GAF Energy Continues Leadership Team Expansion with New Executive Hire

GAF Energy, a provider of roof-integrated solar solutions in North America, announced that solar industry veteran Ralph Robinett has joined the leadership team as Vice President of Manufacturing and Deployment.Earlier this year, the company announced three promotions as part of its strategic leadership team expansion to achieve its 2021 growth goals within the rooftop and commercial solar sectors. 

“Ralph is a proven leader in solar, electronics, and semiconductor manufacturing and brings incredible expertise to the company’s innovation efforts,” said Martin DeBono, President of GAF Energy. “I look forward to working closely with him to continue the company’s success.”

 “GAF Energy has changed the way rooftop solar and roofing intersect to bring a high-quality and attractive product to a broad consumer base across the U.S.,” said Robinett. “The decision to join the team was an easy one. I am thrilled to enter the new year with the company and continue to advance the deployment of our industry-leading solar roof system, particularly with an emphasis on U.S.-based manufacturing.”

Before joining GAF Energy, Robinett held senior leadership positions in global operations, manufacturing, engineering, and quality in the solar, electronics, and semiconductor industries. Most recently, Robinett was Vice President of Operations at Celestica. He holds a BS in Physics from the University of Texas at Austin.

The hire is the latest expansion for the growing company. In the last year, GAF Energy has announced several innovations in their industry-leading roof-integrated solar, including ultra-high efficiency panelsflexible size configurations, and partnerships with some of the largest roofers in the country. 

For more information, visit www.gaf.energy

GAF Energy Honored with Renewable Energy Leaders Award by Los Angeles Business Council

GAF Energy was presented with the prestigious “Renewable Energy Leaders Award” by the Los Angeles Business Council (LABC) for the company’s contributions towards innovative financing solutions and progressive support for rooftop PV solar projects in the Los Angeles region. The LABC also recognized the GAF Energy team for bringing financing opportunities within the Los Angeles Department of Water and Power’s (LADWP) Feed-in Tariff, a renewable energy program that allows property owners and developers to generate and sell clean energy to help achieve the city’s renewable energy goals. 

“We are honored to receive this award from one of California’s most influential economic and environmental leaders,” said Jason Barrett, Vice President of Residential & Commercial Sales for GAF Energy. “LABC has been a critical partner for GAF Energy in the Los Angeles area, helping advocate for innovative public-private partnerships that lead to greater clean energy deployment across the state.” 

“The LABC applauds GAF Energy for their ongoing commitment to deliver renewable energy projects to California,” said Mary Leslie, President of the Los Angeles Business Council. “Thanks to GAF Energy’s contributions to innovative financing solutions, the Los Angeles area is now experiencing greater solar adoption that supports a healthy economy and a cleaner environment.”

The award was presented to GAF Energy at the 2020 LABC Sustainability Summit, an annual convening of business, government and nonprofit leaders. The summit seeks to address critical topics like international climate policy, regionalization of the energy grid, and California’s resilience strategy in the face of growing natural disasters. 

For more information on financing opportunities, please contact Charles Yawson, Director Renewable Energy Investments at GAF Energy: charles.yawson@gaf.energy.

For more information, visit www.gaf.energy.

GAF Energy and Sunnova Launch Partnership to Expand Roof-Integrated Solar Options for Homeowners

GAF Energy, and Sunnova Energy International Inc. announced a strategic partnership to provide homeowners with GAF Energy’s DecoTech 2.0 solar roofing system together with Sunnova’s solar service offerings. The partnership leverages both companies’ reach in the new home and re-roof markets and exemplifies the growing convergence between roofing and solar.

“I’m excited to be working with Sunnova to expand solar roofing choices for homeowners across the country,” said Martin DeBono, President of GAF Energy “This partnership represents a coming together of two complementary powerhouse companies. As our industry continues to grow, this partnership will enable us to optimally monetize opportunities with solar roof products and financing.” 

