in Show Award is truly an honor.”

MBCI Launches New Website

MBCI recently launched its new website. The responsive site is designed with the contractor, architect and specification writing professionals in mind and showcases a number of innovative features. It is compatible and easily navigable via computer, tablet and mobile devices.

Bill Coleman, president of MBCI, said the organization wanted to improve this tool to better serve customers, architects and employees. “From improved aesthetics to increased functionality, the new website was designed to enhance the value of the site as a resource and to help our customers search, find and select MBCI products and services.”

Highlighted features of the site include a product finder to quickly search products in need, a sales representative locator, an enhanced project gallery with case studies and a comprehensive search engine tool. Each product page houses product specifications, CAD drawings, test standards, warranties, color charts, installation manuals and more. A search and filter-enabled document finder in the Resource Center contains all documents located throughout the site as well.