Jesse Itzler Will Deliver the Keynote Address at the 2019 IRE

Jesse Itzler will present the Keynote address at the 2019 International Roofing Expo (IRE) in Nashville, Tennessee, on February 11, 2019. Itzler is an entrepreneur and author who co-founded the largest private jet card company, Marquis Jet, and helped launch the coconut-water craze by partnering with Zico, which then sold to Coca-Cola. He is also the owner of the NBA’s Atlanta Hawks.

“Jesse is the real-life version of the ‘Dos Equis guy,’ one of the most interesting people in the world. He’s done so many different things,” said Lewis Howes, New York Times bestselling author and the host of “The School of Greatness” podcast.

Itzler will share life and business lessons he learned living with a Navy Seal, an experience that inspired his book Living with a Seal: 31 Days Training with the Toughest Man on the Planet, a New York Times Bestseller that demonstrates the benefits of stepping out of your comfort zone. Itzler will urge attendees to learn how to get comfortable being uncomfortable — how to fight off complacency and dig deeper and go further than you ever thought possible. “Jesse Itzler is a renaissance man. He has done it all with a unique style all his own,” said Tracy Garcia, CEM, director of the IRE. “Attendees and exhibitors will be entertained and inspired towards success in both personal and professional ventures.”

The keynote address will be held immediately prior to the opening of the show on February 11, 2019 at 9:30 a.m. at the Music City Center. The keynote is sponsored by Malarkey Roofing Products.

The Keynote address is included in all registration packages; however, advance registration is required. Online registration is available at

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