“This partnership is a strategic win-win-win for Sunnova, GAF Energy and homeowners looking for ways to power their homes with clean energy and a new roof,” said John Santo Salvo, Executive Vice President of Channel Operations and Chief Procurement Officer at Sunnova. “GAF Energy’s excellent solar roofing option, paired with Sunnova’s world-class solar service offerings, will provide increased opportunities for homeowners to go solar, furthering our mission to help power energy independence.”

GAF Energy introduced the updated DecoTech 2.0 earlier this year. The system delivers homeowner value and gives installers a fast, easy, and durable roof-integrated solar solution for customers. The partnership expands homeowner access to best-in-class solar roofing, paired with Sunnova’s world class solar service offerings through its network of high-quality, regional dealers and installers.  

For more information, visit www.gaf.energy.

GAF Energy Announces Promotions Within Leadership Team

GAF Energy, a provider of roof-integrated solar solutions in North America, announced several promotions within its leadership team. Jason Barrett has been named Vice President of Residential & Commercial Sales, taking on additional responsibilities after many successful years leading commercial tax equity efforts at GAF and GAF Energy for large scale renewables projects. Keally DeWitt has been promoted to Vice President of Marketing & Public Policy, directing communications, demand generation, channel marketing, content and brand, and state and federal public policy engagement. Reynolds Holmes has been named Senior Director of Services & Product Management, overseeing software, services, hardware development, design, and customer operations. 

 “GAF Energy is constantly working to become a stronger and better company and these three promotions are important steps,” said Martin DeBono, President of GAF Energy. “Jason has been an important part of our tax equity team from the start and will add depth, experience, and skill as head of our residential and commercial sales efforts. Keally has done a fantastic job leading our marketing and public policy work and positioning GAF Energy as the industry leader. Reynolds has demonstrated strong leadership in system design, services, hardware oversight, and customer operations since joining the team last year. They are all key players and bring their wisdom, knowledge, and determination to the best team in solar.” 

Jason Barrett, Vice President, Residential & Commercial Sales

Jason Barrett joined GAF in 2015 as VP of Renewable Energy, Structured Finance, and Investments (a team incorporated into GAF Energy in 2019). Prior to GAF, he served as Chief Commercial Officer of Sol-Wind and a founding partner of Paladin Strategic Partners. He has held senior positions at Merrill Lynch, Credit Suisse, Fannie Mae, and Morgan Stanley. He has a BBA in Finance and International Business from Howard University and an MBA from Cornell University, where he was a Robert Toigo Fellow. 

Keally DeWitt,Vice President, Marketing & Public Policy

Prior to joining GAF Energy, Keally DeWitt worked in marketing and public policy leadership roles at Sunrun and SunPower. As the National Organizing Director of The Alliance for Solar Choice (TASC), Fortune magazine described the netroots work she pioneered as “radically changing” political advocacy through digital technology. She also served as Head of Marketing at Mosaic. She has a BA from Brown University. 

Reynolds Holmes, Senior Director, Services & Product Management

Prior to joining GAF Energy, Reynolds Holmes held senior leadership positions at both SolarCity and Tesla, where he led launches of new energy products, services, and experiences designed for scale. He earned a BS in Electrical Engineering from Yale University and is currently pursuing an MBA at the University of Oregon.  

For more information, visit www.gaf.energy

Redesigned Roof-Integrated Solar Kit Is Easier to Install

GAF Energy launches an upgraded version of its solar roof product, DecoTech 2.0. According to the company, the redesigned product will deliver the same homeowner value and give installers a fast, easy, durable solar solution for customers. DecoTech 2.0 will maintain the same excellent aesthetic appeal of all GAF Energy’s products, while simplifying the installation process for installers. The upgraded system features wiring improvements for durability and safety. It also boasts fewer points of attachment and new fastener hardware for quicker and simpler installation.

“GAF Energy offers homeowners highly efficient roof-integrated solar in North America, now with an even more streamlined installation system. We need to be improving and innovating in this moment more than ever, and our new DecoTech 2.0 system delivers on that. Not only does our redesigned system simplify the installation process, but it can reduce costs and save our local roofing contractors time,” said Martin DeBono, President of GAF Energy. “The goal is to provide a product to roofers that is as simple and easy to install as a non-solar roof, while delivering superior value.”

