Firestone Building Products Aids Official Carbon Partnership Between Dow and the IOC

Marking the first carbon mitigation project in North America under the Official Carbon Partnership between Dow and the International Olympic Committee (IOC), Dow announced its collaboration with Firestone Building Products, a subsidiary of Bridgestone and a manufacturer of commercial building performance solutions. The collaboration is supporting the creation of an energy modeling tool to accurately describe reductions in cost, energy and greenhouse gas (GHG) emissions of commercial structures that use innovative polyurethane roofing insulation from Firestone Building Products. This insulation, developed by Firestone and enabled by Dow’s polyurethane raw materials, addresses low-temperature thermal drift without compromising the other performance metrics. 

“With cities growing at a rapid pace, it is paramount that we as an industry evaluate and implement innovative new materials to accelerate the adoption of solutions that mitigate greenhouse gas emissions in the infrastructure market segment,” said Dr. Nicoletta Piccolrovazzi, circular economy market director for Dow and global technology & sustainability director for Dow Olympic & Sports Solutions. “Firestone Building Products shares our vision, and enabled by the Dow-IOC Official Carbon Partnership, we’ve embarked on a mission that will empower architects, contractors and building owners to better identify energy saving solutions and improve decision-making, doing their part to create a low-carbon legacy.”

The new energy modeling tool – to be available on Firestone’s website in 2020 – is being developed by Oak Ridge National Laboratory (ORNL) with funding support from Dow. With this new tool, commercial architects, property owners, roofing consultants and construction companies can scenario-test the potential long-term reductions in whole-building energy use and the associated GHG emissions resulting from installation of the ISOGARD newly-formulated Firestone polyurethane foam roofing insulation. Use-phase building energy consumption is compared within the modeling tool to alternative roofing technologies, allowing for informed selection of material and amount of insulation. This ability to compare performance will be particularly valuable for cold climate zones of the United States and Canada, where temperatures drop below 40 degrees Fahrenheit and older polyurethane foam formulations experience a drop in their insulation performance. 

“Partnering with Dow and working with ORNL to create a modeling tool will help to validate, quantify and reinforce Firestone’s commitment to sustainable building solutions,” said Taylor Cole, president, Firestone Building Products. “Sharing the tool on our website for everyone to use is just another way we’re working with industry partners to not only provide attainable solutions for our customers, but to also work together to do our part in reducing carbon emissions.” 

The new whole-building energy modeling tool will be used to further promote and advance the adoption of Firestone’s ISOGARD roofing insulation, enabled by Dow polyurethane raw materials. ISOGARD foam is formulated to retain more of its R-value (insulating value) at temperatures below 40 degrees Fahrenheit compared to existing polyurethane foams. This formulation is designed to create tighter building envelopes and improve building energy efficiency, without changing the installation qualities—such as thickness, compressive strength, weight, and dimensional stability—of the roofing boards. The formulation is estimated to increase the R-value of the roofing material from 5.5 to 6.3 per inch when tested at 40 degrees Fahrenheit and lower. For commercial construction trade professionals, this translates to improved energy savings and can contribute to obtaining Leadership in Energy and Environmental Design (LEED) certification.

This agreement is the second of several anticipated joint efforts that will result from the Collaborative Blueprint for unlocking carbon reductions announced last year by Dow. The first agreement was signed in April with PETRONAS Chemicals Glycols. The Blueprint underpins the Dow-IOC Official Carbon Partnership, initiated in 2017 to balance the operational carbon footprint of the IOC, and encourages organizations outside the Olympic movement to adopt programs for reducing carbon emissions while catalyzing change across value chains.  

For more information on Dow’s sustainability programs and the Dow-IOC Carbon Partnership, visit www.dow.com/en-us/sports/sustainability. For more information about Firestone Building Products, visit http://firestonebpco.com/.

New EPDM Membrane Designed to Reduce Installation Time and Effort

Firestone Building Products Company LLC(FSBP) introduces FullForce EPDM, the next evolution of Secure Bond systems. According to the manufacturer, FullForce EPDM can be installed more than four times faster than standard adhered EPDM and in temperatures as low as 20 degrees Fahrenheit, allowing contractors to complete more jobs throughout the entire roofing season.

