Atlas Roofing Announces Schedule for 2018 Roadshow and Truck Giveaway

Atlas Roofing announces the launch of its 2018 Asphalt Life Roadshow season, which kicked off January 17 in Omaha, Nebraska, and travels to nine major cities across the country, along with 15 mini events in targeted markets.

Highlights of this year’s Roadshow, themed “All Roads Lead To Atlas,” include the company’s newest product innovation — shingles built with HP42” Technology. Atlas invites roofing professionls to come to the show and learn how HP42” Technology saves contractors time and money, and makes installation more efficient. In addition, attendees can learn about the difference Atlas shingles featuring Scotchgard™ Protector can make for a company’s close rate, margins, and differentiation in the market.

“We’re excited to meet new contractors and show them how they can outshine their competition and close more sales with our great products and marketing partnerships,” said Stan Bastek, Director of Marketing and Sales Development for Atlas Roofing. “Come on out and experience one of our Roadshows for yourself!”

Roadshow events also feature these breakout sessions:

  • GreenSky Financing
  • Handling Nature’s Worst — Hail/Wind
  • Boost Your Website and Social Media Presence

At each event, Atlas is giving away more than $5,000 worth of prizes, including Yeti coolers, nail guns, Costa sunglasses, HD action cameras, Apple watches and Duckett rod and reel combos.

To top it off, Atlas Roofing is hosting a yearlong contest with a 1951 Chevrolet 3100 pickup truck as the grand prize. This classic beauty is painted in factory Swift Red and features a five-window cab, whitewall tires with a side-mount spare, all of the optional chrome and stainless trim, and a solid steel frame — and its fully rebuilt engine purrs like new.

The contest, which is open exclusively to Atlas Pro Plus contractors, begins February 6 at the International Roofing Expo (IRE) in New Orleans and continues throughout 2018. To qualify for a chance to win the truck, Atlas Pro Plus contractors will earn points through a variety of ways including utilizing the tools available through the Atlas Pro Plus control panel and installing Atlas Signature Select Roofing Systems. As part of the promotion, 10 contractors will receive an all-expenses paid trip to the 2019 IRE in Nashville, where one lucky winner will drive off in style in the Asphalt Life truck.

Confirmed cities for the 2018 Asphalt Life Roadshow are:

  • Omaha, Nebraska
  • Dallas, Texas
  • Milwaukee, Wisconsin
  • New York, New York
  • Denver, Colorado
  • Kansas City, Missouri
  • Charlotte, North Carolina
  • Memphis, Tennessee
  • Orlando, Florida

Dates and additional cities will be announced soon.

For more information, visit AtlasRoofing.com/Roadshow and AtlasRoofing.com/Pro.

 

Atlas Roofing Launches New Blog

Atlas Roofing has announced the launch of its new blog, “Asphalt Life,” a showcase for information of interest to roofing contractors and the customers they serve.

The site goes live on Tuesday, Jan. 17.

“Our goal is to provide content that touches on topics a contractor might encounter during day-to-day business operations, as well as articles that are interesting to read,” says Stan Bastek, director of Marketing and Sales Development/Shingles and Underlayment Division. “’Asphalt Life’ is dedicated to all aspects of the roofing lifestyle, from workdays to weekends.”

Helping contractors build a successful business is a component of “Asphalt Life”. Articles cover topics such as the Scotchgard Protector sales training program and updated OSHA reporting requirements and offer tips that can help roofing contractors manage the ebbs and flows of business, outperform the competition and strengthen customer relationships. Other casual and entertaining reading includes the best place to see minor league baseball games; how one roofing firm participated in a Habitat for Humanity blitz build; and all the happenings at the Atlas Roadshows and events occurring across the country. “Asphalt Life” contains plenty of information for owners as well, such as tips for picking a roofing contractor and preparing your fireplace for the winter season.

“’Asphalt Life’ speaks to what roofers need for work as well as activities they enjoy off the clock,” says Corey Thrush, co-owner with his father of Thrush and Son Complete Home Improvement in Brookville, Ohio. “I urge my fellow contractors to check out the site. It’s full of articles that we can use in our businesses. I especially liked the piece about how to find the best nail gun.”

“’Asphalt Life’ also is a resource we can share with potential clients and on our social media. Sharing helps us get our name out and keeps people coming back for more information.”

“Asphalt Life” can be viewed on desktop and laptop computers as well as tablets and mobile phones. Readers are encouraged to comment on the articles as well as share via Facebook, Twitter, Google+ and Pinterest.

“We’re excited about ‘Asphalt Life’,” Bastek says, “and look forward to sharing a range of content with our contractors and the general public. This is also the first time our readers will have the chance to comment and we are eager to hear their feedback.”