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations. Designed to provide a good-looking, low-profile alternative to typical rack-mounted solar panels — which are typically drilled through the roof’s shingles — GAF Energy solar integrates directly with the roofing system and is part of the primary water-shedding layer. New super high-efficiency solar panels optimize power output and maximize aesthetic appeal, combined with robust flashing and a sleek black perimeter shield to help reduce the risk of leaks and animal intrusion.

Homeowners interested in a new solar roof can find out more at: https://www.gaf.energy/homeowners/

Roofing contractors interested in installing GAF Energy products can find out more at: https://www.gaf.energy/roofers/

For more information, visit www.gaf.energy.

GAF Energy’s Roof-Integrated Solar Featured on ‘This Old House’

GAF Energy’s roof-integrated solar will be featured on the upcoming episode of the Emmy-winning home-improvement series “This Old House.” The episode will feature the remodel of a century-old Cape Ann Shingle Style home in Massachusetts that now features a GAF Energy integrated solar roof. The episode demonstrates the flexibility and attractiveness of GAF Energy’s solar products.

The episode (Season 41, Episode 22) will begin airing this week (April 30) on local Public Broadcast Service (PBS) channel and will be available online at ThisOldHouse.com on May 3. 

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations. According to the manufacturer, the GAF Energy solar system couples innovative, attractive, and affordable solar technology with fast, easy installation. Designed to provide a good-looking, low-profile alternative to typical rack-mounted solar panels, GAF Energy solar integrates directly with the roofing system and is part of the primary water-shedding layer. The new super high-efficiency solar panels optimize power output and maximize aesthetic appeal, combined with robust flashing and a sleek black perimeter shield to further reduce the risk of leaks and avoid animal intrusion. 

Homeowners interested in a new solar roof can find out more at: https://www.gaf.energy/homeowners/

Roofing contractors interested in learning more about installing GAF Energy solar can find out more at: https://www.gaf.energy/roofers/

Super High-Efficiency Panel for Roof-Integrated Solar System

GAF Energy introduces a super high-efficiency solar panel for use with its roof-integrated solar product. According to the company, the new Solaria panels are 16 percent more powerful than the previous offering, allowing homeowners to fit more roof-integrated solar capacity in a similar amount of space. By increasing solar capacity and production, the new solar panels can increase the long-term value of a GAF Energy solar roof to homeowners. 

 “Solaria panels are an exciting upgrade to our roof-integrated solar offering. These are top-of-the-line solar panels that are not only more powerful, but are sleek, black-on-black to improve the aesthetics of an already beautiful design. These are a premium offering, and nobody else in the market can offer the combination of roof-integrated, high-efficiency solar like GAF Energy,” said Martin DeBono, president of GAF Energy. “By increasing the power and efficiency of the solar, we’re able to increase the value of our solar roof for our customers.” 

“Solaria’s goal has been to develop a no-compromise solar panel offering superior performance, aesthetics, and greater reliability to our customers,” said Suvi Sharma, CEO at Solaria Corporation. “We are pleased to offer that technology to power GAF Energy’s roof-integrated solar offering. This partnership brings two leaders together from the solar and roofing industry to transform passive roofs to solar roofs.”

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations. The GAF Energy solar system couples innovative, attractive, and affordable solar technology with fast, easy installation. Designed to provide a good-looking, low-profile alternative to typical rack-mounted solar panels — which are typically drilled through the roof’s shingles — GAF Energy solar integrates directly with the roofing system and is part of the primary water-shedding layer. The new super high-efficiency solar panels optimize power output and maximize aesthetic appeal, combined with robust flashing and a sleek black perimeter shield to further reduce the risk of leaks and avoid animal intrusion. 

Homeowners interested in how to save money with a new solar roof can find out more at: https://www.gaf.energy/homeowners/

Roofing contractors interested in learning more about becoming a GAF Energy partner can find out more at: https://www.gaf.energy/roofers/

For more information, visit www.gaf.energy

GAF Energy Announces Head of Research and Development

GAF Energy, a Standard Industries company focused on transforming solar roofing, announced that Gabriela Bunea has joined the company as Head of Research and Development. In her new role based in the Bay Area, Dr. Bunea will lead development and innovation of solar technology at GAF Energy.

