RCMA Hosts Third Biennial Conference

The Washington, D.C.-based Roof Coatings Manufacturers Association (RCMA) hosted its third biennial International Roof Coatings Conference (IRCC) at the Sonesta Hotel in Philadelphia, July 18-21, 2016. In partnership with 11 industry organizations, the conference offered educational news and updates to a variety of professionals involved in the roofing and building sciences industries.

 International Roof Coatings Conference attendees volunteered to apply reflective roof coatings to 18 row homes in north Philadelphia.

International Roof Coatings Conference attendees volunteered to apply reflective roof coatings to 18 row homes in north Philadelphia.

This year’s IRCC was attended by more than 170 industry representatives, resulting in more than 40 percent growth in attendance compared to 2014. Speakers delivered presentations about industry developments, emerging technologies, sustainability and economics. Speakers also shared research papers with meeting attendees and participated in dialogues about the future of the roof coatings industry. The IRCC concluded with a joint keynote presentation about industry innovation by Robért Hinojosa, president of Raleigh, N.C.-based RCI Inc., and Paul Bromfield, chief marketing officer of GAF, Parsippany, N.J.

Prior to the conference, RCMA members volunteered in a roof coatings activity with the Energy Coordinating Agency (ECA), Philadelphia. Volunteers worked directly with ECA staff to apply reflective roof coatings on 18 row homes on the 1200 block of West Seltzer Street in north Philadelphia. The application of reflective roof coatings is just one part of ECA’s EnergyFit Philly program, which aims to preserve affordable housing in Philadelphia by repairing and providing deep-energy retrofits to low-income homes in extremely poor condition. RCMA members GAF; Arkema Inc., King of Prussia, Pa.; Acrymax Technologies Inc., Media, Pa.; and Palmer Asphalt Co., Bayonne, N.J., donated roof coat- ing products for use in the project. City Council President Darrell Clarke and Director of the Philadelphia Office of Sustainability Christine Knapp joined the RCMA/ECA event to thank volunteers for their contributions to the success of the EnergyFit Philly program.

During the conference, John Ferraro, RCMA executive director, debuted RCMA’s Emerging Leader Award. The inaugural Emerging Leader Award is presented to an RCMA member who has made strides toward becoming a leader in the roof coatings industry and who serves as a role model for his or her industry peers. Benjamin Borns of Cleveland-based Sherwin-Williams was the award re- cipient. Borns currently serves as RCMA treasurer, is a member of the RCMA board of directors, co-chair of the RCMA Sustainability Task Force and spoke at this year’s IRCC. Following the award presentation, RCMA hosted an emerging leader’s reception, welcoming conference attend- ees under 35 years of age and/or with less than three years’ experience in the roof coatings industry.

John Ferraro (left), Roof Coatings Manufacturers Association executive director, awards Benjamin Borns of Sherwin-Williams the inaugural Emerging Leader Award.

John Ferraro (left), Roof Coatings Manufacturers Association executive director, awards Benjamin Borns of Sherwin-Williams the inaugural Emerging Leader Award.

Following the conclusion of the IRCC, RCMA launched its Summer Membership Meeting program to update attendees about the status of RCMA’s projects and activities. Groups that provided updates included the RCMA Technical Affairs Committee, RCMA Reflective Roof Coating Institute and RCMA Government Affairs Committee. An in-person board of directors meeting immediately followed the presentations.

RCMA will continue to host the IRCC biennially; the next conference will take place in 2018. Learn more about RCMA activities, programs and initiatives.

RCMA Members Apply Roof Coatings for ECA EnergyFit Program

Twenty-three members of the Roof Coatings Manufacturers Association (RCMA) volunteered to apply reflective cool roof coatings on 18 low-income row homes on the 1200 block of West Seltzer Street in North Philadelphia to support the Energy Coordinating Agency’s (ECA) EnergyFit Philly program.

Under a hot sun and high humidity, volunteers climbed up 32 foot ladders to apply reflective cool roof coatings under the guidance and support of ECA’s staff and contractors. Working on houses on both sides of the street, every roof received the first coating in about three hours.

Cooling down with iced water, volunteers listened to remarks by City Council President, Darrell Clarke – who thanked each volunteer personally – while acknowledging the good work by ECA and noting how energy conservation helps residents save money. The Director of Sustainability, Christine Knapp, drew attention to our prolonged heat wave and focused on the value of cool roof coatings to reduce air conditioning use. Finally, Darlene Pope, “the city’s best block captain,” gave the final remarks of the day. Gracious and thankful, and an advocate for clean energy, Darlene thanked the volunteers from RCMA for helping to make this day possible.

ECA’s EnergyFit Philly program preserves affordable housing by repairing, and providing energy retrofits to low income homes in poor condition. It is an innovative approach to the prevention of homelessness by preserving and stabilizing affordable housing that is currently ineligible for energy conservation programs due to roof leaks and other home repair needs. Applying roof coatings on these homes reduces the cooling load and extends the service life of the roofs.

Roof coatings are designed for protecting and extending the service life of roof assemblies for new construction and more commonly, existing roof coverings. Reflective roof coatings extend the life of the roof by reducing heat transfer into the building, decreasing thermal shock, and helping to mitigate leaks.

Roof coatings reflect visible light as well as infrared and ultraviolet radiation, causing roof surface temperature to drop by up to 55°F and decreasing the amount of heat transferred into a building on hot days. Lower roof temperatures in turn help to reduce cooling costs for buildings with air conditioning units and reduce interior temperatures and relative humidity in buildings with or without cooling units. A building owner can experience an energy savings of up to 15% after using a reflective roof coating, according to information from the U.S. EPA ENERGY STAR Program. When reflective roof coatings are used on a significant portion of a city’s roofs, they will also reduce the urban heat island effect, essentially cooling the entire city.

Several RCMA roof coatings manufacturer and supplier members have donated their products for use in this project, or volunteered their time to apply coatings to a block of low income row homes on West Seltzer Street. The RCMA is partnering with ECA on this project as part of its biennial industry conference, the International Roof Coatings Conference.