DaVinci Roofscapes’ Color Consultant Names Gray 2015 Color of the Year

Thanks to aging baby boomers and their complete comfort with growing older, gray is expected to be the rising color of choice for roofs across America in 2015.

According to national color expert Kate Smith, with the youngest baby boomers now in their 50s, the generation that redefined traditional values is now making new rules for how homeowners live during the second half of their lives. The boomers, always seen as different from those who had come before, appear very comfortable simply being themselves. More grounded and balanced than they were as teens, the boomers are embracing “going gray” and doing it differently than their parents and grandparents.

Owning the majority of homes in America and having the resources to remodel and redecorate means that boomers wield influence that has been unmatched by previous generations of seniors. Gravitating towards gray—in all of its many shades—combined with warm neutrals, sets the stage for people to personalize a home color scheme that is as unique as those who rocked the ’60’s.

“Refined and elegant gray is not only accepted in today’s society, but an extremely popular choice,” says Smith, president of Sensational Color. “From embracing natural graying hair to topping off the house with a gray slate roof, it’s hard to go wrong with gray.”

The color trends forecaster believes that the introspective side of soul searching by baby boomers is reflected in them placing more value on their time, relationships and privacy. “A simpler palette of colors—gray, beige, ethereal blue or green combined with deep brown or black—give us the foundation for exploring ourselves and the world around us from the sanctity of our home,” says Smith, who serves as a color consultant for DaVinci Roofscapes.

Smith, who authored the “FRESH Color Schemes for Your Home” and “FRESH Exterior Home Colors” e-books available free from DaVinci, sees today’s homeowners as having a “renewed sense of self” that instills a feeling of exuberance at living life.

“Whether close to home or around the world, a taste for the exotic and unknown captivates our imagination and design sense,” says Smith. “Complex patterns, intricate designs, mosaic tiles, embossed leather and decorated metals combined with weathered or toned down bright colors such as Frank Blue, Nifty Turquoise or Cranapple, visually help communicate our enthusiasm for life.

“These are expressive and playful colors, with a dash of bohemian and a pinch of sophistication. Adding one of these confident colors to a home exterior area, like the front door or trim, can update any home scheme and create a joyful feeling every time residents come home. The addition of a storm gray or classic gray polymer slate or shake roof overhead caps off this feeling of security and stability in the home by uniting the entire exterior.

“Bringing together many different textures and colors seamlessly—slate or shake-looking roof tiles, partial stone facades or perhaps copper accents—is one of the ways this trend is influencing the look of home exteriors. Mixing materials works best when homeowners and designers take into consideration the whole house exterior and its surroundings while they work out their color scheme.”

DaVinci Roofscapes Launches ‘Shake It Up’ Exterior Color Contest

DaVinci Roofscapes, a polymer roofing manufacturer, launched the 2014 “Shake it Up” Exterior Color Contest on March 21, 2014, in conjunction with International Colour Day. Open to all homeowners nationwide the contest includes a $5,000 cash grand prize to help the winner add color to the exterior of his or her home.

To enter the contest, homeowners should visit the DaVinci Facebook page. After “Liking” the page, a person can enter by submitting a digital photo of their home’s exterior along with up to a 250-word description stating how they wish to “shake up” the exterior of their home with color and colorful products.

National color expert Kate Smith will again help judge the contest to determine five finalists. She will then work with a professional artist to create renderings and product wish lists of how the five finalists can transform their home’s exteriors by adding color and colorful products manufactured by the contest sponsor and partners. The original photo submission and the artist’s renderings for the five finalists will be posted on the contest site for two weeks of online public voting from May 19, 2014, to June 1, 2014. The finalist with the most online votes will receive the $5,000 grand prize.

“This is the second year we’re doing this fun contest to showcase how easy it is to add ‘top down’ color to the home’s exterior,” says Smith, president and chief color maven of Sensational Color. “The timing is perfect to launch the contest on International Colour Day. Just as we did in 2013, we¹re going to help people turn ordinary home exteriors into extraordinary, color-coordinated showstoppers!”

The contest sponsor, DaVinci Roofscapes, offers polymer slate and shake roofing tiles in 49 standard colors with the option to custom create any color a homeowner desires. Contest partners Therma-Tru doors and Fypon urethane and PVC trim products also offer product options that allow homeowners to enhance their home’s exterior in colorful ways.

The “Shake it Up” Exterior Color Contest is open for online entries until April 13, 2014. After the selection of the five finalists, public online voting will take place from May 19, 2014 to June 1, 2014. The grand prize winner will be announced on June 10, 2014. Find more information, along with the entry form, complete rules and regulations regarding the contest.

More than 170 entries were received during the inaugural year of the 2013 “Shake it Up” Exterior Color Contest. Homeowners Dennis and Pat Hodkinson of Paris, Tenn., won the $5,000 grand prize for their “Facelift” submission. “The prize money allowed us to turn several home improvement dreams of ours into reality,” says Dennis Hodkinson. “We still have colorful house dreams and plan to add more color and enhancements to our home in the future!”

Homeowners looking for color exterior ideas and inspiration can download the free ebooks written by Smith, “FRESH Color Schemes for Your Home Exterior” and “5 Steps for Finding the Perfect Color Hues for Your Home” on DaVinci’s website.