FullForce is the industry’s only EPDM membrane fully coated from seam to seam with Firestone’s factory-applied Secure Bond pressure-sensitive adhesive. With no seam tape, FullForce can be installed more quickly than traditional EPDM, offering valuable time savings for contractors and allowing roofers to get more projects done in a year. Additionally, the solution is ideal for occupied buildings and building owners, as it contains zero volatile organic compounds (VOCs).

“FSBP is committed to providing contractors with innovative solutions that make their lives easier while delivering on the long-term reliability they expect from the Firestone brand,” said Taylor Cole, president, FSBP. “FullForce EPDM exemplifies this commitment by empowering contractors to optimize their operations, which results in the opportunity for more revenue in a season.”

Hoekstra Roofing Company, based in Kalamazoo, Michigan, was one of the first contractors to experience the time and labor savings of FullForce EPDM during a third-party time study conducted on one of its recent projects, Green Bay Packaging Inc. According to the study, Hoekstra Roofing’s four-person crew was able to install a 10-foot by 100-foot FullForce EPDM self-adhering membrane in just under 8 minutes versus nearly 36 minutes to install a traditional EPDM membrane of the same size.

“We have been in the roofing business for more than 100 years and have consistently used Firestone solutions for more than three decades,” said Steve Hoekstra, president, Hoekstra Roofing Company. “When the opportunity came along to test FullForce EPDM, we could not wait to explore the solution’s features for ourselves. Our whole team was immediately impressed by the installation speed and efficiency of this solution, as well as how easy it was to handle the product.”

Hoekstra is among the many contractors identifying ways to complete roofing projects more efficiently, in the face of increased industry labor shortages. “In addition to installing more quickly than traditional EPDM, we also anticipate a lower likelihood of re-work due to FullForce featuring factory applied adhesive, which allows consistency of application at the product’s seams,” Hoekstra said. “These benefits mean we are able to lay more squares in a day, allowing us to complete more projects in a season and take on new business we couldn’t take on before.”

For more information, visit www.firestonebpco.com.

FullForce EPDM, EPDM SA, Fully Adhered EPDM

Firestone Acquires Silicone Roofing Systems Provider

Firestone Building Products Company LLC has announced its acquisition of Gaco Western, a provider of silicone roofing systems, waterproofing systems and spray foam insulation. The deal, which includes all assets and operations held by Gaco, closed April 3, after a definitive agreement was signed and announced earlier this year.

The acquisition allows Firestone to introduce even more options to customers with Gaco’s silicone and acrylic liquid coatings. The enhanced portfolio creates alternative solutions when full roof tear-offs and rebuilds are not feasible, and it presents contractors with products requiring less labor-intensive installation.

“Combining the best of two brands, Firestone and Gaco, represents an opportunity for growth and long-term value as we aim to create new levels of service and innovation in our industries,” says Tim Dunn, president of Firestone Building Products, Bridgestone Americas Inc. “Operations will conduct business as usual across all teams as we begin bringing our portfolios, employees, best practices and distribution platforms together to continue serving as a total solutions provider for our collective customers.”

In addition to expanding Firestone’s roofing product portfolio with silicone polyurethanes, epoxies and acrylic liquid coatings, the deal offers new positions in commercial and residential sectors with decking and waterproofing products that protect pedestrian surfaces, concrete, metal and plywood, and open- and closed-cell foam products which protect and insulate buildings.

Gaco products will continue to be sold under the Gaco brand and will continue to be made at a state-of-the-art manufacturing, research and development facility in Waukesha, Wis.

Financial details of the transaction are not being disclosed.

OMG Roofing Products Demonstrates Induction Welding System

OMG Roofing Products demonstrated its new RhinoBond Foil Tool, an induction welding system for securing single-ply commercial roofing membranes, at the BAU show in Munich.

OMG’s RhinoBond Foil Tool is specifically designed for use over foil face PIR insulation. The welding tool includes plate sensor technology to help users locate RhinoBond Plates installed under the roofing membrane, and assists with tool alignment for optimum bonding. A tone and a visual indicator light lets operators know when the weld cycle is complete.

