CertainTeed Rolls Out New Incentives for Roofing Contractors

CertainTeed is taking incentives to new heights by rolling out its most lucrative rebate program ever to its roofing contractor partners. This year, the newest value-added benefits of working with the CertainTeed portfolio of quality roofing products and extended warranty programs include thousands of dollars in cash rebates and all expense paid trips.

“We highly value our customer relationships and are committed to providing them with exceptional products,” says Jay Butch, director of contractor programs and promotions for CertainTeed Roofing. “The new incentive programs are just one way we show gratitude for our continued partnership and for playing such an important role in ensuring mutual business growth.”

This year, CertainTeed greatly expands upon last year’s successful Contractor’s Edge promotion, allowing contractors in North America who utilize SureStart Plus warranties the chance be one of the 27 winners of cash prizes. The Top Gun movie-themed contest will award nine first place winners $10,000, nine second place winners $8,000 and nine third place winners $7,000. All winners will also receive an all expense paid trip to attend the annual CertainTeed five-day conference at the Hyatt Regency Mission Bay Spa & Marina in San Diego.

New rebates are also available through the “Show Me the Money with No Limits” promotion for contractors who purchase CertainTeed products, such as Landmark Solaris, Landmark Pro, Presidential, Highland Slate, Grand Manor and more, including select CertainTeed accessories and new ventilation products.

Qualifying low-slope lines include CoolStar, Black Diamond Base and Flintlastic commercial roofing products. Rebates range from $1 to $4 per square/roll and are loaded onto a CertainTeed Visa debit card. Gold and Silver Star Contractors will also be eligible for an extra $1 per roll rebate for qualifying products.

In addition, Gold and Silver Star Contractors specifically focused on commercial projects also have the opportunity to earn incentives with the ³No Dollar Limit² promotion. For each 250 squares of eligible warranties registered, contractors will receive a $500 Visa debit card rebate.

Contractors interested in learning more about these and other CertainTeed contractor programs can contact their local territory manager or visit CertainTeed’s website.

Metal Construction Association to Hold Summer Meeting in June

The Metal Construction Association (MCA) will hold its 2014 Summer Meeting (previously called the Semi-Annual Meeting) June 23-25, 2014, at the Westin O’Hare in Rosemont, Ill., near Chicago. Look for additional information about the Summer Meeting soon on MCA’s new website.

MCA is a volunteer-led organization with much of the work achieved through strong leadership by its board of directors and member-driven councils and committees. Meetings are typically held in January and mid-year. These events include interactive council and committee sessions with discussion of current work in development, where important actions and activities are addressed.

In addition to meetings, MCA’s major annual event is the METALCON International Exhibition and Conference, which provides product exhibits, educational programs, and demonstrations of the latest field techniques and trends for designers, builders, developers, contractors, fabricators, and suppliers from around the world. METALCON is the only show devoted entirely to the use of metal in construction. The 2014 event is scheduled for Oct. 1-3 at the Colorado Convention Center in Denver.

The Metal Construction Association brings together a diverse industry for the purpose of expanding the use of metal in construction through marketing, research and technology and education. Companies involved in MCA gain tremendous benefit from association activities that focus on research, codes and standards, market development, and technical programs. MCA’s market development efforts increase the use of metal materials in construction through the education of the building and design communities about the benefits of metal.

NRCA Bestows J.A. Piper Award to Robert Therrien

The National Roofing Contractors Association (NRCA) has announced Robert Therrien, president of The Melanson Co. Inc., Keene, N.H., is the 67th recipient of its annual J.A. Piper Award. The award was presented at the association’s 127th Annual Convention held Feb. 26-28 in Las Vegas. The J.A. Piper award is the industry’s most prestigious honor, recognizing roofing professionals who have devoted constant outstanding service to NRCA and the roofing industry.

Therrien, who served as NRCA’s president in 2008-09, currently serves on the association’s National Roofing Council and is a supporter of ROOFPAC, its political action committee.

Prior to serving as NRCA president, Therrien served as NRCA senior vice president from 2007-08; vice president from 1995-96, 2003-04 and 2006-07; and director from 1990-93, 1994-95, 2000, 2001-02 and 2005-06. In addition, he has served on many committees, including the Architectural Sheet Metal, Manual Update, Technical Operations, and Health and Safety committees, as well as the Insurance Board of Governors and NRCA/RCI Task Force Safety Design.

“Rob has served as respected ambassador of our association,” says fellow former NRCA President and 2013 J.A. Piper Award Bob Dalsin, president of John A. Dalsin & Son Inc., Minneapolis.

“They say all your best friends are in this industry, and it’s the truth,” Therrien said while accepting the award. “All I did is learn, and you taught me.”

First presented in 1948, the J.A. Piper Award is named for former NRCA President Joseph A. Piper, whose extraordinary efforts kept the association alive during the Great Depression.

