Architectural Shingle Line Features 3M Smog-Reducing Granules

Malarkey Highlander NEX Malarkey Roofing Products, in collaboration with 3M, announces the inclusion of 3M Smog-reducing granules to the Highlander NEX laminated architectural roofing shingle line.

“The Highlander NEX roofing shingle is one of our most innovative and advanced products. Throughout our history, we’ve sought to produce quality roofing products specialized to perform in specific environments. Highlander NEX delivers without being unnecessarily overbuilt,” said Jim Fagan, Chief Executive Officer and President of Malarkey Roofing Products.

According to the company, Highlander NEX is already made with the innovative NEX polymer modified asphalt (previously referred to as Nexgen) and solar reflective granules. With the inclusion of 3M Smog-reducing granules, Highlander NEX is the most sustainably manufactured asphalt roofing shingle in the industry, the company states.

“Sustainability is at the core of our product design,” said Fagan. “We strive to include innovative technologies that improve our environment in all aspects of our operations. Granules that help transform smog gases from the air are certainly in line with that mission.”

Recently launched by the 3M Industrial Mineral Products Division, 3M Smog-reducing Granules help to remove smog pollution (nitrogen oxides or NOx) using roofing shingles. Integrated throughout a shingle’s surface, 3M’s roofing granules are designed with a specialized photocatalytic coating applied to the base mineral. The specialized coating on the granule is activated by the sun’s UV rays, while blending inconspicuously into various shingle color combinations.

As shown in the video, when sunlight hits the shingles containing the smog-reducing granules, radicals are generated and transform nitrogen oxide gases into water-soluble ions improving air quality. This smart solution for pollution mitigation can help communities contribute toward their NOx emission reduction efforts.

The Highlander NEX shingle additionally features Cool roofing granules by 3M. These granules reflect solar rays to cool the roof and home, and can help reduce energy costs. Highlander NEX introductory color offerings will include Weathered Wood, Natural Wood, Heather, Silverwood and Sienna Blend.

For more information, visit www.malarkeyroofing.com.

3M, Atlas Roofing and Mike Holmes Collaborate to Protect the Curb Appeal of Homes

Black streaks caused by algae have been hiding in plain sight on roofs for years. Professional contractor and TV host Mike Holmes is known for insisting on nothing less than the best product for the job and helping homeowners understand what it takes to make it right the first time. Together, 3M, Mike Holmes and his team plan to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard Protector a HOLMES Approved Product. Atlas Roofing will leverage its relationship with its roofing contractors, including those trained as Scotchgard Protector Shingle Sales Specialists, to help them effectively bring this message to homeowners through a powerful set of marketing tools.

“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” said Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”

This fall, The Holmes Group will partner with two Atlas PRO Plus contractors to transform homes in need of a curb appeal facelift. The teams, led by Mike Holmes Jr. and Sherry Holmes, will work together to make over two homes with Atlas Pinnacle Pristine Shingles with Scotchgard Protector. The Holmes siblings will undoubtedly strike up some friendly competition vying for the best transformation story. Viewers can tune in to the online micro-series later this fall.

“I am excited about this collaboration! I love tackling projects around homes that improve the curb appeal and this is a great fit for our ‘Holmes Approved’ family,” said Sherry Holmes, contractor, TV host and DIYer. Mike Holmes Jr. added, “my dad always says start from the outside in. If you’re taking care of your home that care should include the roof.”

“The Holmes name brings added value to the already highly respected Scotchgard brand,” said Stan Bastek, director of marketing and sales development for Atlas Roofing. “When the Holmes group endorses a brand, they are communicating to consumers that they see the same problem we do: how ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, MJ and Sherry to spread the word!”

Invented by 3M to combat black streaks on roofs caused by algae, copper-containing roofing granules have been proven successful on hundreds of thousands of homes across the country over the last two decades. Available as shingles with Scotchgard Protector, this long-term, proven solution provides homeowners a beautiful roof free from ugly black streaks.

“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises—a roof free of black streaks that retains its aesthetic appearance,” said Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across the shingle surface, and hip and ridge are all required for superior protection against algae.”

The Holmes Group recognizes that shingles with Scotchgard Protector provide a long-term solution to help prevent algae growth from taking hold. Based on incorporating the prescribed formula into the shingle, and then using third-party testing on each shingle run, that recognition now comes with inclusion on the “HOLMES Approved Product” list.

By addressing the No. 1 appearance-related problem reported to roofing contractors, shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the beauty of the home. This solution, coupled with 3M training to become a Scotchgard Protector Shingle Sales Specialist, gives contractors a real opportunity to connect and add value to the conversation with homeowners. As a recent survey of these participating contractors indicates, 80 percent realized an improvement in their close rates by as much as 10-20 percent.

Homeowners don’t have to accept the fate of a roof looking old before its time due to the black streaks of algae. 3M science, decades of research and more than one million installations have proven that shingles with Scotchgard Protector will protect your home and help keep it looking good for years to come.