The RhinoBond System is induction based technology used for installing commercial roofing systems. To date, more than 170 million m2 of commercial roofing membranes have been installed around the globe with RhinoBond, including more than 125 projects in Europe accounting for more than 3,200,000 m2.

The company was also looking for new distribution partners in targeted geographies throughout Europe during the show.

“As more roofing contractors have seen the labor savings and roof performance benefits that the RhinoBond System can offer, we have had tremendous growth,” says Lennard Spirig, Europe market manager. ”With updated technology and expanded distribution, we expect acceptance of the RhinoBond System across the region.”

RhinoBond is a method for installing thermoplastic and soon will be available for certain clean EPDM membrane. The system consists of a stand-up induction welding tool and magnetic cooling clamps. Contractors install roofing insulation using fasteners and specially coated plates designed specifically for the type of membrane being installed – PVC, TPO or Clean EPDM. Each plate is then bonded to the roof membrane installed over the top with the RhinoBond plate welding tool. The result is a roofing system that can provide enhanced wind performance with fewer fasteners, fewer membrane seams and zero penetrations of the new membrane.

Currently the RhinoBond System conforms with CE requirements and is approved for use in Europe by many roof system providers, including Bauder, Carlisle/Hertalan, Danosa, Fatra, FDT, Firestone, GAF, IcoPal, IKO, Renolit, Sika, Siplast, and Soprema/Flag.

Headquartered in Agawam, Mass., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, roof repair tape as well as productivity tools such as RhinoBond. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance. For additional information, please contact OMG Roofing Products at (413)789-0252 or visit the website.

OMG RhinoBond Projects Are Being Completed Across Europe

OMG Roofing’s RhinoBond System has left marks across Europe with more than 125 completed projects and more in the pipeline. Collectively, these projects represent more than 300,000 square meters (3.2 million square feet) of single-ply roofing.

“In last two years, the RhinoBond System has started to take off across Europe, as more roofing contractors have seen the roof performance benefits that the system can offer,” states Web Shaffer, vice president of marketing for OMG Roofing Products. “We have completed projects across Europe and we are expanding to new countries in the region, most recently, into South East Europe.”

RhinoBond is a method for installing thermoplastic and now also clean EPDM membrane. The system consists of a stand-up induction welding tool and magnetic cooling clamps. Contractors install roofing insulation using fasteners and specially coated plates designed specifically for the type of membrane being installed – PVC, TPO or Clean EPDM. Each plate is then bonded to the roof membrane installed over the top with the RhinoBond plate welding tool. The result is a roofing system that can provide wind performance with fewer fasteners, fewer membrane seams and zero penetrations of the new membrane.

The RhinoBond System is approved for use in Europe by many roof system providers, including Bauder, Carlisle/Hertalan, Danosa, Fatra, FDT, Firestone, GAF, IcoPal, IKO, Renolit, Sika, Siplast, and Soprema/Flag.

Headquartered in Agawam, Mass., OMG Roofing Products is a supplier of commercial roofing products including specialty fasteners, insulation adhesives, roof drains, pipe supports, emergency roof repair tape as well as productivity tools such as RhinoBond. The company’s focus is delivering products and services that improve contractor productivity and enhance roof system performance. For additional information, please contact OMG Roofing Products at (413)789-0252 or visit the OMG Roofing website.

Firestone Releases Sustainability Report

Firestone Building Products Company LLC has released the “2015 Global Sustainability Report” detailing the company’s progress in achieving its environmental goals and fulfilling its commitment to contributing to an environmentally sustainable society. The report, which provides an overview of the company’s environmental performance measured using criteria set forth by the Global Reporting Initiative (GRI), demonstrates how Firestone is using metrics to drive performance across its business. 
 
Firestone had a number of accomplishments that are outlined in the 2015 report. By focusing its efforts on three key areas: people, process and products, Firestone:

     

  • Launched two new products with near zero Volatile Organic Compounds (VOCs), making it safer for contractors, building occupants and the environment
  • Increased the number of voluntary reporting indicators from 10 to 37 for greater transparency in reporting
  • Decreased wastewater discharge by 23 percent between 2014 and 2015

 
“Firestone has a long-standing commitment to driving the type of innovation that will enable our products to meet global standards throughout their lifecycle – from production to performance,” says Tim Dunn, president, Firestone Building Products. “It is through the dedication and hard work of our employees worldwide that we are able to make environmental improvements in our products and processes, and demonstrate leadership in our industry.
 
