CertainTeed Corp. Unveils Interactive Tool for Remodeling

CertainTeed Corporation unveils a marketing and reference tool that harnesses the power of the Apple iPad to deliver interactive content. Dubbed iDreamBook, interactive book enables contractors to help homeowners find the right combination of CertainTeed exterior products.

The CertainTeed iDreambook offers users an interactive experience. Individual chapters provide detail about the company’s complete line of siding, decorative trim, roofing, house wrap and outdoor living products (fence, decking, railing and porch). Each section incorporates videos, click-and-view images of exterior design ideas, and pop-up windows to drill down and learn more about specific products. Intuitive navigation allows the user to move from chapter to chapter.

“We wanted to enable contractors to use their MacBooks, iPads or other Apple portable devices to explore our line of exterior products with homeowners,” said Matt Gibson, marketing director for CertainTeed Siding. “The combination of video clips, photography and product detail gives our partners access to technology to showcase designs and product options available from CertainTeed.”

The Idea Gallery section will be valuable to contractors who specialize in complete exterior remodeling. This section highlights the trend toward mixing and matching various styles, colors and textures of siding and other exterior components. Each page features a gallery of photos with details on the specific style, color, etc.

The iDreambook also features information and links to CertainTeed’s interactive home remodeling visualization tools, including ColorView, ColorCoach and CurbAppeal. The company’s sustainability initiatives are also highlighted.

To download the iDreambook, visit the Apple iBooks Store at https://itunes.apple.com/us/book/certainteed-idreambook/id1099304022?mt=11

Roofing Simulator Makes Measuring and Visualizing Easier

iRoofing introduces its roofing and siding simulator.

iRoofing introduces its roofing and siding simulator.

iRoofing introduces its roofing and siding simulator. It enables the user to view different materials on the same roof and change the house completely by changing the roof and siding materials on the same photo.

Simulator improvements:

  • Make photos more realistic—perspective has been added to accommodate for pitch and shade.
  • Easily visualize wall finishes and siding by subtracting window and door areas.
  • Present clients with different materials on the same photo, and change the house completely by changing the roof and siding materials.
  • Create customizable material palette and save material lists for future reference.
  • Save simulator drawings to a customer database so you can always return and make changes.

Asphalt Shingle Offered in Pearl Color

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.

Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color.


Atlas Roofing has introduced its Pinnacle Pristine shingle in a Pearl color. A white asphalt shingle, the Pinnacle Pristine Pearl, featuring Scotchgard Protector, is rated at a 0.25 SRI, helping to reject solar heat and reduce energy costs for homeowners. To see how it would look on a project, download Atlas Roofing’s Shingle Visualizer application on your iPad.

GAF Offers Free Tools to Assist Roofing Contractors

GAF offers innovative tools to help roofing contractors save time and improve their businesses. The newest releases include the GAF Pro Roof Estimator app, the GAF Tips for Pros app and an Android version of its popular GAF Remodeler iPad app. It also debuted the GAF Roofing Shingle Design & Style Guide on its website with HGTV celebrities Genevieve Gorder and Carter Oosterhouse.

GAF is focused on helping contractors to improve their in-home sales process. In a recent third-party study, 43 percent of homeowners said they would be more likely to choose a contractor if he/she had a professional-looking estimate. Based on this need, GAF announces the GAF Pro Roof Estimator iPad App, which is available to GAF factory-certified contractors. This app offers a streamlined, customizable estimation process including roof measurement and inspection pictures, product and warranty selection, as well as other key aspects of creating a professional estimate that will help contractors close more sales.

GAF is also launching the GAF Tips From Pros app to provide assistance in the in-home selling process. This comprehensive collection of best practices from top contractors includes tips on measurement, inspections, warranties and other key areas of the in-home sales process. The app features photos and videos; users can also submit their own tips. Available for the iPad, GAF Master Elite and Certified Contractors can download it from the iTunes App Store.

In addition, using popular HGTV design celebrities’ advice on color and style, GAF introduced the Roofing Shingle Design & Style Guide, a web-based program. Created to help homeowners identify the roof styles that best match their home’s architectural style and their personal taste, this online, interactive shingle selection guide is both visually engaging and educational.

Finally, based on the success of its GAF Remodeler app for iPad, GAF announces a version of the app that is available for the Android tablet. This app allows contractors to take a photo of their prospect’s house and then quickly and accurately map the roof with just a tap of the screen. The homeowner can immediately select and apply any GAF Shingle within their region with a single touch. The app has helped GAF contractors demonstrate the beauty of GAF Shingles, eliminating one of the biggest impediments to closing the sale: answering the question, “How will it look on my house?”

The portfolio of GAF mobile apps enables our contractors to receive real world peer-to-peer advice from some of the best GAF contractors in the business while also providing a platform for our contractors to make an immediate impression with homeowners. “The collective power of our mobile apps will help our contractors make a first impression that is sure to help differentiate them from the competition, providing them with a distinct market advantage,” stated Leslie Franklin, senior product manager at GAF.

TAMKO Develops App for Its Pro Certified Contractors

TAMKO Building Products' app developed especially to meet the needs of TAMKO Pro Certified Contractors

TAMKO Building Products’ app developed especially to meet the needs of TAMKO Pro Certified Contractors

TAMKO Building Products announces the availability of an app developed especially to meet the needs of TAMKO Pro Certified Contractors. The TAMKO Pro App for iPad helps demonstrate the many advantages of hiring and working with TAMKO Pro Certified Contractors.

The TAMKO Pro App offers interactive presentations, photo galleries and detailed Limited Warranty information to help give customers peace of mind to help TAMKO Pros close the sale. Features of the TAMKO Pro app include:

    • Highlights the benefits of the TAMKO’s Mastercraft Limited Warranty Enhancement, exclusively offered by TAMKO Pro Certified Contractors
    • “Why a Pro?” presentation demonstrates the many advantages of hiring a TAMKO Pro
    • Ability to upload custom project photos to display during presentation
    • Field Notes section offers the opportunity to take photos during an inspection, add notes regarding roof areas that may need special attention, and then email the photos and notes directly to the customer
    • Features in-depth Limited Warranty and product information

The app is available for free download from the App Store on iPad. It can be found by searching for TAMKO in the store search bar or under the Lifestyle category.

Atlas Roofing introduces Select Your Roof App for iPad

Select Your Roof iPad app

Select Your Roof iPad app

Atlas Roofing introduces Select Your Roof, a consumer-oriented app for iPad, devoted to the homeowner’s process of choosing an appropriate roofing system. The app is an extension of Atlas’ existing selectyourroof.com website and the Shingle Visualizer, an interactive webpage found on atlasroofing.com. The app, available for download on iTunes, is split into two parts: My Roof Color Gauge, which allows users to upload photos of their homes, and Shingle Visualizer, which changes shingle color options.