For more information, visit 3M at www.3M.com/resistblackstreaks, The Holmes Group at makeitright.scotchgard.com or Atlas Roofing at www.atlasroofing.com/scotchgard.

 Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Mike Holmes, Sherry Holmes and Mike Holmes Jr.

Smog-Reducing Granules Harness the Power of the Sun to Improve Air Quality

The 3M Industrial Mineral Products Division recently launched 3M Smog-Reducing Granules to help remove smog pollution (nitrogen oxides or NOx) using roofing shingles. Integrated throughout a shingle’s surface, 3M’s roofing granules are designed with a specialized photocatalytic coating applied to the base mineral. The specialized coating on the granule is activated by the sun’s UV rays, while blending inconspicuously into various shingle color combinations. As sunlight hits the shingles containing the smog-reducing granules, radicals are generated and transform nitrogen oxide gases into water-soluble ions, improving air quality. According to the company, this smart solution for pollution mitigation can help communities contribute toward their NOx emission reduction efforts.

“3M is leading the way with roofing technology solutions for improving environmental impacts on human health and welfare,” said Frank Klink, senior laboratory manager, 3M. “The roofing granules are a first for residential asphalt shingles. The new 3M granules will help roofing manufacturers develop high quality, aesthetically-pleasing shingles that can turn any roof into an active smog reducing catalyst, essentially becoming smog’s worst enemy.”

To prove out the technology, 3M submitted granule and shingle samples to Lawrence Berkeley National Laboratory for evaluation. Performance testing occurred using challenge gasses in a reaction chamber. Downstream of the system, NOx concentrations were recorded in real time, prior to, during, and after UV illumination. According to the company, the testing validated the efficacy of 3M’s photocatalytic materials in reducing smog and contributing towards air purification.

For more information, visit www.3M.com.

Atlas Roofing Corporation Announces Partnership With HOVER

Atlas Roofing Corporation has announced a new partnership with HOVER, the platform that generates accurate, interactive 3D models of any property. Atlas Roofing’s shingle product lines will now be available within the HOVER platform, allowing its customer base even more flexibility when it comes to customer engagement and project estimation.

Atlas will integrate multiple roofing products, featuring Scotchgard Protector from 3M, into the HOVER platform. These products include: Atlas Pinnacle Pristine with the all-new Natural Expressions color palette, StormMaster Shake, StormMaster Slate, Legend Designer 3-tab shingles and GlassMaster Shingles.

“We are excited to have our product offering represented within the HOVER platform, providing our contractors with a powerful interface to grow their businesses and engage homeowners,” says Stan Bastek, Director of Marketing and Sales Development at Atlas Roofing.

“HOVER allows contractors to use their time more strategically by eliminating the guesswork of visualizing different product options on the 3D model of a customer’s actual home,” explains Spencer Warden, Director of Partnerships at HOVER.

In addition to the interactive 3D model, HOVER also provides contractors with all of the detailed exterior measurements needed for an accurate estimate. This means time that was previously spent hand-measuring exterior projects can now be used to focus on the project details and establish greater relationships with customers.

HOVER is available in the App Store and Google Play. Users can try out their first property for free.

For more information, visit AtlasRoofing.com.

Sales Training Program Is Offered for Scotchgard Protected Shingles

Neighborhoods nationwide are plagued by ugly black streaks caused by algae. Created in darkness and fueled by moisture, algae spores can form on one home and be blown to a neighbor’s roof by a stiff wind. The problem is that most building owners are none the wiser.

Building owners mistake algae for dirt, but algae is a living organism that spreads under certain conditions. With the assistance of a trained professional, building owners don’t have to live under a roof covered in algae. Contractors have a sales tool to help them win over customers; the 3M sales training program for Scotchgard Protector Sales Specialists.

Get With The Program

The 3M sales training program gives contractors the insight they need to sell roof shingles with Scotchgard Protector.

“Contractors are a building owner’s direct line to learning about roofing solutions for their home,” says Stan Bastek, director of marketing at Atlas Roofing. “Our contractors are always looking for a way to differentiate themselves, and we at Atlas are excited to help 3M launch this new program. The Scotchgard Protector Sales Specialist training program will provide our contractors with the selling tools they need to be successful while building their credibility with building owners.”

The program includes a series of four e-learning modules in which 3M’s experts explain the origins of black streaks in roofing, how algae thrive and the science behind copper ions, the basis of algae-resistance technology. Participants also learn how to identify the black streaks caused by algae and how they differ from other roofing issues.

A part of the program is the initial call with an Atlas sales manager and Atlas’ ongoing support for and communication with contractors.

The Scotchgard Protector Sales Specialist training program provides guidelines to best practices for customer communication and value-solution selling. Real-world scenarios help reinforce the training and give contractors the techniques they need to offer building owners a solution to the black streaks caused by algae.

Contractors On Board

Contractors find the program helpful for their sales calls.