Firestone is adhering to the GRI G4 reporting standard to ensure comprehensive sustainability reporting. The company expects certification to the G4 standard later this year.
 
As part of Bridgestone Americas, Firestone is committed to being a good corporate citizen globally, nationally and especially in the communities where it has manufacturing facilities, sales facilities and offices. Bridgestone Americas’ parent company, Bridgestone Corp., was recently named to the Dow Jones Sustainability World Index for the first time, and the Dow Jones Sustainability Asia Pacific Index for the seventh consecutive year. Firestone’s corporate citizenship commitments extend beyond sustainability. In 2015, Firestone employees gave their time and talents in plant and headquarters communities to organizations that support education, the arts, health and wellness, and work to improve peoples’ lives.
 
To learn more about Firestone Building Products, or to download a copy of the 2015 Firestone Building Products Global Sustainability Report, visit firestonebpco.com.

Firestone Building Products Celebrates 35 Years of Its EPDM Roofing System

Firestone Building Products Co. LLC, a manufacturer and supplier of a comprehensive “Roots to Rooftops” product portfolio, is celebrating the 35th anniversary of its trademark ethylene propylene diene monomer, RubberGard EPDM roofing system, which has helped cement its commercial roofing reputation for trust and confidence.

Firestone Building Products began its journey to become a global leader in the commercial roofing industry in 1980 with the installation of its first warranted EPDM roof in the small town of West Bend, Wis.

“At the beginning, none of us really knew the life expectancy of the EPDM roof,” says Clay Van Gomple, president of Spec Products, a sales representative for Firestone Building Products. “The Firestone Building Products professionals were very positive they had the formulation.”

Today, Firestone Building Products is internationally known to set the standard for quality rubber products, innovation and leadership. Its manufacturing plant opened in Prescott, Ark., in 1983 and has increased capacity to become the largest EPDM manufacturing facility in the world. Since 1980, approximately 6.5 billion square feet of Firestone Building Products RubberGard EPDM have been installed globally.

Throughout the years, Firestone Building Products has grown from one to 15 plants and expanded into multiple product lines, including EPDM rubber membranes, thermoplastic membranes, modified bitumen and polyisocyanurate insulation.

“Innovating new commercial building performance solutions is top of mind at Firestone Building Products because we understand and always consider the unique challenges of our contractors, architects and building owners,” says Tim Dunn, president of Firestone Building Products. “This 35th anniversary milestone demonstrates our commitment to those key stakeholders. Their trust is the reason we can confidently promise that, ‘Nobody Covers You Better.'”

The original EPDM formulation has held strong for more than three decades and still holds strong today. Firestone Building Products has built on that foundation of reliability, evolving its application to meet the needs of building owners, contractors and architects.

In 2015, Firestone Building Products introduced its revolutionary Secure Bond Technology, the next generation in fully adhered roof system application. Secure Bond Technology ensures adhesion coverage across the entire roofing membrane, establishing one of the most powerful bonds possible. RubberGard EPDM SA with Secure Bond Technology is the only EPDM SA available on the market today.

Self-adhered Underlayment Reduces Installation Time and Costs

Firestone Building Products Co. introduced its CLAD-GARD SA-FR with CoreGard Technology.

Firestone Building Products Co. introduced its CLAD-GARD SA-FR with CoreGard Technology.

Firestone Building Products Co. LLC, a manufacturer and supplier of a comprehensive “Roots to Rooftops” product portfolio, introduced its CLAD-GARD SA-FR with CoreGard Technology. The product is a self-adhered, waterproof, UL Class A underlayment and allows for substantial labor and materials savings. It has been strategically engineered to not only protect metal roofing systems from fire, but streamline the installation process.