“Gabi is a world class leader in solar technology, and we are thrilled for her to direct our R&D efforts at GAF Energy,” said David Winter, co-CEO of Standard Industries. “Her technical expertise and creative approach to energy-efficient solutions will be central in driving innovation and helping us achieve our mission to generate energy from every roof.”

Led by Martin DeBono, GAF Energy is driving the next frontier of integrated solar technology directly into rooftop materials. Given the scale of investment and GAF’s broad customer base, GAF Energy is in a prime position to accelerate the adoption of affordable residential rooftop solar, delivering high quality products at scale. With Dr. Bunea at the helm, GAF Energy’s research and development team will design the solar roof of the future.

“Gabi has a proven track record in the solar industry, and she brings unparalleled technical expertise to GAF Energy,” added David Millstone, co-CEO of Standard Industries. “Combining our strategic focus and the scale of our roofing businesses with Gabi’s innovative leadership will pioneer new and affordable solar solutions for our customers around the world.”

Dr. Bunea brings 20 years of extensive technical experience and leadership in the solar and microelectronics industries to GAF Energy, most recently as Vice President of Research, Development and Deployment at SunPower Corporation. Prior to that, she held multiple roles managing Module Research, Development, Deployment and Product Design at SunPower, and previously worked as a Member of the Technical Staff in the Microelectronics Division at Lucent Technology. She holds a Ph.D. in Physics from Boston University and is an active member in IEEE Women in Engineering.

For more information, visit www.gaf.energy.

Standard Industries Launches GAF Energy to Focus on Rooftop Solar Industry

Standard Industries announced the launch of GAF Energy, a new company that aims to revolutionize the adoption of rooftop solar for everyday consumers.Working in partnership with GAF, a Standard Industries company and the largest roofing and waterproofing manufacturer in North America, GAF Energy will drive scalable adoption of integrated and affordable rooftop solar solutions across GAF’s established distribution network. Customers will benefit from a streamlined, turnkey approach to going solar when selecting GAF Energy, from planning and financing, to installation and permitting with utilities.

“As the largest global player in roofing and waterproofing, we will reshape the way clean solar energy becomes a reality for everyone,” said David Millstone, co-CEO of Standard Industries. “We believe that roofing is real estate and we see a future with energy from every roof. GAF Energy’s offerings will empower people to put their roofs to work with technology that is attractive, accessible and affordable.”

GAF Energy empowers roofing contractors across the United States with a comprehensive and economical approach to solar installations, bypassing the high-cost of customer acquisition most pure solar technology companies face today. With dedicated support teams and training for project management, design, permitting and installation of GAF Energy’s integrated solar roofs, local and regional contractors can effectively grow their businesses while meeting demand for more clean and sustainable sources of energy.

“We are best positioned to accelerate the growth of residential solar with over a century of waterproofing experience and the largest network of roofing distributors and contractors in the world.  Our team is in the kitchen with the homeowner at the moment a new roof is required: the most perfect time to provide the opportunity to go green. We couldn’t be more excited to have Martin DeBono and a world class team lead the evolution of rooftop solar for years to come,” said David Winter, co-CEO of Standard Industries.

“GAF Energy capitalizes on the historic challenges facing the rooftop solar industry — acquisition and installation costs — and turns them into demonstrable strengths, making it easy for customers to say ‘yes’ to solar rooftops,” said Martin DeBono, President of GAF Energy. “Our product is smart, integrated and economical, and we hope it will mark a fundamental shift in rooftop solar adoption around the world.”

With offices in the San Francisco Bay Area and New York Metro Area, GAF Energy is building a world-class team to generate Energy From Every Roof. Learn more about some of the new opportunities at GAF Energy by visiting our careers page, and join us in forging the future of rooftop solar.

For more information, visit www.gaf.energy, www.standardindustries.com and www.gaf.com.