“After sales training, I was ready to talk with building owners about how to solve their problem with black streaks caused by algae,” says Josh Thompson of Storm Doctors Inc. in Peachtree City, Ga.

Confidence in Atlas is a part of why roofing contractors are participating.

Roger Worley of Roger Worley Jr. Construction in Franklinville, N.J., says he’s “proud to be associated with national brands like Atlas and 3M. The partnership of these two companies to use Scotchgard Protector is beneficial to my building owners. I recommend these shingles because I know that Atlas and 3M stand behind their products.”

The technical information is what stood out for Shane LeBlanc of Ducote Roofing and Construction in Maurice, La.

“I have been doing roofing for 15 years and I didn’t know that the granule distribution was so important to the lifetime of the actual roof color,” he says. “Through a video provided by 3M, I can show my customers our roof systems. I have always loved installing Atlas shingles.”

The goal is to be able to show customers why Atlas shingles with Scotchgard Protector would be the right choice for their building.

“As contractors,” says Chuck Miller of A&C Windows and Roofing in Somers Point, N.J., “we know the value of shingles featuring Scotchgard Protector, but now we can show building owners the value, too.”

Sales Support Tools

Contractors who complete the program receive a sales package from 3M to help them grow their business by demonstrating the value of shingles designed with Scotchgard Protector. The package includes:

  • Scotchgard Protector Shingle Sales Specialist designation
  • Building owner sales video
  • Scotchgard Protector sales piece

Curb Appeal. That’s The Power Of Scotchgard Protector.

A roof can make up 50 percent of a building’s exterior and is a factor in its curb appeal. Black streaks on shingles can hurt the overall appearance of the house. Atlas algae-resistant shingles with Scotchgard Protector help maintain the roof’s appearance and preserve the home’s value for years.

How To Sign Up

Stand out from the competition by offering a brand building owners trust. The Scotchgard Protector Sales Specialist training program is available nationwide. For more information on how you can become a Scotchgard Protector Shingle Sales Specialist, contact your Atlas sales representative or visit the Atlas Roofing website.

Green Building Consortium Welcomes New Members

The green building industry’s consortium of program operators announced at Greenbuild the addition of two new members and an enhanced technical advisory board. CSA Group is now a member, while thinkstep is the group’s affiliate member.
 
This marks the first anniversary of the Program Operator Consortium, which launched last year to provide environmental-product transparency solutions and to reduce complexity in the marketplace. The consortium serves as a resource and advocate for creating product category rules (PCRs), reviewing life cycle assessment reports (LCA), and verifying and publishing environmental product declarations (EPDs).
 
CSA Group, a Canadian standards development organization, joins existing members of the consortium: ASTM International, ICC-Evaluation Service, NSF Sustainability, SCS Global Services and Sustainable Minds. “CSA Group is pleased to be joining the Program Operator Consortium and working together to ensure EPDs and PCRs are developed in a consistent fashion, following ISO standards and industry best practice, in order to showcase a product’s environmental impact,” said Michael Leering, the organization’s director of sustainability.
 
The first affiliate member of the consortium is thinkstep, a software, data, and environmental-consulting services company that works with 40 percent of the Fortune 500. “Standardizing the PCR and EPD creation process will contribute to lowering costs and increasing the use of products that reduce environmental impact,” said Nuno da Silva, thinkstep’s director of product sustainability. “We’re delighted to contribute to this effort.”
 
The Affiliate Member Program was created for industry associations, government agencies, standards developers, consultants, and data providers to have access to expertise from a like-minded community.  The program also provides education, discounted rates, and the ability to contribute to creating uniformity across environmental reporting formats, data requirements, and communication.
 
Each consortium member is represented in the group’s Technical Advisory Board:

These LCA experts oversee the implementation of the consortium’s North American two-part PCR framework, which consortium members have aligned to use and maintain over the past year. PCRs created by any member will produce standardized environmental declarations, helping both manufacturers as well as decision-makers who specify green building materials and products. A catalog of North American PCRs and an aggregated catalog of EPDs from members’ programs are available at www.programoperators.org.
 
The consortium holds both in-person meetings and webinars with global manufacturers, LCA providers, and industry trade associations. Those interested in joining or learning more about the consortium are encouraged to contact info@programoperators.org.

High-profile Shingles Are Durable

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles.

Malarkey Roofing Products has released its Legacy XL and Windsor XL high-profile shingles. The heavyweight shingles offer a more pronounced design on the roof while maintaining the fortified durability of their original shingle lines. The Legacy XL high-profile design utilizes durable SBS polymer modified asphalt, now known as Flexor, to promote granule adhesion and Class 4 impact resistance, as well as Scotchgard Protector from 3M for added protection against black streaks caused by algae. The Windsor XL features durable Flexor polymer-modified asphalt to promote granule adhesion and Class 4 impact resistance, as well as 3M Scotchgard Protector for protection against black streaks caused by algae.