MiaSolé and Upland Corp. Enter into Sales Agreement to Sell Thin-film Lightweight Solar Modules

Upland Corp., a manufacturers’ representative firm that provides building material solutions to the commercial construction industries, and MiaSolé have entered into a sales agreement. Upland Corp. will sell MiaSolé FLEX modules in New Mexico and El Paso, Texas, territories. Since 1984, Upland Corp. has helped architects, building owners and contractors by providing quality building solutions to these valued construction partners.

Upland Corp. will engage in the sales and marketing of MiaSolé FLEX modules, efficient thin-film lightweight flexible modules that offer an efficiency rating of more than 16 percent. MiaSolé FLEX modules bond directly to the roof surface with a simple peel-and-stick adhesive. The low-profile FLEX module provides wind resistance and a seismic advantage providing huge benefits over traditional rack-and-panel solar systems.

The FLEX-02 Series module is available in two formats. The FLEX-02W module is 39.3 by 102.3 inches and is rated at 360 watts, and designed for low-slope commercial single-ply roof systems. The FLEX-02N module is 14.6 by 102.3 inches and is rated at 120 watts, and designed specifically for standing-seam metal roofs. The FLEX-02 Series module is IEC 61646 and IEC 61730 and UL 1703 certified.

The FLEX-02 module provides Upland Corp. customers other significant benefits. The low weight of the module (less than 0.7 pounds per square foot) allows installation on roofs that cannot support the weight of traditional glass solar panels. Because the FLEX-02 panels adhere directly to the roof surface, there are no penetrations, eliminating the worry of leakage and damage to valuable contents within the building. The FLEX-02 also is aesthetically pleasing, blending into metal and TPO roofs and preserving the original look of the roof.

Atlas Roofing Appoints Director of Marketing and Sales Development

Atlas Roofing, an American provider of quality roofing materials, has promoted Stanley Bastek to director of marketing and sales development for its Shingles and Underlayment division.

Bastek has been with Atlas for more than eight years holding multiple positions in the sales and marketing departments, starting as the marketing services coordinator and working his way up the organization to marketing and communications specialist, district manager, and finally, Northeast regional sales manager before this most recent promotion.

In his new role, Bastek will be responsible for training and development of the sales team, including regional sales managers (RSMs), to lead world-class sales training programs. As he puts it: “This new role is a hybrid of marketing and sales, and is designed to foster communication between these two key groups within the organization. I am excited to help team members ‘find their path’ to success, just as I have been fortunate enough to do during my own time with Atlas.”

Stan will be implementing positive change immediately. He explains, “Our biggest challenge as an organization is to make sure our marketing efforts are in sync with what our sales reps and customers need to be successful in a highly competitive space.”

A graduate of the University of Michigan, Bastek has also earned an MBA from Shorter University. He and his wife and three children currently live in the Atlanta area.

Metl-Span Appoints New President

Metl-Span announced that Steven R. Zirkel has joined the company as the new president. Metl-Span provides insulated metal panel products for increasing usage in institutional, commercial, industrial and cold-storage markets.

“I’m looking forward to building on a heritage of customer focus and innovation to serve our customers and grow the demand of insulated metal panels,” Zirkel says.

Zirkel comes to Metl-Span with more than 20 years of global leadership experience. Prior to joining Metl-Span, Zirkel was vice president of marketing, sales and commercial excellence at William Scotsman, leading strong customer focus and growth. Prior to that, Zirkel worked at Owens Corning as the director of market and business development, where he led strategy and growth plans for the rigid extruded polystyrene foam insulation business unit. Additionally, while at Owens Corning he was general manager of the global thermoplastics business and managing director of Asia Pacific. He has lived and worked on three continents and conducted business in more than 30 countries.

Union Corrugating Realigns Sales Management Structure

Union Corrugating has aggressively penetrated new markets in the past year, and as a result, has realigned its sales management structure, adding experienced sales resources in several key markets.

Reporting to Jason Thornton, vice president of sales and marketing, are two new sales directors that are responsible for territory reps and for driving growth. Thornton is thrilled at the wealth of market knowledge these two bring to Union Corrugating and is confident in the role they will play in building customer relationships.

