GAF Awarded ‘Brand Leader’ Title for Ridge Vent Systems

GAF was awarded the title of “Brand Leader” by the 2015 Remodeling Brand Use Study in all four categories for ridge vent systems.

Readers were asked to rank the industry’s foremost material suppliers to determine who is a true “Brand Leader” and GAF ranked No. 1 for ridge vent systems in the categories of:

• Brand Familiarity
• Brand Used in the Past Two Years
• Brand Used the Most
• Highest Quality Brand

“We are thrilled to be recognized as a ‘Brand Leader’ in all categories for our ridge vent systems. We focus on the importance of ventilation and always strive to make high-quality products, so this honor serves as support for our efforts,” states Ted Marcopolus, vice president of marketing services at GAF.

The 2015 Remodeling Brand Use Study was conducted by the Farnsworth Group to profile brands used by remodelers in specific areas. Readers were asked about their familiarity, use and opinions about brands in 58 product categories, as well as the importance of factors influencing brand selection within each product category. Seven hundred and twenty-one surveys were completed online with professionals classified as “Remodelers, General Contractors, or Replacement Contractors” whose work consists of at least 50 percent repair/remodel. Another 274 professionals answered at least some of the questions.