UL Class A metal roofs protect rooftops, buildings and occupants from the spread of fire, which is key to safeguarding surrounding structures and communities. By offering the fire protection of UL Class A roofing materials in an underlayment, CoreGard Technology reduces installation time, labor costs and the overall number of materials for commercial roofing projects.

To achieve the same fire standard without CLAD-GARD SA-FR with CoreGard Technology, contractors would need to install a separate product, entirely, for their metal roofing systems. Up to six layers of total materials and installation stages would be necessary to accomplish this feat, which is accomplished in just four layers using CLAD-GARD SA-FR underlayment on a metal roofing system.

CLAD-GARD SA-FR with CoreGard Technology is safer, overall, for installers due to its skid-resistant top film. It is also ASTM 1970 approved and self-seals around nails or metal roofing fasteners. In addition, it provides a 120-day exposure. Primer is not required in temperatures of 40 F or higher, making the process a quick and easy one.

CLAD-GARD SA-FR with CoreGard Technology is covered by the Firestone Building Products Platinum Warranty for up to 30 years.

Corrugated Metal Applied in Unusual Ways Brings a 1918 Building into the 21st Century, and a TPO Roof Protects Its Icon Status

Dorchester is Boston’s largest neighborhood and one of its most diverse. In July 2013, the Four Corners commuter rail station opened in the Mount Bowdoin section of the neighborhood, setting in motion plans to bring more transit-oriented buildings to Dorchester. Among the first projects to meet this goal is the AB&W Building, a mixed-use facility located about one block from the Four Corners station.

Originally built in 1918 as a car dealership that sold Model T’s, the AB&W Building has become a neighborhood icon.

Originally built in 1918 as a car dealership that sold Model T’s, the AB&W Building has become a neighborhood icon.

Originally built in 1918 as a car dealership that sold Model T’s, the building has become a neighborhood icon. Therefore, even though the goal was to create an active center that connected tenants and others with the new commuter station, Project Architect P. Nicholas Elton, AIA, a partner in Elton + Hampton Architects, Roxbury, Mass., still desired to connect the new development to its surroundings as much as possible. “The intention was to create a development that was a little denser than the rest of the neighborhood but still respected and tried to be a little like the neighborhood,” he says.

To achieve this, the decision was made to maintain the front façade of the original building and integrate it with all new construction. Elton used specific building materials to pay homage to the surrounding area. For example, a yellowish brick on the front of the new second and third stories of the AB&W Building mimics the brick used on the 1930s-era building across the street. The addition of fiber-cement and corrugated-metal siding breaks up the enlarged AB&W Building’s scale so it better fits in its location.

Elton, who is a fan of corrugated metal, decided also to have some fun with the material, flexing it in unusual ways for overhangs above windows and doors. “When you start using materials that you are using on the walls on the roof, then you get to play a little game,” he says. “The material will come down a wall and wrap into the roof; there are a lot of materials you can’t do that with but you can when you use corrugated.”

It took a team of three metal fabricators from Lancaster Enterprises Inc., a family roofing business in Dedham, Mass., to carefully curve and flex the corrugated metal to meet Elton’s specifications. Meanwhile eight to 10 of the metal fabricators’ colleagues were installing a watertight TPO membrane on the AB&W Building’s six newly constructed roofs.

The 32,096-square-foot AB&W Building features 24 affordable-housing units, primarily rentals with a few coop ownership opportunities, and 3,300 square feet of ground-floor retail space.

The 32,096-square-foot AB&W Building features 24 affordable-housing units, primarily rentals with a few coop ownership opportunities, and 3,300 square feet of ground-floor retail space.

OLD BECOMES NEW

Elton + Hampton Architects concentrates its work on what the firm’s partners—Elton and Bruce M. Hampton, AIA—refer to as socially relevant projects. The firm almost exclusively works with non-profit organizations on affordable housing and housing for special populations, as well as community-resource buildings.

The 32,096-square-foot AB&W Building features 24 affordable-housing units, primarily rentals with a few coop ownership opportunities, and 3,300 square feet of ground-floor retail space. One retail space is an art gallery and there currently are conversations to merge the other two retail locations for a restaurant specializing in Caribbean cuisine.

PHOTOS: Grieg Cranna

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