  • Paul Delellis, sales director for the Northern Region, came to Union from Fabral where he was Regional Manager of Sales. Paul has 20 years of experience in the metal roofing market.
  • Randall Pritchett, sales director for the Southern Region, came to Union from Central States where he was general manager of sales for its Mt. Airy, N.C., facility. Randall had eight years of experience at Central States.

In addition, Union has added three key territory sales representatives to the sales organization, all of which have extensive knowledge of the metal roofing industry and the geographical markets they will cover.

  • Aaron Ash, commercial sales representative, is focused on growing commercial and architectural business serviced out of the Fayetteville, N.C., facility. Aaron had previous experience with Triad and Metal Sales.
  • Jim Lowe, New York sales representative, has had prior experience with Fabral and most recently with Weatheredge Building Components.
  • Rick Wright, sales representative for portions of the Ohio and Indiana markets, has had prior sales experience with Fabral and Wheeling Corrugating.

“I’m confident that the efforts we’re putting into building a great sales organization will benefit our customers, help drive sales and continue our company’s dramatic growth pattern,” says Keith Medick, Union’s CEO. “The expertise and knowledge these people bring to Union is second to none”.

Plyco Hires Marketing Manager

Plyco Corp. announces that Kyler Pope has joined the Plyco team as the marketing manager for Plyco and East Coast Fasteners. He will be responsible for managing and implementing Plyco and East Coast Fasteners marketing initiatives. Pope began his career at Krause Publications in 1994 with Agri-View, a Wisconsin-based farm newspaper. In 1995 he joined the staff of Rural Builder and Frame Building News. Pope brings more than 20 years of marketing and sales experience in the post frame, agricultural, metal building and metal roofing industries with him.

For more than 50 years Plyco has been a supplier of products to the post-frame, metal clad building and commercial construction industries. Plyco manufacturers and/or distributes a wide variety of products including metal doors, windows, horse stall systems, ventilation products, reflective insulation, fasteners and closures.

Pay Per Click Marketing for Roofers

Homeowners never know when Mother Nature is going to cause significant damage to their roof. Every house is only one bad storm away from thousands of dollars in repairs. In today’s market the majority of homeowners turn to Google, Bing and other search engines to find roofers that can come to the rescue.

I specialize in Pay Per Click (PPC) management. PPC is a form of Internet advertising in which advertisers pay a fee each time their ad is clicked.

PPC can be a powerful tool to generate new business. It is the only way to guarantee that your website appears when a potential customer searches for a term relevant to your business. However, it can also be an expensive waste of money if your account is setup incorrectly. Whether you decide to manage your PPC campaign in-house or outsource it, you need to follow these tips to make the most from your marketing budget:

Set up the Campaign Correctly

The first tip is also the most important. Make sure your campaign is set up correctly so every single website visitor you get is a realistic prospect for your services. PPC can be a black hole if you are paying the search engines for irrelevant terms, like “roofing equipment”. Also, if your account is not set up correctly, you could be paying for clicks that are completely out of your service area.

Remember, even if you get a bad click, Google still gets paid! Make sure your campaign is laser-focused, so that the keywords, location, device and time of day is most likely to turn into a sale.

Highlight Offers and Specials

For all of your ads you need to make sure you highlight specials and features about your company that will separate you from your competitors. The basic fundamentals are always going to remain the same, but you need to give customers a reason they should be excited to do business with you.

Pay Google and Bing Directly

If you outsource your PPC, it is best to work with a company that has the search engines charge you directly. PPC agencies charge a separate management fee for their services. If you pay a lump sum, then the PPC company does not have to tell you how your budget was divided. Keep in mind the average PPC management fee is about 20 percent of your total spend on Google, Bing and other search engines.

Also, if a PPC agency spends less on clicks for a particular month, then you should be the one to keep the money!

(PPC requires an in-depth knowledge of Google AdWords. It is deceptively easy to create a campaign in-house but I recommend working with an expert to make sure you are maximizing your marketing budget.)

Pages: 1 2

Gateway Safety Receives Recognition Award from Industrial Buyers Group

Gateway Safety was awarded the President’s Club Recognition for achievement by the Industrial Buyers Group (IBC). Suppliers and distributors are recognized by IBC for their contributions during the year and rated on percentage growth.

