While considering how to differentiate Aspenmark Roofing & Solar from its competitors in a market that has no licensing, Zazo embraced community service. “I wanted to find a way to better our industry and really take the sting off the title of ‘roofing contractor,’” he says. “We were getting asked every year by this charity and that organization to support their causes‚ which we were happy to do. Then we got involved doing the new-build roofs for Dallas Habitat for Humanity and really rallied around that organization.”
To differentiate his firm’s charitable work from its for-profit work, Zazo officially established the non-profit Roof Angels in 2013, but he couldn’t quiet his entrepreneurial spirit. He wondered how he could involve the entire roofing industry in community service. “I really wanted to put together a program for the industry,” he explains. “I wanted to get the manufacturers and distributors involved, get our employees involved and create a model in which if we took it to a national organization it could be replicated anywhere in the United States. I dug a little further and found out Habitat has a program called A Brush with Kindness, which is perfect for this idea.”A Brush with Kindness is Habitat for Humanity’s home-repair program for owners who are struggling to maintain their homes. The program seeks $10,000 donations to support one family’s home repairs. “When we found out about this program, we jumped in and asked, ‘What if we [Aspenmark Roofing & Solar] took the roof off of your hands?’” Zazo recalls. “The roof is usually about 50 to 70 percent of the budget for the home repairs, so, without it in the budget, A Brush with Kindness could do much more to a deserving family’s home. I reached out to GAF to see if they’d donate the shingles. I called SRS Distribution to see if they’d donate the accessory items and delivery. Then all we had to do was raise money for the labor. We proposed this model to Habitat and they said, ‘We love it. When can you start?’”
A Brush with Kindness’ representatives asked Roof Angels and its partners, Parsippany, N.J.-based GAF and McKinney, Texas-based SRS Distribution, to repair and/or replace up to 30 roofs per year. In the beginning, Zazo hadn’t thought through the fundraising part of Roof Angels, so he was often paying his crews for these roof installations out of his own pocket. He started holding Happy Hours and other small events in which he could quickly raise a few thousand dollars.