IKO Contractor Programs’ Members Enjoy HomeAdvisor Perks

Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+ (SPP) and IKO Shield, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When a homeowner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website, giving the brand increased awareness among an ever-growing number of consumers seeking local contractor professionals. For more information about the IKO ShieldPRO plus+ and IKO Shield contractor programs, visit here. To learn more about HomeAdvisor, visit the website.

Roofing Sponsorship Secures Contractors More Jobs

An exclusive roofing category sponsorship between IKO and HomeAdvisor, members of IKO’s contractor programs now have access to project leads in their local regions to help them land additional jobs.

“In addition to offering a full suite of roofing products and accessories, one of the best ways to help our contractors close more sales is to connect them directly with people who are looking for a new roof or repairs in their area,” says Jeff Williams, brand director, IKO North America. “That’s what our partnership with HomeAdvisor is intended to do, help our contractors secure more leads to close more jobs locally.”

Current and new members who enroll in IKO’s contractor programs, IKO ShieldPRO plus+ (SPP) and IKO Shield, can enjoy exclusive membership perks and special benefits on HomeAdvisor, including discounts and rebates on real-time leads, a customizable profile, and verified ratings and reviews, among other benefits. When an owner searches for a roofing project, IKO is presented as the exclusive roofing sponsor in the initial category results on the HomeAdvisor website, giving the brand increased awareness among a number of consumers seeking local contractor professionals.

“HomeAdvisor offers pros the ability to reach project-ready owners via mobile, smart phone devices and Facebook,” says Scott Weigel, vice president of business development for HomeAdvisor. “And, by using HomeAdvisor’s on-demand scheduling tools, owners can speak with pros or book appointments directly on their calendars, providing value for IKO and its members.”

The sponsorship is expected to help build IKO’s brand and product awareness through a custom content hub where homeowners can view photos, watch videos, learn about products or redeem special offers. Additionally, IKO branding will also be featured in HomeAdvisor’s home and building partner network, including sites such as Build.com, 1800Contractor, Realtor.com, ImproveNet.com and more. 

OMG RhinoBond Projects Are Being Completed Across Europe

OMG Roofing’s RhinoBond System has left marks across Europe with more than 125 completed projects and more in the pipeline. Collectively, these projects represent more than 300,000 square meters (3.2 million square feet) of single-ply roofing.

“In last two years, the RhinoBond System has started to take off across Europe, as more roofing contractors have seen the roof performance benefits that the system can offer,” states Web Shaffer, vice president of marketing for OMG Roofing Products. “We have completed projects across Europe and we are expanding to new countries in the region, most recently, into South East Europe.”

RhinoBond is a method for installing thermoplastic and now also clean EPDM membrane. The system consists of a stand-up induction welding tool and magnetic cooling clamps. Contractors install roofing insulation using fasteners and specially coated plates designed specifically for the type of membrane being installed – PVC, TPO or Clean EPDM. Each plate is then bonded to the roof membrane installed over the top with the RhinoBond plate welding tool. The result is a roofing system that can provide wind performance with fewer fasteners, fewer membrane seams and zero penetrations of the new membrane.

The RhinoBond System is approved for use in Europe by many roof system providers, including Bauder, Carlisle/Hertalan, Danosa, Fatra, FDT, Firestone, GAF, IcoPal, IKO, Renolit, Sika, Siplast, and Soprema/Flag.

Headquartered in Agawam, Mass., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, emergency roof repair tape as well as productivity tools such as RhinoBond. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance. For additional information, please contact OMG Roofing Products at (413)789-0252 or visit the OMG Roofing website.

Project Profiles: Education Facilities

Maury Hall, U.S. Naval Academy, Annapolis, Md.

TEAM

Roofing Contractor: Wagner Roofing, Hyattsville, Md.
General Contractor: C.E.R. Inc., Baltimore, (410) 247-9096

The project included 34 dormers that feature double-lock standing-seam copper and fascia metal.

The project included 34 dormers that feature double-lock standing-seam copper and fascia metal.

ROOF MATERIALS

Wagner Roofing was awarded the complete replacement of all roof systems. These included an upper double-lock standing-seam copper roof system, a bullnose copper cornice transition, slate mansard, 34 dormers with double-lock standing-seam copper and fascia metal, eight copper hip metal caps and a continuous built-in gutter with decorative copper fascia. Each of the dormers also had a copper window well.

The upper standing-seam roof was removed and replaced with 24-inch-wide, 20-ounce copper coil rollformed into 1-inch-high by 21-inch-wide continuous standing-seam panels that matched the original profile. The eave bullnose, which also served as the mansard flashing, was removed and returned to Wagner Roofing’s shop where it was replicated to match the exact size and profile.