“We annually recognize the distinguished suppliers who support the regional independent distributors who are part of the IBC marketing group,” says Rich Poole, IBC’s Industrial Division vice president. “Gateway’s support of our distributors’ sales initiatives and marketing programs earned them this distinction. We are proud to have Gateway as one of our select Preferred Suppliers, and are proud to recognize their contributions to our organization.”

Gateway Safety has been an IBC Preferred Supplier since 2010, partnering with IBC distribution members to provide safety products in eye, face, head, hearing and disposable respiratory protection. Matthew Love, Gateway Safety’s vice president, attended the meeting and accepted the award on the company’s behalf.

“We feel honored and are thankful to IBC for recognizing us with this award,” says Love. “Gateway Safety’s success within the IBC organization can be attributed to the great relationships we have formed with our IBC distribution partners. Safety equipment is a great fit for IBC distributors, since categories like eye and face protection can really complement an industrial product line,” continues Love. “Our achievement with IBC shows that safety products remain a growing market need.”

IBC is one of North America’s alliances of industrial, bearing and power transmission, electrical, and subassembly distributors with more than 550 branch locations.

Arkema Celebrates 50 Years of Kynar 500 Weatherable Resin

Kynar 500 resin is used in long-life coatings that protect some of the world's iconic buildings, including The Pyramid of Louvre in Paris.

Kynar 500 resin is used in long-life coatings that protect some of the world’s iconic buildings, including The Pyramid of Louvre in Paris.

Arkema Inc. has launched an integrated marketing campaign to commemorate 50 years of Kynar 500 resin-based coatings.

Introduced in 1965, Kynar 500 is a weatherable resin for creating long-life coatings with the capability to retain color and gloss. Today, coatings formulated with this pioneering fluoropolymer chemistry provide billions of square feet of protection against weathering, aging and pollution on commercial, industrial, institutional and residential buildings around the globe.

The integrated marketing program, “Kynar 500—The Best Get It,” includes a commemorative 50th anniversary logo, an email campaign, promotions at industry trade shows, public relations, and advertisements in print and online media outlets. Central to the 50th anniversary celebration is an anniversary microsite on kynar500.com that greets visitors with a series of videos showcasing iconic buildings around the world that, with the help of Kynar 500 architectural coatings, have stood the test of time. On the microsite’s landing page, users can download the augmented reality app Aurasma to stay connected to the celebration all year long by scanning the Kynar 500 50th anniversary logo wherever it appears. The anniversary celebration also includes a social media presence on Facebook, Twitter, LinkedIn, Instagram, YouTube, and Google+ that will allow followers to engage with the brand in new and exciting ways.
Kynar 500

Safety Today Websites Offer Safety Training Information

Safety Today's new sites provide overviews of available safety training initiatives.

Safety Today’s new sites provide overviews of available safety training initiatives.

Safety Today Inc. has launched websites for U.S. customers and Canadian customers. Product libraries deliver results in line with relative national standards, including ANSI and CSA International. The new sites provide overviews of available safety training initiatives. The sites’ product libraries are comprised of leading vendor-supported safety products, as well as the company’s own manufactured brands marketed under the Brass Knuckle and Body Armor trade names.

Petersen Aluminum Introduces a Marketing Tool for Construction Professionals

Petersen Aluminum's marketing tool is called Publicize Your Project.

Petersen Aluminum’s marketing tool is called Publicize Your Project.

For construction professionals who have wondered how to get their projects pictured in manufacturer advertisements, on manufacturer web sites, social media pages or published in industry magazines, Petersen Aluminum has built the tool to make it happen. The new marketing tool is called Publicize Your Project, and it’s simple, fast and free. The tool can be accessed on the Publicize Your Project Web page.

Construction professionals who have worked on a project completed in the past two years that includes Petersen Aluminum products are encouraged to submit their project for publicity. All that’s required to submit a project is basic details such as location, building type, products used, completion date plus contact information and at least one photo of the project. Project types can include commercial, educational, medical, office, public/government, retail, mixed-use or residential structures.

Photos of the structures can be amateur in style and taken with a smartphone or point-and-shoot camera. Professional photography also will be accepted. To upload photos and submit a project for consideration, visit http://www.pac-clad.com/publicizeyourproject. The Publicize Your Project page also can be accessed via the Petersen Aluminum home page by clicking on Gallery then Publicize Your Project.