GAF Gives Away $13,545 to a Lucky Builder During IBS

GAF has announced that Frank Thompson of Sweetwater Builders Inc. located in Cranberry, Pa., is the winner of its $13,545 giveaway held at the February 2014 International Builders Show in Las Vegas. All builders attending the show were eligible to be scanned at the GAF booth for entry into the contest.

Why $13,545? A recent survey of the NATIONAL ASSOCIATION OF REALTORS, REALTOR appraisers estimated that GAF Timberline Lifetime Shingles can increase a home’s value by an average of 5 percent, compared to a roof using basic 3-tab shingles. With the average new home median price listed at $270,900 by the National Association of Home Builders as of November 2013, a 5 percent increase in home value from installing GAF Timberline Lifetime Shingles equates to $13,545

“With up to 40 percent or more of the curb appeal dominated by the roof, upgrading to a Timberline Lifetime shingle is a great way for a builder to differentiate their homes while increasing the value of the property,” states Emily Videtto, executive director of shingles and new product development at GAF.

Underlayment Provides Traction During Roof Installation

Owens Corning Roofing and Asphalt has made available its patented WeatherLock Mat Self Adhering Underlayment

Owens Corning Roofing and Asphalt has made available its patented WeatherLock Mat Self Adhering Underlayment.

Owens Corning Roofing and Asphalt has made available its patented WeatherLock Mat Self Adhering Underlayment that helps make installation safe for contractors working on the roof. The product’s design is engineered with SureStep Technology, which features a non-abrasive surface, providing excellent traction to help roofing crews reduce the potential for slippage. As part of the Owens Corning Total Protection Roofing System, WeatherLock Mat Self Adhering Underlayment acts as a secondary water shedding layer under shingles to deliver the weather protection that homeowners expect, while featuring the self-adhering, lightweight and versatile design contractors need for convenient and safe installation.

New Roofing Ventilation Products

CertainTeed Intake Vent

CertainTeed Intake Vent

Strengthening its position as a one-stop-shop for complete roof solutions, CertainTeed announces the introduction of seven new roofing ventilation products. Part of the CertainTeed Integrity Roof System, the new product line includes CertainTeed Ridge Vent, CertainTeed Rolled Ridge Vent and CertainTeed Intake Vent.

CertainTeed Ridge Vent is available in 7, 9 and 12 inches with filtered and unfiltered options. Each ridge vent is made of high quality co-polymer to remain sturdy, nailable and flexible. Reinforced ribs provide greater stability and rigidity, imprinted slot guides ensure proper slot width, and nail holes and nail lines enable easy, mistake-free installation. The product line also includes a Class A fire-rated vent.

CertainTeed Rolled Ridge Vent, also available in filtered and unfiltered, is designed for use in roof pitches from 3/12 to 12/12. The product features a unique, virtually invisible profile that installs fast.

CertainTeed Intake Vent is easily installed on a shingled roof with or without overhangs, and can be used to supplement existing soffit or undereave vents. Internal baffles, drainage system and weather filter provide three levels of weather protection. The intake vent allows air to flow into the attic and helps prevent heat build-up and ice dams.

The new ventilation products feature proven, effective technology for shingle roofs in all climates and come with a lifetime limited warranty and five-year SureStart Protection.

The products are designed with an external baffle to deflect wind and weather over the vent, creating low pressure above the vent to pull air out of the attic. Each vent comes in a black finish to blend with a variety of shingle colors and create a clean, uncluttered roofline. All provide excellent weather protection and prevent premature deterioration of roofing materials by continuously moving air year-round to improve interior comfort.

Atlas Roofing to Host Contractor Meetings across the U.S.

Following the positive reception to last year’s Innovations Roadtrip events, Atlas Roofing will again be offering a series of informative contractor meetings in several cities across the U.S.

This year’s events, referred to as “The House Always Wins”, begin in March and will carry through to October, with eight cities slated in between. Atlas representatives and executives will speak at each one to detail the many ways Atlas designs with the contractor in mind. Attendees will get in-depth and hands-on introductions to new Atlas products, technology tools and incentive promotions.

Presentations are scheduled during the Atlas “House Always Wins” events for the latest shingle and underlayment technology, including the power of Pristine Shingles featuring Scotchgard Protector. There will also be demonstrations on the free iPad ProAPP for contractors. Using Cloud-based technology, this app allows contractors to create, calculate, and manage projects directly from an iPad. Demonstrations will also be given on the benefits of using Eagleview Aerial Roof Measurement Reports, which are included on the ProAPP, to enhance the estimating process.

Contractors will learn how to earn unlimited cash rewards through the new “4 Of A Kind” Contractor Rebate Program.

Every registered attendee at each event will have a chance to win an iPad, Yeti Cooler and other great prizes. A free catered buffet lunch will be served and each attendee will receive Atlas product samples, literature and a goodie bag.