The 34 dormer roofs were replaced with 20-inch-wide, 20-ounce copper coil formed into 1-inch-high by 17-inch- wide continuous standing-seam panels. The decorative ornate fascia of the dormers was carefully removed and Wagner’s skilled craftsmen used it as a template to develop the new two-piece copper cornice to which the roof panels locked. The cheeks and face of the dormers were also re-clad with custom-fabricated 20-ounce copper.

The oversized built-in-gutter at the base of the slate mansard was removed and replaced with a new 20-ounce copper liner custom-formed and soldered onsite. The replacement included a specialty “bull-nosed” drip edge at the base of the slate and an ornate, custom-formed fascia on the exterior of the built-in gutter. The decorative copper fascia included 85 “hubcaps”, 152 “half wheels” and 14 decorative pressed-copper miters. The original hubcap and half-wheel ornaments were broken down and patterns were replicated. Each ornamental piece was hand assembled from a pattern of 14 individual pieces of 20-ounce copper before being installed at their precise original location on the new fascia. The miters were made by six different molds, taken from the original worn pieces, to stamp the design into 20-ounce sheet copper.

In all, more than 43,000 pounds of 20-ounce copper was used on the project.

Copper Manufacturer: Revere Copper Products

ROOF REPORT

Maury Hall was built in 1907 and was designed by Ernest Flagg. Flagg designed many of the buildings at the U.S. Naval Academy, including the Chapel, Bancroft Hall, Mahan Hall, the superintendent’s residence and Sampson Hall. His career was largely influenced by his studies at École des Beaux-Arts, Paris. Examples of Flagg’s Beaux-Arts influence can be found in the decorative copper adorning the built-in gutter on building designs.

Maury Hall currently houses the departments of Weapons and Systems Engineering and Electrical Engineering. The building sits in a courtyard connected to Mahan Hall and across from its design twin, Sampson Hall.

PHOTO: Joe Guido

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Shingles Offered in Cool Colors

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24.

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24.

IKO’s residential roofing shingles now include IKO Cambridge Cool Colors, architectural laminate shingles that are engineered to meet the California Energy Commission Building Standards Code, Title 24. IKO Cambridge Cool Colors feature a shingle coating embedded with special granules that reflect a greater amount of solar energy than standard roofing shingles. This high-reflectance technology allows less solar radiation, or heat, to enter a home through the attic and also allows absorbed radiation to be released back into the atmosphere. IKO Cambridge Cool Colors are offered in four color options: Arctic White, Desert Gold, Dual Grey and Valley Oak. All four colors are available throughout California with additional limited availability in surrounding West Coast states while Dual Grey is offered nationwide.

Larger Shingles Feature Enlarged Nailing Area

IKO has released its line of architectural laminate shingles: IKO Dynasty shingles with ArmourZone.

IKO has released its line of architectural laminate shingles: IKO Dynasty shingles with ArmourZone.

IKO has released its line of architectural laminate shingles: IKO Dynasty shingles with ArmourZone. ArmourZone is an enlarged nailing area that makes installation faster and more accurate. Two nailing lines that are 1 1/4-inch apart identify the ArmourZone. Dynasty shingles with ArmourZone, which resist winds up to 130 mph, are formulated in “Advantage” size, allowing them to be installed more quickly and easily while lowering job costs associated with excess materials and labor. Despite their larger size, Dynasty shingles require only four nails per shingle to properly install. Dynasty shingles with ArmourZone are offered in seven color blends, including Appalachian, Biscayne, Castle Grey, Cornerstone, Glacier, Pacific Rim and Sedona.

IKO Announces Rebate Program on Its Pro4 Roofing System

IKO has announced a rebate program based on sales of the company’s Pro4 Roofing System.

“With the unusually severe weather conditions we’ve experienced across the United States this winter, it’s reasonable to expect a high volume of reroofing work once the warmer weather arrives,” says IKO’s Marketing Director Carol Perkins. “In anticipation of that, we’re offering rebates to professional roofing contractors who use IKO’s Pro4 Roofing System.”

She explains that the IKO Pro4 Roofing System is a multi-layered roofing system designed and engineered to work together with IKO’s laminated architectural shingles.

Perkins adds: “Our most popular line of shingles is our Cambridge Collection. These architectural laminated shingles are available in three different versions and a wide array of colors. Our IR (Impact Resistant) Shingle is suitable for regions where hail storms and other harsh weather conditions are a concern. Our HD, or High-Definition version, is our most recent offering available in color blends called the Nature’s Accents Collection. We’re offering a rebate of $4 per square on Cambridge Shingles used with any three of Pro4 Roofing System components.”

She says homeowners may also choose from IKO’s premium architectural laminated shingles: Royal Estate, Crowne Slate or Armourshake. Those will earn contractors a rebate of $6 per square with any three of Pro4 components purchased.

Qualifying accessory products include IKO’s Hip & Ridge 12, Hip and Ridge or Ultra HP ridge cap shingles, IKO GoldShield, Armourgard or StormShield ice and water protector, RoofGard-Cool Grey synthetic underlayment and IKO Leading Edge Plus starter strip shingles.

IKO is offering its rebates on qualifying purchases made between April 1 and Nov. 30, 2014. That’s a much larger than usual window of opportunity.

IKO Launches Video Showing Time-lapse Installation of Cambridge Shingles versus Competitor Shingles

IKO recently uploaded a new video to the company’s YouTube channel. The video, titled “Time & Material Study: IKO vs. Competitor” is narrated by IKO’s Manager of Sales & Contractor Development John DeRosa who sets the scene in a suburb of Toronto. He explains there’s nothing special about the roof; it’s about 10 squares and has a pitch of approximately 9:12.

What is special is the side-by-side video of time lapse photography as the same roofing crew installs a competitor’s product and IKO’s advantage-size Cambridge shingles. A counter keeps track of how much time has elapsed as well as how many shingles, nails and total bundles were used.

Even with a 7-minute break, the time needed for the crew to install IKO’s shingles on the entire roof surface is nearly 30 minutes shorter, requiring fewer bundles of shingles and nails. The real “advantage”, DeRosa explains, is how IKO’s advantage-sized shingles put contractors in a more favorable cost position, offering them the potential for higher profits.

The video also shows the beauty of IKO’s Cambridge HD Sedona shingles. The company introduced its “Nature’s Accents Collection” of premium architectural laminated asphalt shingles in 2013. The collection currently includes five color blends made possible with IKO’s patented color blending technology and named for the national parks and landscapes that inspired them: Sedona, Glacier, Appalachian, Biscayne and Pacific Rim.

DeRosa says: “With their high-definition profile and truly striking color blends, Cambridge HD shingles are quickly proving popular among homeowners and contractors. As this new video clearly shows, the ‘IKO Advantage’ is realized by the contractor needing to install fewer bundles on a project. Less bundles means lower material costs, less labor to complete the job and a better bottom line for the roofer. In today’s competitive market, contractors need every possible advantage. And this is a HUGE one.”

IKO Changes Packaging on Its Goldshield Ice & Water Protector

IKO has announced packaging changes to its GoldShield Ice & Water Protector.

IKO has announced packaging changes to its GoldShield Ice & Water Protector.

IKO has announced packaging changes to its GoldShield Ice & Water Protector to provide added user friendliness to roofers and product dealers.

The new GoldShield Ice & Water Protector will be available in the form of a fully enclosed, shrink wrapped film on individual rolls replacing the previous boxed roll format that was shrink wrapped by the pallet. The new film packaging is water resistant and treated for enhanced UV resistance improving the ability to store it outdoors. The packaging is also smaller in size allowing for an increased number of rolls per pallet and reducing the inventory space required for storage purposes.

Because there is no change to the product itself suppliers will be able to mix the new packaging and their existing supply. The products are totally compatible.

IKO Launches YouTube Channel

IKO has launched its own channel on the world’s most popular video sharing site, YouTube. According to Director of Marketing, Carol Perkins, IKO has been hard at work on a multi-level marketing program. It’s designed to keep pace with the rapidly changing needs of the company’s consumer, contractor and distributor markets, as well as with current and quickly evolving technology.

“Phase One was to revamp our corporate website to be more interactive and accessible on the go,” she explains. “Now that our new site is up and running, Phase Two–the launch of IKORoof, our proprietary YouTube channel–will become a stand-alone resource, as well as an enhancement to the new website. There’s tremendous synergy to be gained between the two. Embedding videos on our site creates a more interactive experience for our visitors. Homeowners and contractors will find a growing library of instructional videos in English and French on topics ranging from the anatomy of a roofing system to how roofing professionals can grow their businesses. Google loves video, too, so doing this makes sense in terms of search engine optimization. IKO’s YouTube channel can direct viewers back to our website for further information to locate a contractor or distributor.”

IKO is not producing the videos exclusively; contractors and homeowners will be able to upload and share theirs, as well. Such videos might include customer testimonials or business success tips that roofing pros would like to share. “Video is one of the most effective ways that people digest new information. Having our own YouTube channel will give both consumers and contractors the opportunity to learn from a global leader. Our videos will reinforce our credibility as a reputable, responsible company people can come to know, like and trust,” Perkins says.

Visitors to the IKORoof channel on YouTube will be able to share the videos with others on the most popular social media platforms.