Contractors must RSVP to attend. Continue to watch this website for updates on times and locations.

House Always Wins 2014 Roadshow:
• Canton, Ohio: Thursday, March 13
• Buffalo, N.Y.: Wednesday, April 2
• Minneapolis: TBD
• Houston: TBD
• Nashville, Tenn.: TBD
• Oklahoma City: TBD
• Raleigh, N.C.: TBD
• Washington, D.C.: TBD

MasterSpec Small Project Enhanced with 55 New Sections

ARCOM is pleased to announce that MasterSpec Small Project has been enhanced to include 55 new sections. Architects and specifiers will now have access to more than 320 sections commonly used for small projects. The additional sections include sustainable design requirements, reroofing preparation, waterproofing and roofing, snow guards, chairlifts and much more. These abridged specification sections are developed specifically for projects limited in size, scope and duration with simpler contractual requirements.

In response to growing client demand, MasterSpec Small Project now features some of the tools and resources included in the flagship MasterSpec software, namely Supporting Documents and Paragraph Builder, two of the most popular tools. MasterSpec Supporting Documents feature checklists, tips, and background research information, helping specification writers improve their efficiency while also reminding them of items that might be overlooked when compiling specification projects. Paragraph Builder is a cloud-based time-saving tool that hosts manufacturer and product information that are continuously and automatically updated.

MasterSpec Small Project is preferred when architects, engineers and specifiers are working on residential, light commercial, renovation, and design-build projects, as well as facilities management and interior fit-out work.

More than 30 Ladder Rack Models Fit Seven new RAM ProMaster Configurations

Safe Fleet Brand announces availability of more than 30 different ladder rack models to fit the seven new RAM ProMaster configurations

Safe Fleet Brand announces availability of more than 30 different ladder rack models to fit the seven new RAM ProMaster configurations

Prime Design, a Safe Fleet Brand, announces availability of more than 30 different ladder rack models to fit the seven new RAM ProMaster configurations.

The firm now has ladder racks that carry a 6-foot step ladder, a 40-foot extension ladder, and anything in between. All of the ladder rack models are aluminum, which means drivers can carry more ladder weight compared to steel solutions. It also means they don’t have to deal with the unsightly mess that rust leaves behind.

Prime Design ladder racks optimize ergonomics through leverage, positioning and smooth, hydraulic assistance. This combination eliminates operators from having to climb on a tire or bumper—actions that can lead to an accident and recordable injuries.

Prime Design’s seven full-time territory managers work with customers to determine the best ladder rack model to meet their unique job requirements.

RCMA Elects Officers, Bestows Martin A. Davis Industry Leadership Award

The Roof Coatings Manufacturers Association (RCMA) hosted more than 90 industry attendees at its 2014 Annual Meeting, Feb. 24-25 in Las Vegas. The association elected a new slate of officers to its board of directors and named Brian Anthony, vice president, The Brewer Co., Milford, Ohio, the 2013 recipient of the RCMA Martin A. Davis Industry Leadership Award.

The Martin A. Davis Award, the highest tribute bestowed by the RCMA, is presented on an annual basis to that individual, selected by his or her peers, who has exemplified outstanding service and made significant contributions to the roof coatings industry. The announcement of Anthony as this year’s honoree and the presentation of the award were made on February 24 at the RCMA 2014 Annual Conference at the Luxor Hotel.

Involved in the RCMA’s activities for over 20 years, Anthony has served as both Vice President and President of the Association. “Throughout Brian’s time with the RCMA, he has consistently been looked to as a leader in all aspects of the Association’s development and growth, and has been particularly active with our technical programs,” reports John Ferraro, RCMA executive director.

Anthony is the 29th recipient of the Martin A. Davis Award, first awarded posthumously to Martin A. Davis in 1985. The award was subsequently designated in honor and memory of Davis, a visionary founding member of the RCMA, who served both the Association and the industry with distinction and exceptional service.

In addition to receiving the Martin A. Davis award, Anthony was re-elected to serve on the RCMA Board of Directors. Also elected to fill two vacant seats were John Ivancic, Sherwin-Williams, and Craig Smith, Superior Products International.

The following Officers were elected by the membership at the 2014 Annual Meeting to serve two-year terms:

President: Helene Hardy Pierce, GAF
Vice President: Skip Leonard, Henry Company
Vice President: Steve Heinje, Quest Construction Products
Secretary-Treasurer: Jonathan Dietzel, The SWT Group

“We are thrilled with the turnout at our Annual Meeting,” commented Ferraro. “I believe that the unprecedented volume of first-time attendees is a testament to the hard work put in by our member volunteers and the relevance of our association’s activities.”

The RCMA will next convene in Baltimore, July 14-17, for the association’s International Roof Coatings Conference.